5 Tips For Creating An Unconventional Newsletter

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Every marketer wants to design an unconventional and impactful newsletter that also helps them bring an audience while also increasing conversion rates. Here are 5 tips on how you can create an unconventional newsletter. Read ahead to find out.

Introduction

In the ever-changing world of today, competition in the market out there is pretty tough. Thus one needs to make sure that their email campaigns are effective. If you want to get your message across to the users and increase your click-through rates, then your emails need to look juicy. What better way is there other than packing your emails with images that the customers can connect to?

It is a well-proven fact that images are better at capturing one's attention rather than text. This tactic is used by a lot of people in various businesses to increase the attention span of their customers to promote their products. Below, we'll be going through 5 ways images can improve your email campaign conversions to help you understand the importance of imagery in marketing!

  1. Direct attention

It is a well-established fact that the human eye is more prone to recognizing images rather than plain old monotonous text. Pictures, due to their colors and designs, seem way more attractive and are quick to capture people's attention. It is just like the saying goes. A picture is worth a thousand words.

According to Brevo, a study involving 5,000 campaigns revealed that email newsletters featuring images achieved a 42% higher click-through rate compared to those lacking visuals. Consider photographs, videos, and GIFs as valuable tools for visually conveying information to your customers. Ask yourself, "What benefits will my customers derive from these visuals?" This approach can significantly enhance the effectiveness of your email campaigns.

Using images in your emails could get your customers to keep the email open for a while to assess the image. Many famous successful brands use images with a color scheme similar to their company logo. Doing so builds a stronger image of your business and also delivers the message while being relevant. Also, it is a known fact that readers skim through emails. People tend to go over the text part of the email and then exit. However, pictures, on the other hand, can share information quickly and can also keep them engaged enough to visit your website.

  1. Emotionally attract your customers

Emotions play a strong role in a person’s perception. Depending on that, how a reader takes in your message can be affected greatly. Playing with other's emotions to send your message across is a great tactic out there, which is very useful. That does not mean emotionally blackmail a person. Your focus is to hit the right points that make them feel connected to your business.

Humans are dependent on their emotions. You can thus use such imagery that can make them relate to your product or spark a sense of familiarity in their minds. Images of families, dogs, food, etc. can be used in this case. For example, travel companies use images of beautiful places and people that speak "Freedom and Joy." This sparks a sense of wanting to travel, making the readers relate to it.

These are useful because they add a new level of personalization to the email. However, this may be different for different people. Therefore, you might need to experiment before applying it to a large audience.

  1. Large images Improve Click-through Rates

When it comes to emails, it is a known fact that images tend to be more attention-grabbing as compared to regular text. The same goes for click-through links. Customers are more prone to clicking images to visit your site rather than text. And the larger the image used, the more chances are there for the customer to click it.

Using the correct image improves the appearance of your email and also makes it easy for the reader to find your website's link. The number and size of images also play an important role. Research suggests that emails having around five images for the header, the footer, and the main messages have a 42% increase in the conversion rate.

It was also proven that upon increasing the image's size up to 28%, the click-through rates increased significantly. So, large images equate to greater tendencies in users to click them.

  1. Easily understandable

Getting your message interpreted in the right way is an important marketing task. If your readers are unable to understand what you’re saying, it’s time to get back to the designing board.

To make sure the readers get your actual message, write your email in such a way that it is easy to read. Choose a professional template and make sure to highlight the important points and repeat where necessary.

The second thing you can add is a related image. Images are easy to interpret. It doesn't take long for one to understand what is going on in a photo/picture to get an idea of the scenario.

Therefore it is a very smart move to place relevant images in your emails to make sure that the message can be understood by the customers at a single glance. As soon as you get your message across, the person is bound to visit your website.

Mailmunch highlights that simplicity pays off in email design, with a study by Litmus revealing a 12% higher click-through rate (CTR) for emails with a straightforward layout. Furthermore, Adestra's research underscores the importance of brevity and a single call to action, reporting a 20% higher CTR for such emails. Campaign Monitor emphasizes the role of clear subject lines, contributing to a 30% higher CTR. Lastly, GetResponse reinforces personalization's impact, with personalized emails enjoying a 15% higher CTR in their study.

  1. Convincing

To get a reaction from an email, you need to make sure it is convincing enough. This can be measured by a checklist having the following criteria. Make sure your email has:

People tend to relate more to visual imagery as compared to text depicting the same topic. Visual imagery includes using statistics charts, images, and pictures of real-life people and services at work. This proves to be a benefit when promoting your product or service. Images are way more convincing.

According to The Markettailor, crafting a compelling email with precision and relevance can seize a reader's attention and ignite their interest. This is achieved by delivering resonant content alongside a clear call-to-action, resulting in heightened user engagement and increased click-through rates. Such emails effectively cater to the recipient's needs or pique their curiosity, increasing their likelihood to interact with the content and follow through with the intended action.

They can manipulate a person to feel the need to purchase your product, or else they won't be living as happily as they might. You see, that's the power of images. They can make you crave something by showing it positively. Therefore, images are a vital part of emails.

Hope you enjoy reading "5 Tips For Creating An Unconventional Newsletter" :)


One Innovative Email Subject Line Tip

The Power of HOW-TOs

The professional bloggers know the fact that your title can't go wrong as soon as you decide to begin with ?How To?. Before it even has an impact on the recipient, How To actually has an impact on the composer of the email. As soon as you start with How To, it forces you to send a clear message that is to the point and effective.

Starting with How To automatically puts you on the right track and you have no option but to tell the recipient what’s inside the email. I still see that this practice is not common with the email senders but I am a huge admirer of this strategy as it has worked almost always for me.

These days, YouTube videos, eBooks, and blogs are flooded with How To titles just because of the fact that they generate an impressive number of views, shares, and likes. It must have a similar impact on the email subject lines.

1 Way To Build Your Business Online - PayPal.me

For those of you who run a website, you should put up the link to your PayPal.me. This allows your audience to donate a sum of money to your PayPal account with just the click of a button. The amount of donation is up to them, but if you can appeal on your site’s profile, maybe you can tell your visitors what amount would be good for you within a certain month.


What Are The Ways To Convert More Email Readers Into Buyers

Clarity and Charisma

Clarity comes in emails that are written free of terms that are ambiguous, and fluffy. Nobody wants to read through weakness, boredom, long sentences, or other tedious content. Charisma is an upbeat way of communicating that holds some level of charm. Think about the last person that provided you with brilliant customer service, what was it in their tone or engagement that made it enjoyable to speak to them? Although you are using a written medium, you can still mimic the tonality, charm, and wit of any person that you have met in real life.

It is a good idea to use mimicry when you are learning and aiming to become an accomplished email author but always try to identify with what you are producing. Another vital component of producing clear and well-written emails is planning. As we have mentioned in other topics this is a time when you really need to know what you want to sell and have your list in front of you what is the most important point that you want to make. Start your email with simple sentences that include these points and flesh it out from there.

1 Way To Keep Coming Up With Better Blog Post

Use a Different Approach

Instead of using the same approach you always do to the topics in your blog posts, you can try a different approach to the same topics or even new ones. This method involves reviewing your previous posts, other bloggers' posts, or even new topics and using a different approach to the one used. While reviewing your previous posts, you can decide to write similar posts but with a different approach this time. For example, you may decide to write the disadvantages of a certain thing based on a previous post you had written that highlighted the advantages of that particular thing. Further, you may review posts published by other bloggers and provide a different view from that which was originally used. This is a great way for your posts to gather traction from other posts and provide you with content. You may also use a different approach while introducing a new topic by originally discussing the topic.

Newsletter Content Idea for your Next Email

Surveys and Polls

Regular feedback from your customers and employees is a great way to make improvements in your service. It is important to send surveys and polls through a newsletter to get feedback. It will not only help you to improve your customer’s experience but will also create new opportunities for you. Surveys will help you to know what your audience is thinking about your brand and where your brand stands in the market.

You should also ask them about what additional services they are expecting from your brand or what improvements do they think are required. This way you will know about the needs of your targeted niche. It is always a great idea to send pools or surveys now and then. While planning to create a newsletter with a survey or poll, you need to ensure that the questionnaire is not lengthy or wordy. Otherwise, the readers will lose interest in the first few seconds. The key is to make it short and simple, not more than a minute to fill it.