5 Ways To Get The Most Out Of Your Responsive Email Design

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  1. Opt for a one-column layout

We’ve all opened exciting reading on our smartphones. Unfortunately, we struggle when these articles are presented to slide sideways.

Multi-column write-ups are perfect for desktops and laptops. They offer rich contrast which makes reading exciting. 

But when this format is used on mobile devices, it tends to distort and truncate part of the content. This annoys the reader.

Still, you can’t ignore the value of smartphones in online marketing. Mobile devices are taking over an online advertisements. About two in every three emails are read on these devices. But their screens are designed to read one-column emails well. 

You, therefore, have to comply with the requirement. It’s easy to navigate a single-column layout using a smartphone. Still, it makes the contents clean and is compatible with various operating systems.

This is why Mailmodo emphasizes that a single-column layout offers enhanced scanability and navigation on smaller screens compared to a multi-column layout, which can often lead to confusion and frustration for users. Additionally, a single-column layout provides you with greater control over the arrangement and progression of your content, enabling you to align it to the left or center for improved readability.

The layout should be one stacked over the other. Remember to start your content with the most interesting and persuasive part then come down as you justify the previous content.

Hierarchy and size matter. If the contents are too long, delete unnecessary sections to emphasize the salient issues.

  1. Bold fonts

Since your main target audience would most probably be using smartphones, you should make their lives easy and keep their interest high.

Using small and thin fonts on laptops is fine. Someone can read well since the screens are large. But when they try to read this minute font size using a smartphone, it’s a different story.

The fonts could be too small to be legible. Now you can imagine someone with free time during commute and using a metro, they wouldn’t see anything.

This means they will skip the email and go to something more legible. Worst still, they just delete the mail. But you can avoid this situation.

You can still design a responsive email by employing large and blond fonts. You can make sure that your font size and type are user-friendly by sending yourself a test mail.

Some of the large formats include Times New Roman, Calibri (Body), and Verdana. Ensure that the minimum pixel for a smartphone is 16.

  1. Space links

Links are essential in an email. They provide additional resources that can’t be fitted in the brief email. But the way you space them in the document would determine whether your mail gets read.

It’s tempting to crowd as many hyperlinks as possible to provide all resources to the reader. After all, you want to sell them the service.

When the email is crowded with links, reading the document and opening these links are problematic. The many interruptions could end up dissuading the reader to ignore the document altogether.

To avoid such a scenario, you can use well-spaced links. Ensure that the document is well-spaced and there are enough gaps between paragraphs.

The Email Design Blog highlights that when links are positioned too closely together, it can become challenging for users to accurately tap on the one they intend to, especially on smaller screens. Creating more space between links provides users with the necessary room for precise tapping. Whitespace is a crucial design element, and the act of spacing out links can contribute to a more harmonious and visually pleasing email layout.

You may only include two links to a reading of 500 words. This helps the reader to digest more of the main email. 

But the links are useful when subscribers what to know more about the product or have pertinent questions asked. 

  1. Include images

Pictures and images punctuate an otherwise raw text email. The visual effects of images may help readers appreciate the real product they anticipate purchasing.

As reported by the Pinpointe Blog, when a subscriber opens an email, their attention is immediately captured by an image. Once they've engaged with the image, their focus naturally shifts to the text nearby. Research supports the notion that visuals boost a person's willingness to read a piece of content by a substantial 80 percent. In essence, combining images and text yields the most favorable outcomes for your email campaigns.

Thus, always include images if you want to get the most out of your responsive emails. How then should these images look?

Readers prefer full-width resolution images over smaller thumbnails. Besides, rich colors are more appealing to the reader and may encourage them to continue to the CTA section.

Even when you strive to fix images in your text, remember to use compatible images that fit all screen types. Otherwise, your subscribers will end up having smashed-up or stretched images that don’t add any value.

Besides, ensure that it’s not too dense to load in areas with restricted bandwidth. Therefore, while keeping your document colorful, pay attention to the limitation it may face.

After all, images are just good when they can load quickly and don’t distort the main text. Poor images could end up putting a damper on an otherwise beautiful write-up.

  1. Review your email

Links are vital for any responsive email writing. But some readers may end up missing them, hence preventing them from capturing the true depth of the email.

To avoid this situation, you may highlight these links more prominently. You can use brightly colored buttons to pinpoint links to your landing page.

Buttons are easy to use and can enrich the text when used together with contrasting colors. Unlike hyperlinks that could make the text crowded, buttons are attractive, even when used several times.

Besides the color links, you can use review what your email intends to convey. Test that the links are working well, check that the images fit all operating systems and that the font sizes are legible,

Ensure that the mail fully describes whatever product you are selling. Check that the hyperlinks are relevant to the products and services you are discussing.

Performing overall test runs and reviewing the entire email ensure that you deliver a responsive email to the target.

Hope you enjoy reading "5 Ways To Get The Most Out Of Your Responsive Email Design" :)

Improve Your HTML Email For Gmail Subscribers

HTML (HyperText Markup Language) email is basically an email formatted using HTML. This type of email allows you to display images, links, tables, and text messages, the latter of which can be italicized, bolded and colored as much as you please so that it will be more pleasant to view than the plain text email. It should not be mistaken as simply attaching pictures and forwarding messages.

An HTML email is not without some risks, however. It is potentially misused to reveal someone’s personal information such as bank account numbers and create irritating spams by tricking them into opening the fake links. It could also be vulnerable to viruses and low performances, especially when used on older versions of computers.

This article specifically focuses on improving your HTML email for Gmail subscribers in order to gain more attention from them. Below are certain methods to execute it:

Method 1

  1. Write your email in an HTML editor like CSS (Cascading Style Sheets) or Notepad. Include the intended URLs or other external files.
  2. Save them in your hard drive.
  3. Open the HTML file online. Select the entire page by pressing CTRL + A.
  4. Press CTRL + C to copy all of the contents.
  5. Open your Gmail account. Select Compose and press CTRL + V to paste the copied contents.
  6. Send the intended files to your clients or subscribers.

Method 2

  1. Select Compose on your Gmail page.
  2. Highlight the typed texts and align them in the center.
  3. Click the right part of your mouse and select Inspect.
  4. On the Elements section, highlight the code about the aligned texts. Click the right mouse button and choose Edit as HTML.
  5. Press CTRL + A to copy all the sorted codes and then click Paste to paste the email template HTML code. You can send the images or contents to them.

Method 3

  1. Write your own HTML codes.
  2. Display your selected pages in a browser.
  3. Select and copy all the contents.
  4. Click Compose on Gmail and paste them in the text area.
  5. Merge the mails with GMass, a mail merge system, after adding it to your Gmail.

Additional notes:

  1. Only inline style sheets can be used.
  2. Gmail does not support web fonts. The unsupported web fonts include <article>, <dialog>, <picture>, <source>, and <video>. In other words, you may only use default fonts they have already provided.
  3. All images cannot be directly included in the email. They can be put in other image-storing websites such as Imgur and Google Docs (the latter of which is possible as long as there are direct links to the images).
  4. Making and organizing tables is difficult at times due to potentially ludicrously large file sizes and inconsistent table presentation.
  5. The email size at Gmail is merely 102 kB at best.
  6. The entire style block is automatically blocked by Gmail if an error is discovered or the style block exceeds 8192 characters.

Hope you enjoy reading "Improve Your HTML Email For Gmail Subscribers" :)

One Fresh and Fun Ideas for your Newsletter

Milestone Announcement

Milestone announcement is another effective way to increase the worth of your newsletter. This will also arouse the interest in the minds of readers and attract more people towards the announcement ceremony. Milestone achievement is the achievement of a target. For example, you can celebrate the sale of your 10th, 100th, or 1000th product. Similarly, the business can also celebrate the silver, golden, and diamond jubilee of their businesses.

These types of events not only increase sales but also tell the customers about the success of your business. For example, celebrating silver jubilee shows that your company or business has completed 25 successful years in the field. This period tells the customers a lot about the success of your company or business. This also increases the interest of your current employees in performing their role in the success of the company and also the people seeking employment are attracted to a career in your company.

1 Way To Build Your Business Online - Get social and personal

Social media presence is super important nowadays. For new businesses to thrive in the digital era, you must have a social media account that lets people see what you do. Getting more personal with your potential customers has a better chance for building trust. Show your audience who you are and your values. That way they get an idea of what they can expect from your product/service.

Here Is The One Auto Responder Tip That Would Turn Every Article You Send Out Into A Cart Item

Allow for easy unsubscribe option

Have you ever come across certain sites that feel more like a prison? Once you have signed in – be it out of curiosity and just sheer mistake – you are prevented from opting out. Just like you avoid such sites like a plague, so will your prospective clients.

Online revelers want places they can get in and out as they wish. After all, online research is mainly shopping around and self-discovery. Hence, if someone wants to exit, chances are that they didn’t find what they wanted or these sites don’t offer a specific type of services they are looking for.

It’s, therefore, quite natural for them to step out and do a little further online consultation. Maybe, they have even identified your site as a potential one but they just want to make sure that is no other site is better than it.

So allowing them to unsubscribe will certainly leave the gates open when they return. But locking them forcefully in will be taken with a pinch of salt.

One Tip For Designing Effective HTML Emails

Optimize with HTML fonts

While web-embedded fonts are gaining popularity in web usage, it is not exactly a go-to option when designing an email newsletter. Sure, embedded fonts add luxury and beauty to your design, but many email clients actually forbid the use of it. While there are several ways you can try to incorporate web-embedded fonts in your email design, there is still a possibility that not all of your subscribers will be able to load them properly.

At any rate, considering the bandwidth of your subscribers it is better to have basic fonts in your mind when deciding on making a design. Basic fonts such as Aerial, Calibri, Courier, Palatino, Verdana, Georgia, amongst several others, are familiar and comfortable to read.

When most email newsletters only get scanned or skim-read, you should focus on getting the message of your newsletter across at the quickest manner of delivery. There really is not much time for art when it comes down to quick and effective emails.

One Automated Email You Should Be Sending Today

Congrats Emails

One of the best use of the customers’ database is knowing the birthdays. You can use this precious data to shorten the distance between you and your customer. It only takes a bit of extra effort but it does produce good results.

The email must begin with congratulating your customer. You can also offer a gift in some form if your budget allows. This gift could even be a one-time discount expiring in 3 days.

Make sure to send the email a day before your customer’s birthday. Sending the email on the same day doesn’t hurt much but chances are that the customer will be busy with the loved ones so the email might remain unread.

We all love this precious day even people above fifty are no exception. And the good thing is that we all love receiving congratulations from all sides. This is why the open rates of these emails are much higher than other promotional emails.