The 5 Best Ways To Use Embedded Images In Email Newsletters

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  1. Use format compatible with recipients’ servers

When using images, the main target is your subscribers. You must, therefore, ensure that they receive these pictorial newsletters.

When you are unable to relay your embedded image in the email newsletter, the newsletter wouldn’t have much impact. But even if you manage to embed attractive images, but your email can’t reach the recipients, you have done no work.

Ensure that the images you pick and include in the online newsletter are compatible with the servers managing the recipients’ online correspondences.

So you must check to know whether they are mostly using a platform such as Microsoft and Gmail. Here you can choose popular image files such as JPEG, PNG, and GIF.

Most email messaging services use them and thus are compatible with the recipients' platforms. Still, there are other formats such as SVP and PSD which aren’t very popular.

But if you have serious subscribers using them, you must also ensure you have these for efficient online newsletter delivery,

  1. Make your images stand out

Pictures are easy to decipher. The human brain processes images 60,000 times faster than text. Thus the use of images can make you stand out.

Explaining ideas using words is difficult. You can go to great lengths describing your products and how they work. But when you stick to a single image, the story regarding the product is understood without any words written.

But what if other sites are also using images? Then you dwell on details. This is the only way to ensure that your site is outstanding. 

What gets your prospects’ attention depends on your target group’s requirements. To stand out, you must deliver relevant images that resonate with their needs.

Take professional pictures of your products – the way they appear on your shelves. They must be full-size and not thumbnails. This way, the image is a real representation of the product.

To be unique with your images, don’t pick any photo and paste it there for the sake of including an image.

Also, according to advice from Constant Contact, to make your images more attention-grabbing in email headers, it's recommended to maintain a height of less than 200 pixels and a width of up to 600 pixels. Additionally, when resizing images, it's essential to use the appropriate tools to prevent any distortion. Prior to sending your email to customers, it's wise to conduct thorough testing by sending test emails to assess how the image displays on various devices.

  1. Condense file size

One of the really frustrating issues with an image-embedded document is delivery. They may refuse to upload to the recipients’ inbox due to size. 

While you waste much time attempting to send them out, you may be happy when they eventually send them. But remember that the other side would also face the same challenges you had.

According to Mailjet, research conducted by Email On Acid discovered that image sizes from 16KB to 696KB didn't impact email deliverability.

In light of the substantial email volume individuals receive, it's essential to prioritize swift rendering to maintain recipient engagement. Nevertheless, overly large images can delay email loading, causing subscribers to delete emails prematurely.

They don’t have time to waste trying to download your newsletter which is clogging their server and preventing them from receiving more important correspondences. They may decide to delete your file.

You should that ensure that your embedded images are kept in small size but the pixel quality is maintained. This help resolves to upload and download issues.

Although the screens have advanced to 4K, the standard scree resolution is currently 1080. So ensure that your images are 600 pixels for laptop screens and 320 for smartphones.

There are popular image editing programs that can edit and condense the images so that they don’t use much space.

  1. Use alt text after each image

Even with your best effort, not all your subscribers are loaded in large cities with high internet connectivity. Some are located in remote suburbs with limited bandwidth.

Sending image-embedded newsletters to the latter segment could be problematic. In such circumstances, you need to take certain precautions. 

In case these emails fail to reach the intended recipients, or they are not able to download, you can have another copy of the email with a newsletter containing no images.

This format is known as the alt text and is fail-proof. Alt text described an image in simple words – one or two. 

Still, it provides the reader with what was to be in the void. Alt text provides context to your subscribers if the images are truncated or smashed by the email providers.

Including alt text, usually HTML, makes the newsletter more accessible to those using restrictive servers.

Mailjet emphasizes the importance of ALT text, which also include providing meaningful descriptions of the images that were included in the email. Additionally, ALT text plays a critical role in enhancing accessibility for visually impaired subscribers who rely on screen readers to gain insight into the images within an email.

  1. Test all emails before sending

This is probably the last step to ensuring that your image-embedded newsletter reaches your target audience. Without taking this test, then you aren’t sure whether all your subscribers will receive the pamphlet.

The tests enable you to identify all the tiny glitches and mistakes in your embedded codes. Try sending several test emails to all sample email services and check to see if any of these are returning errors.

Take note that an image could display well on one email provider and be blocked by another. You can use certain programs that scan your mail for glitches such as mail deliverability, accessibility, and image validation before it leaves your outbox.

According to the information presented on the Wpromote Blog, meticulous email testing is the crucial step in addressing any overlooked issues. Failing to prioritize this process may lead to emails featuring broken links, unresponsive email layouts, images that cannot be viewed, and the inclusion of errors and irrelevant content, all of which can have a detrimental impact on your brand reputation and potentially lead to a loss of subscribers.

So invest in software like MailTrap and Email On Acid, which may prove every effective in this area. You can fix any issues before you submit your newsletters.

Still, note that emails with image-embedded attachments could work well on some devices and distort images on others. So follow up the final copy with an alt text alternative to bypass these issues.

Hope you enjoy reading "The 5 Best Ways To Use Embedded Images In Email Newsletters" :)

Social Sharing Boosts Email Results

Social sharing is a popular trend in email marketing. It is the best way to keep your subscribers engaged with your platform. If you want to gain the most benefit out of your email campaign, then you should incorporate social sharing.

Social media is helping in extending email’s reach. According to a study conducted by Get Response, it was revealed that social sharing is effective in boosting email results. When email marketers were not using social sharing, the average email CTR was 2.4%, and by adding social sharing increased the CTR up to 6.2%.

Sharing is powerful:

There are about 800 million active users on Facebook, and out of these people, about 130 has potential contacts. All these people can help your campaign to become successful. Social media platform creates a platform of communication between customers and brands.

Brands need to treat their customers as humans. They should use a personal tone and respond to each customer’s queries. If you are neglecting your customer's problems and you do not provide them any solution for their questions, then they will stop following you. Whereas, if the brand is vigilant in solving the queries of their customers and responds to them in real-time, then they will surely win the hearts of their customers.

This can all be quickly done by using social sharing buttons in your emails. As this is the world of social media, every other person has access to it. And if they like your perspective, they will surely share it online. This will not only promote your brand but will also give an identity to your brand. In this way, more people will engage with your platform, and your audience will increase.

Instagram, Youtube, Tumblr, Twitter, and LinkedIn are among the biggest social media platform. Each of these platforms has its groups and channels, which serve as a vast social sharing point. You can use all these social sharing options in your email marketing strategy and encourage your subscribers to share it on their social media.

Social Sharing Strategy and Email Marketing:

To run your email marketing strategy successfully, you need to follow these simple steps:

All social media platforms have different audiences and different marketing platforms. So you need to target each one individually. You have to take this opportunity and use social sharing icons to boost your email marketing strategy.

Therefore, if you need to step up your email marketing strategy and stand-out, among others, then you should incorporate social sharing icons in your email. This will help you to promote your brand and showcase your worth.

Hope you enjoy reading "Social Sharing Boosts Email Results" :)

One Fresh and Fun Ideas for your Newsletter

Unexpected/Metaphorical Photo or Drawing

Creating visual attraction in the newsletter makes it colorful, interesting, and attractive. There are many ways of inserting colors in the newsletters. But, one of the easiest ways to increase the meaning the newsletter conveys is to add some photos or drawing into your newsletter. Inserting an unexpected photo or drawing may not only stun the readers but also bring them to the conclusion of buying or not buying the product.

Sometimes, the businesses use metaphorical photos or drawings to convey the meaning behind the business or product. Here, one thing always to keep in mind is that select the drawing or photo that depicts some features of your product or brand. In other words, we can say that selecting the photos or drawings related to your brand can impress the customers and bring them to a ?must buy? decision. You can also convey the message of your own choice through these drawings and photos.

1 Way To Build Your Business Online - Research within the market

Research about the market you are dwelling in is an essential part. This aspect of your business building lets you collect data that you can use to plan your business strategies. One way to do market research is to conduct surveys or interviews. You can employ survey websites to easily create professional-looking online surveys.

Here Is The One Auto Responder Tip That Would Turn Every Article You Send Out Into A Cart Item

Use enticing headlines

You may be all too aware that catchphrase is what sells. Hence, make use of catchy titles to elicit your subscribers’ attention and desire to scroll over their received document.

This usually is hard and time-consuming work. Getting to jot down several eye-popping titles and selecting the one that has the greatest impact, is an art. You need to do this for every episode of your newsletter. After all, these titles are what sell your online presence. So, you must get good at them.

But it’s worth all the effort and struggle. Once you get used to doing it, it will connect to your customers as hands in the gloves. Not only will they long for your next big headline, but they will appreciate the efforts that have gone into the work by marketing for you.

In the end, you have satisfied clients who are willing to pay more but also bringing in new customers.

One Tip For Designing Effective HTML Emails

A touch of animation

No, we are not talking about heavy Flash animation or complex Javascript coding. However, a little sprinkle of moving images will add highlight to your newsletter. GIF images can be your go-to option in this case. Just by stacking a few images together you can come up with a tiny snippet of video in your email. Keep in mind of the resolution and length so you don't end up with a file size that's too extravagant for the bandwidth--both yours and your subscribers'.

Keep in mind not to go crazy with the animation though; you don't want all that extra movement to distract readers from getting the point of your message. Your animation should not be a highlight in itself, but rather, it should direct the readers' attention towards your text or call-to-action. You could also animate your CTA button by making it wiggle or blink; the art is yours.

One Automated Email You Should Be Sending Today

Account Expiry Alert

If you are offering a service that requires monthly subscription then you need to keep your customers updated about the nearing expiry date. The title could be tricky though! You may address the subscriber in any of the following ways:

  • Recharge your subscription to keep enjoying our service
  • Your account expires this week
  • We love to see you make the most of our service by subscribing for the next month

Don’t address the customer in a cold manner. There are various reasons why people don’t pay for the subscription in time. The first reason is that most of the people are too busy to stay alert about expiry. They only pay when they have to use the service.

Procrastination is another reason for paying late. This is why your email must include the link to the subscription-renewal page. If there is no link, they’ll again forget until they return in an attempt to use the service.