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Role Of Marketing Autoresponders

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Marketing autoresponders are basically preset emails that respond instantly to an incoming email. It is very much similar to an on-demand facsimile that sends out automatic fax message after number is dialed. A normal autoresponders is the one which can send messages like “I am on a holiday”. These gadgets have actually small programs that have an email program attached to it or it runs on a desperate server as a script.

Almost all email services and programs come with some form of marketing autoresponders built into it, occasionally nicknamed as ”vacation emails” or “auto-reply” messages. They stand for the most uncomplicated type of autoresponders, employed for very fundamental needs. However, there are many innovative software applications of autoresponders, which can immensely get down the time for marketing and save millions dollars for lines of work.

Utility of marketing autoresponders:

Autoresponders is an indispensable tool for any professionally managed business. It would be really difficult for you to manually respond to all the emails from millions of users who want to know about your product and services. Marketing autoresponders are really handy in such kind of situation. Furthermore, people sense acknowledged when replied instantly. However the applications of autoresponders are not just limited to answering emails.

An autoresponders system has multitude of applications with the common function being
sending confirmation emails related to any purchase or an enquiry. You have the option of sending welcome message to new customers along with company details like brochures, presentation materials, transferring newsletters etc. Marketing autoresponders are also used for conducting online courses by sending out course details at regular time intervals.

Types of Autoresponders:

Autoresponders are classified into 2 types:

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  • One-time autoresponders
  • Sequential autoresponders


In One-time autoresponders system, the pre-defined message is send out immediately such as welcome emails, order confirmation and acknowledgements. These autoresponders are much easier to setup and manage are usually incorporated into email program that answers incoming messages.

The sequential autoresponders have developed in the recent times. A set of email messages can be sends out from time to time, or at irregular intervals of time. The email frequency and the time intervals can be customized.

Sequential autoresponders are perfect to send emails on a regular interval that actually makes you feel that a real person is sending email from the other end! Some examples of sequential system are reminder services, weekly newsletter, online courses and regular content delivery like tip of the day, and seasonal promotions.

Autoresponders as Critical marketing tool

Autoresponders are quite effective than any other internet marketing tool. A good quality autoresponders allows companies to automate a part of their marketing efforts. It helps in providing a good customer service thereby creating affinity in the business and retains customers. It also offers a chance to build up a quality prospect list of clients with whom details on services and products that are coming in future can be emailed. It is a great way to save money through effective autoresponders systems!


Thus the first thing you need to do is to search for a right kind of autoresponders. Take the buying decision keeping in mind the brand name. It should inbox your mails at good percentage. It should not be blocked by anti-spam companies, and that your emails will reach your client's inboxes.

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