Top Questions About GDPR In Email Marketing

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General Data Privacy Rights (GDPR) are associated with people's privacy rights and laws. Only consented data is accessed and used in email marketing. All of your top queries about GDPR in Email Marketing are answered below.

Introduction

The General Data Protection Regulation, launched back in 2018 regarding all the EU citizens, was most probably one of the best decisions made regarding the protection of user data. People were quite satisfied that their data would be protected from any third party organization. But along with the satisfaction of customers, came the worry of email marketers, and not only those based in EU at that, but any marketer in contact with an EU citizen would also have to implement these laws. Thus this led to general dissatisfaction and tension among all the email marketers due to the fear of going against these laws. We'll be going through the top questions email marketers ask regarding GDPR to clarify your queries and help you relieve your worries.

Q.1) Why does GDPR also apply to email marketers outside of EU?

GDPR applies to all email marketers in EU, but email marketers who aren't EU based but have EU citizens in their databases would also have to comply with these laws, quite a lot of email marketers fall into this category. Even EU citizens who aren't residing in the state, come under this law. So email marketers need to be very careful and keep their databases in check to not get caught violating the law. These marketers might ask their lawyers to back them up but the GDPR is strong and consistent and there’s no way around it, so it’s best to adopt it.

As detailed in an article featured on the SuperOffice Blog, the scope of GDPR extends to all businesses and organizations with a presence in the EU, irrespective of where their data processing activities occur. Even organizations located outside the EU are bound by GDPR regulations if they provide goods and/or services to EU citizens. In such cases, compliance with GDPR is mandatory.

Q.3) In the case of a data breach, what actions should be taken?

If a data breach occurs, you are supposed to report it within 72 hours of the occurrence to ICO or any other supervising authority. You should also prepare a list of the affected individuals and submit it to ICO. If the lost data was of significant importance and highly sensitive, then you should inform those specific individuals as well. Fines may be imposed if certain carelessness or purposeful actions are detected by ICO.

Q.2) What about all the previous data that the marketers collected in their databases before the implementation of GDPR?

Customer consent is what the entire GDPR revolves around. Getting consent after the implementation of GDPR is easy, but what about all that old data in your databases that the customers did not consent to be used by you before GDPR was officially announced?

According to information provided by the Institute for Spam and Internet Public Policy, it's important to note that the General Data Protection Regulation (GDPR) does not have retrospective application. In other words, it doesn't directly pertain to personal data collected before its enforcement on May 25, 2018. Nevertheless, if you are still handling personal data that was collected prior to the GDPR's implementation, you are still obligated to adhere to the GDPR's data protection principles.

You’d have to send out re-consent emails for that but many customers might not respond to those and thus become uncontactable because you’d have to erase their data, considering that they’d be counted as those who “haven’t given consent”. Use this as an opportunity to clean out your databases and make room for customers who are actually interested in your business.

Q.4) Is a DPO (Data Protection Officer) necessary?

Appointing a DPO is not a necessity for small scale organizations that are; not handling any criminal records or data, and are not responsible for any large scale public data.

According to Ascentor, a private organization is not obligated to appoint a Data Protection Officer (DPO) in situations where its primary activities infrequently involve monitoring data subjects with minimal infringement on their rights, it does not process special category personal information, or it only handles special category personal information for a limited group of data subjects.

But it is highly recommended that the organization should evaluate all its requirements carefully to decide whether a DPO is required or not. It is best to get a DPO’s advice and opinions off and on though.

Hope you enjoy reading "Top Questions About GDPR In Email Marketing" :)

One Innovative Email Subject Line Tip

Capitalizing a Single Most Important Word

Unarguably, All CAPs have been rejected by the masses so there is no point of sticking with the old stinking strategy but there is an alternative though. The purpose of All CAPs was to arouse a feeling of importance or urgency. You can create a similar effect by capitalizing a single most important word rather than capitalizing the whole phrase.

The benefit is that it doesn’t trigger the alarm in the recipient’s mind and you can easily convey the important message. Remember, this is not a professional approach though! It only works if you are dealing with e-commerce and you know your target audience well. You need to have a clear idea of the preferences of your recipients.

If you don’t know your audience well, please avoid using this strategy because it still creates a sense of yelling or screaming or even resembles the act of begging.

1 Way To Build Your Business Online - Social media manager

Nowadays, a good business must rely upon a multitude of social media accounts. Managing every single one of them may take a lot of time and effort. But if you use a social media manager like Tailwind or Hootsuite, a lot of your tasks can be done from one place. It gets you working more with less hassle.

What Are The Ways To Convert More Email Readers Into Buyers

Evergreen

‘Evergreen’ is another one of those wonderful buzz phrases that basically means fresh and new. Think of the evergreen leaves of spring, incredible, alive, amazing, and colorful. For you to truly reach evergreen in your email presence, you need to be two steps ahead of the game. Do not be afraid to imagine what might be coming, talk about futuristic concepts with confidence, and especially be creative. Evergreen means thinking on your feet, coming up with something new, translating information into something fresh.

It is still important that your information is viable, plausible comma and real. Do not be too farfetched in your attempt to reach Evergreen. When exercise, that you can do to create evergreen emails is ask yourself: if you could reword this same content (of your email) anyway that you wanted to, if you were pitching this information to the most brilliant person on the planet, and you only had 10 seconds to catch their attention, how would you say the same thing differently? Try this same exercise five times on the same email; you just might surprise yourself with how evergreen you can be!

1 Way To Keep Coming Up With Better Blog Post

Analyze your Content Like a Case Study

One of the challenges that will arise is that your content may not be that interesting at times and consequently not worth sharing. However, you can analyze the content you have and turn them into case studies. While considering the content to use, you can divide it to have the main story, the reason for telling the story, the results, and any form of data available to have a format to it. This data may be in the form of trends and patterns. By analyzing your content, you enable the readers to know what you are talking about, why you are talking about it, and the effect your content has in the form of data. Using this method, you will be able to write about issues from all fields and remain relevant even though you are not an expert in the field. This method will broaden your writing content significantly.

Newsletter Content Idea for your Next Email

We are Hiring!

Job postings are a great way to make people recognize your brand through newsletters. The customers and employees will open the email to check out the new updates. This will power up your marketing game in times of competition. Listing job positions in the newsletter will not only bring views to your website and social media platforms, but it will also connect you to skilled people or potential employees. The job hunters are always searching for new positions online to level up their careers.

A newsletter will be a helpful platform for you to reach out to the right niche i.e. your existing and potential customers. Make sure the title of the newsletter is catchy and have important keywords so that it grabs the attention immediately. Once the receivers open the email, they should be convinced to click the CTA that will bring them to your website. Make sure to mention the important content in the upper half of the newsletter.