5 Tips To Avoid Spam Filters When Doing Email Marketing

HOME / AutoResponder Resources / 5 Tips To Avoid Spam Filters When Doing Email Marketing

Welcome guest. Table of Contents

Have a nice day!

Even automated emails can be found in the spam folders of many users due to spam filters, which reduces the conversion rates. Here are the 5 tips that can be used to avoid spam filters when doing email marketing.

Today, as the trend of email marketing is increasing, the challenge of avoiding spam filters is also increasing. There are considerable chances that your emails are not being read by the recipients because they reach their spam folder rather than their inbox. Therefore, it has become important to take precautions in order to avoid your emails being sent to spam folders.

Given below are some useful tips to avoid spam filters:

  1. Trustworthy email service provider:

The most important thing for email marketing is email service providers (ESP). ESPs also play a major role in determining whether your email will end up as spam or not. Therefore, before starting, you need to make sure that you pick a trustworthy and highly reputed ESP.

According to the study published by Content Marketing Institute, Reputable email service providers have established relationships with email service providers (ESP), which can help ensure that your emails are delivered to the inbox rather than being flagged as spam. They adhere to best practices for email marketing, such as proper authentication and list management, which enhance your sender reputation

Ideally, a highly secure ESP will keep important information encrypted and protected and will have other related marketing features as well. The first thing for choosing the right ESP is by defining the purpose. What will you be using the email services for? In the case of marketing, you can find many ESPs that give you features like attachments, security, archiving and automation, etc.

However, you need to be careful with that choice. This is because emails sent through poor ESPs often end up being removed by spam filters. So, before you settle down on any ESP, make sure you consider all the important ones and then select.

  1. Genuine email list:

Sometimes, new business starts their email marketing campaign by using pre-built email lists. While this is a way to start, it does not get you too far in the long run. In order to avoid spam filters, it is important to remember that you need to build your very own genuine email list.

When you make your own list, you know your viewers better and deliver as per their requirements and interests. The emails can also be tailored according to their interests by using analytics. The first benefit of a genuine email list is that it can be personal. This helps you learn about your readers better and convert them into customers.

In this way, you are able to keep them engrossed. However, when you get the list from other sources, you unknowingly violate several laws. This leads to your emails being caught in various spam filters.

  1. Double subscription:

Another feature you need to add to avoid spam filters is a double subscription. This helps in knowing if the recipient is sincerely interested in receiving your emails or not. Under this, after a person has subscribed to your emails, you send an email asking them to confirm their subscription. Doing so has two benefits; the first is that people get to know about their subscription. That's true. Many people have so many subscriptions that they are unable to keep track of it. Asking for a confirmation

allows you to get your emails in the spotlight.

Based on the study reported by Auto Grow, this confirmation step not only ensures that the provided email addresses are valid and accurate but also demonstrates explicit consent from the subscriber to receive your emails. This practice improves the quality of your email list, reduces the likelihood of fake or mistyped email addresses, and helps build a stronger sender reputation.

This way, you are also able to work out their real intentions. Therefore, it is a great way for you to avoid spam filters and reach out with an ample number of authentic subscribers. Another way of making yourself look genuine is by asking the people to whitelist your email address, so the email goes directly into their inbox instead of spam.

  1. Appropriate content:

When it comes to avoiding spam filters, content also plays a major role. Your content might also be the reason why your email ends up as spam. There are certain words and phrases that you need to avoid using in your emails. Using too many phrases like “Buy our product” or “Purchase now” can make your readers lose interest.

The filters have some predetermined words that they consider spam; therefore, as soon as they detect them in your email, they consider it spam. These include too many capitalized words and overuse of exclamatory marks. So, you need to be very careful with the content of your emails.

Based on the insights from EBQ's study, maintaining a clean and professional email template with well-structured formatting is essential to avoid spam filters. It's also crucial to steer clear of spammy language, such as excessive capitalization and exclamation marks, which can trigger spam filters. Your email content should always remain relevant and valuable to your subscribers.

A surefire formula for avoiding spam filters is to know what words are detected by them. Ideally, you should add the call-to-action in a strategic manner. It should not be placed just everywhere. Instead, include naturally in a few noticeable places in the middle and once at the end.

  1. Proper designing:

Lastly, you need to ensure that you design your email properly. The color scheme that you use in your emails must be nice-looking. The same goes for the font and font size that you use. Professional emails are attention-grabbing and guide the reader throughout the email, as these are very easy to read. Ideally, you should choose a certain pattern and then follow it for the entire series of emails.

Impropercolorschemes, fonts, font sizes, etc. are also the things that prompt spam filters. Therefore, it is important that you maintain regularity all throughout your emails. Start with a catchy subject line and make it personalized. Try to sum up your message in this line. Focus on your preheader text and make sure it goes well with the subject line.

Next, start your email by addressing your reader with his name. Divide your email with headings and appropriate images. Use either a pyramid or zig-zag format to make your email easy to read.

So, these are the five major tips that you need to take into account in order to avoid spam filters. Following these tips will help you in saving your emails from ending up in spam folders.

Hope you enjoy reading "5 Tips To Avoid Spam Filters When Doing Email Marketing" :)

One Innovative Email Subject Line Tip

Write the Subject Line after Composing the Email

It is a usual practice to write the title or the subject line first. But the problem with this approach is that you have to stick with the subject line. Sometimes, the content of the email goes beyond the limits of the subject line.

To make sure that your subject line is well linked with the content inside, you need to first finalize the content, compose it, and then write the subject line to match the content.

There is another reason for writing the subject line after composing the email, often a brilliant idea hit upon your mind while writing the content. So you have another way, idea, or tip about your subject line. It allows you complete freedom when writing the email. If you finalize the subject line first, you lack the freedom of entertaining new ideas. So, I?ll suggest you write the email first, go through it, revise it, and once satisfied, start brainstorming for the subject line.

1 Way To Build Your Business Online - Books

Now that you have plenty of content on your website, it is possible to get your written materials on print. There have been many success stories from books that are based on online blogs, or other sources of articles that have not been licensed to a certain website. If you’re keen on publishing your work, later on, make sure you have ownership of all your online content.

1 Effective Email Marketing Trend That Will Boost Your Startup Business

Personalize It

Personalization of emails is one email tactic that has stood the test of time. It works for various online businesses in almost any circumstances.

To personalize emails you can take advantage of the data gathered about the user on visiting your website. For instance, instead of “Dear customer” it should be “Dear Username” (e.g Dear John i.e if the username is John). Other than greetings send emails based on the user interests when he visits your sites or reaches out to the customer service. Personalization of information is widely employed on the web and social media and it should be done to emails.

Autoresponders emails sent without personalizing it will automatically create doubts in the mind of the receiver. In a world where email scams are real, people often mark an email with generic tones as spam. To avoid this, try sending personalized emails based on the data gathered from the client.

What Are The Ways To Convert More Email Readers Into Buyers

Tweaking

Tweaking is the skill of taking expressions and twisting them a little to cleverly match the reader with the concept. This is especially effective if you have an organized list of email contacts to match with specific prices. Tweaking means putting information into a style, voice, and language that matches the client or customer precisely. People relate to the voice and style of their own demographic, not yours.

If you want to connect through email with your reader then you want to get the "tweak" down pat. Sometimes, this method will involve using acronyms, abbreviations, or even street slang. To get tweaking right it is crucial that you understand your audience. Otherwise, your email will come across as try-hard or corny. Research a little to better understand the style and dynamics of your target group audience. Of course tweaking, as a methodology, is ideal when used in conjunction with linking.

1 Way To Keep Coming Up With Better Blog Post

Use the Best Resources

To have a constant supply of great posts, you will need to ensure that your resources are of high quality. This means that you will need to carry out extensive research for you to produce content that your audience will appreciate. One of the advantages of curating content from credible sources is that your audience will learn to rely on your work especially if you specialize in a particular field. Your audience must know you to be fluent in a particular field and trust you. This will improve the quality of your posts as opposed to relying on current trends for content for your blog posts. Many of your readers will find value in your posts and have a reason to come back for another. This method will however require you to dedicate more time for your research on the relevant topic to avoid a scenario where you misled your readers.

Newsletter Content Idea for your Next Email

Ask for feedback

A very straightforward title to a very straightforward method. Simply ask for feedback from your valued customers, as their input and insight into your products and services is crucial to company growth. This is especially true during early stages as an unbiased review will highlight pointers you may have overlooked. Provide a sample questionnaire for the audience through your newsletter and add a customer support helpline for further feedback.

Feedback will be able to improve your customer service performance overall, which in return will showcase a positive brand image that most strive for. You may even add incentives for customers to provide their honest and useful point of view. Don’t be intimidated by bad feedback, aim to grow from your mistakes, and prevent any other similar incidents from occurring. By asking for feedback from customers, this will communicate that you value their opinion as well, so reap the benefits and ask away!