An Email Marketing Funnel For Planning Your Subscriber's Journey

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The real success of email marketing is turning your subscribers into loyal customers. An email marketing funnel paths a way for strong customer relationships. An email marketing funnel is a step by step process designed to gain customers. So here we go into today’s topic.

A primary email marketing funnel has five main stages such as Awareness, Consideration, Conversion, Loyalty, and Advocacy. Every step is essential for fruitful email marketing. Before you start the journey, you must know your audience. Complete knowledge of it creates more valuable content.

The first thing you have to do is, educate the people about the product/ service. In this part, you have to aware of the strangers and convert them into customers. A proper demonstration of your brand is a very effective way to achieve your goal. Use this chance to build an initial stage of a good b2c relationship.

The acknowledged customers start to show interest in your brand in this stage. You should not be too obsessed with your sales here. When your subscriber starts loving your brand you have to feed him more content about it. Be specific and transparent in your product information

The conversing step is the main target for your email marketing. In this step, there is additional work for you. You have to find the reasons for the unsubscriptions and adjust your email content also convince your subscribers to purchase your product. By conveying the benefits of your product, you must create a sense of seriousness about the brand and make them buy. Don’t try to compel them through email. It fails.

If you think that your goals completed once you turn your visitors into a customer, that’s a bad idea. You must not forget your existing customers. You have to nurture them by sending some valuable educational content that would delight your customers. If they are your new customer, you have to change them as a repeat customer. Keep your customers always engaged with your business.

Here the final stage, connect with your customer more and more. Switch them into your business’s fans. Advocacy happens when your customers love your brand. Your existing customers are the trump cards to accumulate the new leads. The referral marketing technique works here at high. You must delight your customers from time to time by your valuable perks and presents.

Apart from the basics, always create own marketing funnel. Analyze your needs and determine your business goals, then adjust the underlying model into your marketing funnel. Focus more on the unsubscribers because they provide vital data called “reasons.” Do not send them a lot of emails, be relevant and try to decrease the churn rate. Continuously monitor your email marketing performance through the best KPI.

I guess now you have a decent idea about changing the prospects into customers and customers into fans. Go step by step to become a successful subscriber journey planner with a perfect email marketing funnel. Gain more and Earn more.

Hope you enjoy reading "An Email Marketing Funnel For Planning Your Subscriber's Journey" :)


Why You Should Use Auto-Response Emails?

To confirm the registration of new subscribers

Automatic email can be sent to confirm registration of new subscribers using a pre-existing message template. It also updates subscribers on products and services. It informs subscribers about new products and services and encourages them to log in to their account with the company in order to access further information. It sends a link to every individual subscriber from where they can be able to click and access further information concerning a new product, a service or price changes based on their previous browsing information.

These emails are sent automatically or depending on the subscriber instructions. Some subscribers prefer weekly, monthly or annually to get updates on their preferred product or service of interest. Automatic email service maintains periodic communication on behalf of the staff members. This communication schedule is a great relief to staff members who can now concentrate on other important matters such as sales and marketing.

1 Way To Build Your Business Online - Podcast

If you’re someone who has a piece of great knowledge about a special niche, you could have your own podcast. This is like hosting a radio show where you can talk by yourself or invite guests to discuss certain topics. It could be about entertainment or even something with educational value.

1 Do's Of Using Autoresponders

Formation of your email auto-responders:

An important thing to take note of before you start creating your email autoresponder series is to decide the whole formation of it. Deciding how is the layout of your email auto-responder going to look like and getting yourself clear can save you from a lot of trouble. There are many ways of structuring your content, some even backed up by some psychological effects. One of these effects is the 'Zeigarnik effect', which suggests that the human mind tends to recall the things that were not finished rather than those finished completely. Incorporating this simple phenomenon of psychology in your auto-responders is a great way of creating an addictive effect on people which can get people hooked to your auto-responders. For achieving this you shouldn't include everything in a single email but rather have it divided into pieces to have that effect on your subscribers.