Emojify Your Email Marketing

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Emojis rules the world of cellphone worldwide. The emojis used for the branding of your product helps you to gain more subscribers. The emojis you will use will attract your customer’s attention; this is the reason that triggered email messages are increasing.

According to a report published by Venture Beats, it was stated that in email messages through cell phones, the use of emoji has increased to 7000%. Emojis are useful in giving your emails a visual appeal. Two types of research were conducted in Japan and Australia, and it was revealed that people react to the emojis in the same way as they do in person.

You can use emojis in your email marketing for the following purposes:

  1. Holiday sales i.e. Christmas, Black Friday, etc.:

Your customers are humans, and humans like to be emotionally connected. Whenever you are offering any holiday sales for Christmas, Valentine ’s Day, Black Friday, and other festive occasions, you should try to indulge some emojis in your emails.

For example, if you are offering holiday sales for Christmas, then you can send emails with the emojis that are associated with the occasion. In this way, your subscribers will feel pleased and would love to know about your offers.

Furthermore, you don’t know whether all of your subscribers celebrate a particular occasion; for this purpose, you can use emoji that will work for all of them.

  1. Promotion of Products:

Emojis are beneficial in increasing the ROI of your email marketing campaigns. The IPA marketing association conducted a survey, and it was revealed that the audience tends to respond to emotional content as compared to the rational one.

Most of the potential customers are gained through social media. Your subscribers get thousands of emails every single day, and it gets difficult to grab their attention. For this purpose, you need to use emojis and a catchy subject line that will intrigue your subscribers.

For example, if you are sending an email to bloggers and writers, then you should not use annoying subject lines such as blog updates, etc. Instead, you should try to come up with something creative; you can tell them that new content is out.

Similarly, when you want to promote your new product, you should use catchy subject lines along with the emojis that match your product. For example, your product is related to arts and crafts, and then you should use a subject line related to that along with an emoji that says it all.

An emoji that relates to your brand name will have a positive impact on your subscribers; they will automatically feel more connected with your platforms. You can also use A/B testing to check the emoji’s resonance with your potential subscribers.

Therefore, with the help of emoji and a catchy subject line, you can easily stand out from the rest of the crowd. Your audience will not feel bored; instead, they will wait for your emails. This is because you have successfully managed to win their hearts.

Hope you enjoy reading "Emojify Your Email Marketing" :)

Why You Should Use Auto-Response Emails?

To find out about customer satisfaction

How can a company know that its customers are happy with the products and services it offers if it does not contact the customers directly to enquire? Customer satisfaction is the main objective of every company engaged in the production of goods and services. If customers are not certified then such a company is bound to collapse. In the past communication between companies and customers was not easy as marketers had to be sent out to physically meet with just a few people for a chat.

However, life has been made easy with an automatic email service that reaches each customer in less than a second. As a customer, ones you get such an email, it gives you all the opportunities to objectively assess the company. The company will rely on your feedback to improve its operations. This is a big step and any company which has not automated its processes cannot survive to compete with others.

1 Way To Build Your Business Online - Free templates

If you are a digital creator who dwells in the creative industry, you can offer free templates. This could be a template design for a newsletter or template design for advanced photography. Offering free templates allows people to get a feel for your creation. If they like your freebie they’ll buy your regular packages.

What Are The Ways To Drive Traffic To Your Website?

Make the best use of social media

You have to be a part of social media in order to enhance the traffic of your website. In this world where everything and everyone is connected via social media, it can't be you or your website that misses out on it. The most common platforms for posting about your website or connecting your website are Instagram, Facebook, and LinkedIn. We have already covered the importance of Twitter.

Why are we asking you to be a part of social media? That is because it is a great platform for sharing links, ideas and insights about your website. It will help you reach out to every nook and corner of the world. Plus, one can't miss out the way it boosts up your sales. Keep in mind that you are sharing with the niche audience. Promoting your website comes later on. Provide your followers with content that doesn't feel promotional and is excellent in reaching out to them.

1 Do's Of Using Autoresponders

Take a pause:

If you are someone new to the marketing game and want to build a big empire and have recently been in contact with auto-responders then you must know how to use it efficiently. Because using auto-responder emails is a proven of way uplifting your business but knowing how to use them effectively is another thing you need to learn to master to reach the heights of success. One thing that you need to be mindful of is to avoid spamming your audience with your auto-responder emails no matter how well written they are unless there are some really exciting offers for your audience.

Therefore, for you to own the game and be a game-changer you need to take care of the time interval there is between two auto-responder emails. You don't need to send one daily so that they get fed up and mark you as spam.