5 Essential Email Marketing Metrics And How To Improve Them

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  1. Open rate that determines your audience’s level of interest

When running an email marketing campaign, the open rate of your emails is the one thing you want to pay attention to the most. The reason is pretty obvious. When you are sending out emails, it is only natural that you want your emails to be opened.

This is so that your email recipients can receive your good news. But if your emails don't get opened a lot? What if your open rate is below the industry standard? Something must be up that your emails aren't getting opened.

Perhaps your subject line isn't interesting or relevant enough. You can try to include the recipient's first name in the subject line to grab their attention. You can also segmentize your content based on your audience's demographic.

Maropost emphasizes the significance of segmenting your audience to enhance relevance and improve email deliverability. Avoid purchasing email lists, authenticate your emails, choose the appropriate sending time and frequency, and adopt a personalized, one-to-one approach in your content. Utilize a recognizable sender name and optimize your subject lines while valuing new subscribers and prioritizing high-quality content.

Such methods are a proven way to increase the open rates of email newsletters, so don't hesitate to get to work.

  1. Click-Through rate that determines how many people engage with your content

Aside from getting your emails opened, surely, you want your audience to engage with your content, right? Email newsletters typically have content that can be clicked, like short videos.

On top of that, you also want to have links that can get your email readers to visit a page on your website. When a reader clicks on a link or plays a video, their engagement is calculated into the click-through metric.

Tracking your click-through rate can help you see how well your audience interacts with your email content. That way, you can rest assured that your audience is still interested and that readers like the content you have provided for them.

If your click-through rate is low, it means readers do not find your content relevant. Try to use segmentation to send out email newsletters that are relevant to the demographic of your readers.

  1. Bounce back rate that determines your audience’s participation

Aside from the above-mentioned metrics, your bounce rate is also very important to track. When your email bounces back, it means your emails aren’t even getting delivered.

This means your emails don’t even have a chance to be opened if they don’t even arrive at your target’s inbox. There are several reasons emails can bounce back and this happens all the time, so don’t get too fretful about it.

First of all, there is a possibility that the email address you’ve captured is no longer active. It could’ve gotten deleted for reasons you can't possibly know. Also, it could be that you got marked as spam because somebody didn’t know how to unsubscribe.

Whatever the reason, you could lower your bounce rate by applying an email verification method before somebody gets recorded in your mailing list.

Also, Brevo Blog suggests using a double opt-in process and regular list cleaning to maintain email list health and reduce bounce rates. A reputable email service provider with anti-bounce features is essential. Sending relevant content, avoiding excessive emails, using clear subject lines and well-designed templates, and testing emails before sending are key practices for effective email marketing.

Doing this will ensure that most people sign up using their active email address.

  1. Conversion rate that determines your campaign’s performance

Now, if your email marketing involves selling, the conversion rate is definitely a metric that you want to pay attention to. Actually, sales are not the only thing that can be determined by conversion rate but this is mostly the case.

The conversion rate increases when a visitor to your website makes a purchase. When this happens, your revenue naturally goes up, right?

To increase your revenue, and in this sense your conversion rate, make sure that your email newsletters contain promotional messages that are relevant to the likes and preferences of your group audience.

Make sure as well that the promotions have a time limit that is realistic—maybe a day or two.

A sense of urgency is effective to increase sales but if the timing is too short, people may not have had the time to see your emails and take advantage of your time-limited offer.

Also, an article published by the AcyMailing emphasizes the critical role of crafting impactful newsletters in elevating mailing conversion rates. Vital components encompass design, personalization, attention-grabbing subject lines, compelling preview text, and seamless mobile optimization. Opting for a clean and user-friendly design enhances readability and navigability, ultimately making your emails more engaging.

  1. Track the source to know your campaign’s reach

People who use the Internet can come and visit your website through various means. Some people may simply type in your website's address on their browser. Some people may get there through a link from another website.

Some may end up there through social media or email newsletters. It is important to keep track of where your audience is coming from so that you can see for yourself if your email marketing campaign is producing results.

That way, you can easily adjust your strategies based on where most visitors come from. On top of that, if you know where your audience is coming from, you can easily design the next strategy with their browsing habits in mind.

Tailoring your email marketing campaign with personalisation is always a good idea. In fact, it should be improved as you go along as email marketing is all about getting personal.

Hope you enjoy reading "5 Essential Email Marketing Metrics And How To Improve Them" :)

Unlimited Autoresponder - Your Virtual Salesman

With a spurt in online business, effective marketing is the need of the hour. There is cut-throat competition in the cyber world when scores of vendors from around the globe are vying for the attention of customers. No stone is left unturned for promoting one's product or service. There are limitations as far as effective tracking of potential customers is concerned. One cannot simply focus on online marketing while ignoring other business functions. At the same time, any opportunity lost in wooing the customer is someone else's gain.

The best way to tide over such issues is by using autoresponder software. Autoresponder software is a system of complex software which helps by replying to customer queries instantly. It also helps in keeping a track of the existing as well as the prospective customer. It is very useful in converting prospects into sales. This intelligent software maintains its own database of email ids. It sends emails and solicits business from clients. At the same time, it can also send periodicals, newsletters, product manuals, and other useful content through emails at regular intervals. It helps in achieving effective after sales service.

Types of autoresponder software available in the market

There are basically two types of autoresponder software that are available widely in the market by different vendors. There is a free autoresponder and a paid autoresponder. Paid autoresponders are often called unlimited autoresponder software. The basic functions that separate these two are the number of features that are operational and the number of emails that can be sent out at a time. Very few features are operational in free autoresponder software. Also, there are restrictions on the number of users to whom emails can be sent at a time. Paid autoresponders can send unlimited emails to unlimited contact lists.

One Reason Why No One Is Reading Your Email Newsletter

Not sending the emails at the right time

Timing is one of the important factors when you are running your email campaign. You have to reach the emails to the subscribers at the right time. While the moment of delivering emails is not appropriate, you will find a low email open rate. Day and time- both are the major factors to you.

For instance, when you have sent the emails in the weekends, most of the email readers may not spend time opening them. Monday is the best day to send your promotional emails, and you have to choose the morning hours for email delivery. The time after the office hours or business hours is not the right moment for your campaign. You may also send emails on Tuesday, and the time should be around 10 AM. However, while you have an international standard business, you must focus on the geo-location of the readers.

1 Way To Build Your Business Online - Wix

Wix.com is similar to Squarespace in which you can easily create your website even if you don’t know how to code. This is great for those of you who want an interactive website but don’t know the advanced knowledge of website coding. Wix.com is powerful because you can easily optimize your website for mobile users as well.

Unlimited autoresponder software - Facts

Any unlimited autoresponder software is paid software. It offers an advertisement for free services. It can maintain unlimited contact lists. The software can send unlimited emails to an infinite list of clients. It is highly useful if one has a very large list of email ids. It comes in handy when the volume of emails that need to be sent out on a regular basis is also very large. The software can manage bulk emails with bulk content very easily. It acts as a virtual salesman who works twenty-four hours a day.

Normally any online marketer works very hard on generating a list of prospects. This software helps you to work smarter and not harder. Unlimited autoresponder helps in putting the unlimited script in the domains owned by a person thus increasing the chances of conversion. Unlimited autoresponder also helps in reaching a wider customer community in an effective manner.

Unlimited autoresponder software does not cost much and can be easily procured from the several vendors providing the same. It does not increase the overheads of the business by a huge margin. The benefits of using autoresponder software certainly outweigh the cost incurred on it.

So go ahead and use unlimited autoresponder without any delay and transform the scope of your business.

Hope you enjoy reading "Unlimited Autoresponder - Your Virtual Salesman" :)

Best One Email Idea For When You Are Not Sure What To Send

Featured product

Presently, your company has no newly launched product to inform potential customers or subscribers. However, in that case, you have to choose one of the popular products in a company and add it to your email. It is the best option of composing an email, while your business has no latest news. You may display any service or product at any time.

While you are trying to send a timely email, you can think of choosing the seasonal product of your company. For instance, with the approach of winter, you have to write the content on the stylish woolen clothing of your company. Remind your subscribers to buy the best dress for the winter season.

To write the email, you may pick one product. However, you have to include a link that sends the readers to your full catalog. It is the best way of encouraging customers to buy your products.

1 Don't Of Using An Autoresponder

Missing a Call-to-Action

CTA or Call-to-Action: An action phrase that gets your customer in the next step of your sales cycle. From “free trial to share on social media,” these clicks are turning your customers into loyal customers. Compelling calls to actions make a change in your customers' response towards your business. Without a CTA your email marketing campaign would not be meaningful and not be exciting for any of your customers.

It is as if a CTA tells your customers what else is there for them? Another benefit of a CTA is you wouldn't require to send an additional email for a short message as your customer has already opened the email, the CTA encourages them to take a go and click on it. Not mentioning a CTA in your email also stops any possible response from your customer. This does not mean that every CTA will work but placing the right one can bring results.

1 Amazing Social Media Marketing Idea

Using VPN Virtual Private Network

Most of us assume that a VPN is a security tool that is used to withhold IP addresses. But, VPN is not just a security tool that secures privacy on a public network. VPN is an extremely useful tool that has diverse applications such as evaluation of search engine rankings, launching marketing campaigns, and furthermore monitoring PPC.

VPN is useful with a YouTube advertisement which is the most prominent video streaming platform. A brand can’t ignore the numerous benefits of advertising on YouTube as it reaches a broader audience which is profitable for the business.

VPN can help you reach the audience in different regions, states, and countries. By using a VPN one can access the target area of your target audience. In this way, you get more acquainted with your audience’s needs and preferences. On the basis of gathered information, a brand can create marketing strategies.