Rules For Recovering Lost Sales With Abandoned Cart Emails

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Lost sales can be recovered, but you must follow some rules. Yes, rules are available to help people recover lost sales with abandoned cart emails. Here’s how people use abandoned cart emails to recover lost sales.

Two-thirds of shoppers put something in the cart and don't finish the order. 8% of shoppers who keep something in the cart can be persuaded to complete the purchase by sending a suitable email. In this article we discuss what to do to keep money on the table and persuade some people to complete the order:

How to Create the Perfect Email to Recover Abandoned Carts

These are some of the elements of the perfect abandoned e-mail shopping cart:

What the right email looks like, what makes people finish buying

Proper timing

Send the first one within an hour, the second the next day, and third in a week. You need to step up the quality of the offer. There is no point in sending 3 identical emails.

An article posted on LinkedIn by eCommerce Insights reveals that 75% of customers who leave their shopping carts without making a purchase plan to buy the same product at a later time, and 72% of these individuals intend to make their purchase within the next 48 hours. Therefore, it is crucial to send the initial email promptly. Delaying the first email increases the likelihood that the customer will seek the product elsewhere and diminishes their interest in it.

Subject of email

The subject is very important for your e-mail. The subscriber is only a few words away. So make sure the email draws the attention of him/her.

Cart Contents

Display what the customer left in the cart with (big) pictures. You don't need to add more to that.

As per the BigCommerce, displaying abandoned cart content in email reminders is crucial for converting potential sales because it reengages customers with their chosen products, reminding them of their initial interest. This visual reminder can rekindle their desire to complete the purchase, streamline the buying process, and ultimately reduce friction in the conversion funnel, increasing the likelihood of successful sales transactions.

Interesting text (and graphics)

Do not try to criticism or hurt them. And not at all pressure. Send your mail more like a friendly reminder. A decent copywriter is a must in these emails.

You can point out that the product may sell out and push the user to a decision.

Includes a Visible CTA

You have to sell your products to your customers. Like other CTAs, write: Continue shopping or Go to my cart.

According to Constant Contact, the CTA button serves as the link that directs individuals back to their shopping carts for completing their purchases. Above all else, it should feature action-oriented language that encourages them to proceed. Ensure that your CTA button is highly visible and user-friendly, accompanied by a clear and concise label to inform recipients about its purpose when they click on it.

Similar goods

If the user is no longer interested in the content of the cart, this does not necessarily mean the end. You can offer him:

Complaints, evaluation

You have to eliminate as much doubt as possible so that there is no reason not to buy. I recommend mentioning:

Contact support

It is possible that the user left the cart due to technical issues, internet downtime, etc. Give him the opportunity to call or write an email. And if he was able to finish the order with you on the phone, it was ideal.

Discount

The discounts are another motivation for clients to continue buying. Companies usually email the second or third abandoned email with coupon codes.

Mobile version

More than 50% of individuals use their mobile devices to access the internet. Optimize the whole process to make it look great from a mobile phone.

Conclusion

Abandoned Cart Emails helps e-commerce owner to sell more. The perfect abandoned cart mail is visually appealing. It asks to be open and has an emotional factor. But it varies from business to business.

Hope you enjoy reading "Rules For Recovering Lost Sales With Abandoned Cart Emails" :)

One Innovative Email Subject Line Tip

Curiosity Gap

Once again, the idea comes from blogging, thanks to Buzzfeed, arguably the greatest exponent of this creative concept. The term Curiosity Gap was originally produced by Professor George Loewenstein to explain that each one of us doesn't want to accept the lack of knowledge about a concept or a thing. We want to fill the gap between the known and the Unknown to us.

Nobody wants to tolerate the feeling of deprivation when it comes to the possession of information and knowledge. To close the gap, the readers want to have a good look at what’s inside the post or the email.

Remember, curiosity emerges for something we already know a bit about. If we are completely unaware of something, curiosity doesn't exist. If you use this strategy to perfection, you can easily increase the open-rate by at least 10%.

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So you have successfully created an amazing software or mobile app. You will want to offer this for free so that many people will want to download it. But don’t forget to include in-app purchases because you need to generate an income as well. In-app purchases should unlock premium features or the app’s full version.

What Are The Ways To Convert More Email Readers Into Buyers

Rhythm

There is absolutely no style of writing that is free of the necessity to use rhythm. Emails are no exception. Rhythm in an email is not about words that sound the same, or poetic prose, it is about the length of your sentences and paragraphs. The more you match your styles together, the more rhythm your email will have. You can also obtain rhythm in an email using the content, that type of rhythm involves taking the reader's mind back and forth from a topic.

This technique should only be used once you have mastered the way that your emails are reading. When you commence learning about this new style, it is crucial that you get someone else to read out loud the content of your email. You will hear in the way that they pronounce the words if your email is constructed in a way that has rhythm or not. This is also an important technique to check your grammar. If your reader is struggling, the fact is you have not written it correctly. Go back and check to see if you can make sentences shorter, remove the word and, all be more specific.

1 Way To Keep Coming Up With Better Blog Post

Research on Keywords

For this approach to be effective, you will have to formulate a concrete Search Engine Optimization strategy. This strategy will involve extensive research on the most popular keywords which you will rely on to generate content for your blog post. You will need to have a list of phrases and words that rank highly in the keyword search. Once you have this list, you will use it to come up with topics for your blog. This keyword is what helps people find blogs that are relevant to it. Therefore, it will be highly advantageous for you if you formulate your content around these words. Additionally, you can enter the word into the search engine and see what it brings up. You can then proceed to review the work published by your competition concerning the results of the search. This will give you the advantage to create better material on the topic.

Newsletter Content Idea for your Next Email

Refer to a friend promotion

Grow your newsletter subscribers, with the help of your subscribers. This can be achieved in many ways but the simple ideology being, a subscriber invites their own friends to join your newsletter. For example, giving an incentive to a user when 5 people subscribe to your newsletter through their reference. A very straightforward style of promotion, which benefits you and the user. Incentives can vary but mostly revolve around special deals, coupons, and gifts, etc.

This can be implemented using referral codes, which makes it easier on your business end to manage and the user’s end since they’ll just have to forward a link in their social circle. To guarantee or in other words ensure subscribers will click the link, a mini deal such as 5% off on their next product or subscription purchase could entice the people enough to subscribe. It’s a complete win-win situation for everyone involved!