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From the past few years, video in emails trend is seen to be gradually decreasing among marketers. According to the statistics, only 23% of marketers are implementing videos in their emails. Nit, all the companies can support videos in email.

About one-third of the world population is attracted by video. When you add interactivity in your email content, the click-to-open rate increases by 73% and by adding videos it can go up to 300%.

Videos will allow your subscribers to engage actively with your platform. In this way, your traffic will increase, and it will boost your sales.

Below are some solutions for the significant issues that marketers face when using embedded videos in emails.

  1. Compatibility of the device:

At the moment, only Outlook, Apple and Thunderbird are supporting videos in emails. You can put an image in the email that will redirect your subscribers to the original video. This will also save you from getting spammed.

  1. Bandwidth Downloading:

At first, you need to download the videos only then it can be viewed. For this purpose, you need to use progressive playback so that your subscribers can watch the video without downloading it. This will save you and your subscribers from a lot of hassle.

  1. Plug-in:

If you want the video to run smoothly, then a plug-in is necessary for this purpose. But in the emails, there is no requirement of using third-party plugins. This is because emails have HTML5 support.

  1. Analytics are affected:

The problem is that most of the subscribers will not watch the entire video. For this purpose, you can provide them with a small teaser of the video along with a CTA. This will automatically redirect your subscribers to the original video.

  1. Non-supporting client’s issues:

Another problem is that there are some subscribers whose email does not support videos. And many marketers fear this thing that their effort will go futile. For this purpose, you can use a code snippet to ensure that the entire database is not affected.

How videos embedded in the emails improved the Click-through-rate (Example):

To improve the click-through-rate, the Global mission sent two types of emails to their subscribers. One email was entirely text-based in which they have encouraged the subscribers to donate for a good cause. Whereas, the other video is based on a video. In the video, the founder of the company himself is encouraging the subscribers to donate.

The time date and everything were the same while sending both of these emails. And these emails were sent to a total of 2800 subscribers. The result was astonishing. The first email received a click-through-rate of 2.50%, and the total amount given for donation was $3500.

On the other hand, the click-through-rate for the second email with an embedded video was 3.59% with $7500 donations. Therefore, the result is evident; the email with an embedded video had a higher click-through-rate and increased conversions.

Hope you enjoy reading "Video In Emails ? Taking Interactivity To The Next Levels" :)

Why You Should Use Auto-Response Emails?

To promote upcoming events

Roadshow, new production units, changes in management and other information are relayed to subscribers through automated email service. This information keeps the company alive in the hearts of its customers and enhances its popularity among them. It announces its offers and rewards to subscribers through this service as a marketing strategy. It announces changes in prices, discounts offered on a sale of products and services.

Stock-outs and relocations to new spacious sites are also announced through this important communication portal to each and every subscriber listed in the pre-existing database. Subscribers are therefore able to keep abreast with company information and plan for their finances well in advance. All information relayed through automatic email service is aimed at locking existing subscribers, getting new ones and encouraging return purchases. Automated email service plays a very big role in digital marketing that all companies must embrace if it is to compete favorably.

1 Way To Build Your Business Online - Patreon

Patreon is an amazing website for those of you who are running a creative business. The platform allows your ‘subscribers’ to become patrons for you in which they pay certain amounts of ‘patronage’ in exchange for exclusive content created by you. This is especially useful if you’re in the digital goods business such as video, podcast, design, and writing.

1 Do's Of Using Autoresponders

Sketch out a rough draft of your sequence:

Before you’re all set to be sending your auto-responder emails to start your email marketing process. But there's one additional thing that you must do before you actually begin sending those auto-responders. What you need to do is that you roughly note down the sequence of the details of the auto-responders just to plan out things in advance and also to keep a check on your progress later on.

What you can do is note down everything beforehand for example if you're launching a product think about the time interval between two auto-responders that need to be sent, their frequency, how many email messages you want to be sent, and to which mailing lists you want them to be sent.

This is beneficial for your progress and if you do it and follow up on everything you can go a long way.