4 Deceptive Email Subject Lines That Will Kill Your Business

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In emails, the most important thing is the subject line. Only the subject line can help you to grab the attention of your subscribers. In short, it will make you or break you. When you use a plain subject line, it will automatically bore your subscribers, and they won’t bother to open your mail. According to email marketing statistics, about 64% of the people open the mail because of the subject line.

If your subject line is not catchy, your subscribers will never open your email. Below are some examples of a deceptive subject line that will bore your subscribers, and you should avoid using these.

  1. Using someone else’s name:

Subject lines are one of the first things your readers spot in the email. If you plan on building trust, using your own name can make things a lot easier. However, sometimes, people think that using someone else’s name is useful If that person is more credible. This is equivalent to deceiving and the complete opposite of trust.

This is the worst thing that you can do to your subscribers. When you don’t disclose your real identity while sending the email to your subscriber, they will lose trust in you and will eventually end up hating you. By using your real identity, you are gaining the trust of your subscribers, and this will help you to build a strong relationship with them.

For example, you are sending an email to your subscribers by using the name of SBI. And the subject line is quite worrisome, that’s the reason your subscriber became panic, and he opens the email, only to find out that you are using fake names to trouble them.

  1. Paypal Account Status Information:

A subject line needs to catchy and has a sense of urgency. However, invoking unnecessary fear may encourage the readers to open the email, but it will have bad effects on the long-term statistics of the email.

Using the subject line “Paypal account status” causes fear in your subscribers, and they will eventually open the email. However, if the email is not about that, many of them will feel deceived because, again, you are fooling them by using PayPal's name. When you do this, you do not simply anger the reader. In the worst case will lose a lot of subscribers, and they will even report you. This will eventually make you lose your image and ruin and chances of improvement in the future.

By using such kinds of subject lines, you are violating the laws and losing your credibility, which goes against the policy of building trust.

  1. An email with “FW & RE”:

An email has these signs when it is connected to a previous conversation. These emails tend to stand out because these are important, and there is a high chance that the reader will open it. However, using this as a trick to get your audience to open the emails is not the best-recommended idea.

Some marketers are using this fake conversation thread so that people will open their emails. This usually happens because subscribers get intrigued by these types of forwarded emails. And when people open up those emails, they find out a “50% sale on a course.” This will annoy them, and they will unsubscribe you, and they will never open your email again.

In the worst case, you can get yourself blocked. Even if your content is interesting and helpful, this needs to be the reader’s choice. These FW and RE emails are meant for personal conversations only. Don’t try to fool your subscribers this way.

  1. Email from FB-Info:

Apart from the above techniques, some people even use social media to intrigue their readers into opening an email. This can be related to any popular social media that your reader may have an account of.

For example, there are some marketers out there who pretend to be Facebook. It is a very popular social media platform, and most people have an account. Therefore, if you send them such an email, the readers will most probably be intrigued.

For example, they will send an email to their subscribers, “Facebook warns you to change your password,” and this will panic the subscriber, and they will open the email only to find out that it was a sham.

By doing this, you are not only losing the trust of your subscribers, but you are also violating the laws. And you may have to pay for it in the future.

Don't be like those marketers who only think about tricking their subscribers with these types of deceptive subject lines. You need to stay true to your real identity and content; only then can you gain the trust of your subscribers.

Hope you enjoy reading "4 Deceptive Email Subject Lines That Will Kill Your Business" :)


Why You Should Use Auto-Response Emails?

To gain customer loyalty

Any company out to gain customer loyalty must be in a position to maintain communication with its customers periodically. Organize for rewards, contests, sponsorship and many other ways of keeping tabs on the customer. These enhance customer loyalty and trust in the company. In fact, the customer should sleep thinking of the company all the time. This is important in locking customers and ensures return purchases which translate into higher sales volume. Automatic email service provides a feedback mechanism for both the company and clients hence fostering a long-lasting relationship.

Companies nowadays send a personalized email with the name of each subscriber well addressed. This is more appealing and makes a subscriber feel attached to the company and its product. Subscribers also put trust in the company products and services. A customer feels accepted and therefore part of the family and can interact freely with any member of the company at any time.

1 Way To Build Your Business Online - Get some training

If you are very unsure you could expand on your marketing skills all by yourself, don’t fret. You don’t need to start college all over again. Nowadays, there are many seminars and classes that can gain you valuable marketing and business skills. Learn as much as you can and start applying the knowledge to build your online empire.

1 Do's Of Using Autoresponders

Complying with GDPR:

As you strive to be the best in the realms of email marketing, there's one thing that you need to make sure of; that is following the data protection rules under GDPR.

General data protection rules are the new privacy regulation that aims to protect the basic privacy of people's data footprints that can be misused or theft. This legislation demands the businesses and companies to make sure they're not invading their subscribers or users' privacy by using it without their consent. And if they do want to use some of their data that is essential for their business and does no harm to the people, they would still ask for their permission and wait until they allow it to happen.

Therefore, complying with data protection rules while designing your auto-responder messages and respecting your subscribers' privacy is what you should strictly follow or get heavy fines.