Email Marketing - The Cold Hard Truth About Frequency

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Any work you do requires hard work, practice, and frequency to attain better results; the same is true for email marketing. However, non-frequency can have a great impact on your email marketing. We have found the cold hard truth about frequency in email marketing.

Even though email marketing is by far the most successful way to market a business online, many businesses still aren’t taking advantage of this marketing strategy. Moreover, the people who do use email marketing are afraid of sending out their emails as frequently as they should. The reason? They don’t want to be labeled as spam by their customers.

But by not sending emails out more frequently, these companies are passing up on a lot of potential growth.

Why is sending more emails important?

Below are a few reasons:

According to findings from a study highlighted by Crazy Egg, the significance of sending more emails in email marketing becomes evident. This practice enhances your brand's visibility and sustains audience engagement, potentially resulting in increased conversion rates. Moreover, it provides opportunities to nurture leads and cultivate more robust, long-term relationships with your customers.

 “Why doesn’t my marketing strategy work out when I send frequent emails for these reasons?”, you might ask. The short answer? You’re not providing your subscribers with value; you’re just shoving volume down their throats! There’s a very thin line between communicating frequently and adding value, and if you can spot it, your email marketing campaigns are sure to excel.

How often should I send emails then?

Ah, that’s the million-dollar question, isn’t it? The answer, however, depends entirely on your company and the service you provide to your customers. One size does not fit all, and you’ll have to be quite critical of your brand to decide on what email schedule fits your brand best. Below are three frequency strategies you can look at to get a better idea:

Daily:

This is by far the best strategy to establish yourself as a leading expert in the minds of your subscribers. Sending them emails on a regular basis about your services is bound to put your brand at the top of their minds when they’re out in the market next time, simply because of the exposure they’ve had to your brand. This is also a great strategy if you have a lot of different products and services to offer; in this way, you can keep up a daily email routine without becoming repetitive too soon.

According to research from Product Led, sending daily emails serves as a means to sustain frequent interactions with your audience, ensuring your brand's continued prominence in their awareness. The consistency in communication established can result in heightened engagement and a more robust relationship with your subscribers. This approach is particularly effective when you have time-sensitive promotions, deals, or daily content updates, as daily emails can promptly spur action from your subscribers.

1-3 times a week:

Opt for this strategy if you’re generally at a loss for what to write every single day, or if you’re afraid of disengaging your audience since they’re the kind that is typically busy most of the time. Besides, your own service may not really require you reaching out on a daily basis (interior designers and e-commerce sites please take note!).

As per insights shared in a study by Zen Media, maintaining a regular email communication strategy helps in keeping your audience connected and engaged with your brand, and this approach can be particularly useful when you don't have daily updates to share. Conversely, infrequent email communication may result in subscribers overlooking your brand or losing interest in it over time.

Sporadically:

People don’t need to go get their car serviced every day, or even once a week. Nor do you get an appointment at the hair salon as often. For services like these, emailing at an infrequent basis is probably the best option for you. Think newsletters on a monthly basis, or emails for special occasions or discounts. Plan your email strategy accordingly.

Hope you enjoy reading "Email Marketing - The Cold Hard Truth About Frequency" :)

One Innovative Email Subject Line Tip

A Legitimate Sender Name

Personalization doesn’t limit to the recipients only. You can create the same effect by using a recognizable sender name. The sender name is as important as the title itself. Rather than using the company’s name or the slogan, it is better to opt for a familiar human name, for instance, [email protected]

These days, with so many spam emails staking up, the company names often intimidate the recipients and they simply overlook the email altogether, let alone the subject. If you know your customers then try to use your own name. It once again creates a sense of being special in the mind of the recipient.

There are dozens of company names in a person’s mailbox and it is not a good sign. People don’t even care because their instinct and memory react quickly and they ignore the mail considering it the same old useless message automated for bulk recipients.

1 Way To Build Your Business Online - Tumblr

As a blogging site, Tumblr is still popular and the following there can be very loyal. The site’s super easy to use for a start into blogging and designing your very own unique interface is also simple. For those who are design savvy, you can even go further with a more complex design.

What Are The Ways To Drive Traffic To Your Website?

Find the time

You need to show some serious commitment here. Generating the kind of traffic, you want won't happen overnight or by assigning someone else to the task. You are the one who has to handle it. So, if you want people to know about your website then make sure you put the right kind of effort towards it.

More than often you will see results that are time taking. Don't give up under any circumstance. You have to remember that social media is the key to all your answers.

To gain the kind of followers your competitors have to do thorough research on them. It will help furthermore if you follow them. Get the idea of their operation and follow their footsteps. Try to pitch in your ideas to these websites and see whether they will advertise your content or let you use their bloggers to write posts on your website. The deadline here stays online and stay focused.

1 Way To Keep Coming Up With Better Blog Post

Read Comments From Other Popular Blogs

This can be a great way for you to acquire new material for your blog. Many of the popular blogs have a very lively comments section that may give you insight. This method comes with a couple of advantages attached to it. Once you read comments from another blog, you get to see what criticisms the writer faces and most importantly, you can retrieve ideas from them. This is a good way to source material for your blog. Using this method will not only help you learn what to do and not to do on your post from the experience of other bloggers, but also provide you with something to write about. By doing this, you will find that ideas will always be readily available to you. However, it is important to note that you have to rely on different bloggers to prevent your content from being similar to one particular blog.

Newsletter Content Idea for your Next Email

Letter from the CEO or the Head of the Company

Send out a letter of appreciation or even kind words for choosing your respective brand or product from the owner of the establishment. Such words of appreciation from the ones in charge add a feeling of unity amongst the customers. This provides a human feel to your brand, making for the brand to be more approachable and easier to interact with for customers.

Bridging the gap between consumers and those in charge adds a whole new dimension of understanding which everyone including the company can benefit from. This levels the field and allows for a communication boost. So using such supporting words or words of appreciation for customers and employees alike will strengthen the relation owing to a loyal base for the brand.