The 5 Ultimate List Of Email Do’s

HOME / AutoResponder Resources / The 5 Ultimate List Of Email Do’s

Welcome guest. Table of Contents

Have a nice day!

  1. Show your identity clearly

When sending marketing messages through email, it is important to first understand that your email recipients are more likely to skim through the whole thing. On top of that, you are not the only person, brand or company your email recipients are following.

They also get tens of email newsletters from other brands on a daily basis. With all of that said, it is important to always show your brand name or company name (and logo) clearly.

Make sure that the second your email recipient opens your email, your brand identity is visibly clear. Your company name and logo should be bold enough and sit at the top of the email newsletter.

Make sure that your email address also reflects your brand or company name. That way, your email recipients are going to process where the email is coming from and what it's about within a few microseconds.

According to an article featured on HubSpot, establishing a distinct brand identity within your email communications plays a pivotal role in forging an emotional bond with customers. This connection, in turn, prompts 57% of customers to boost their spending. The use of uniform visuals throughout a brand's messaging serves to seamlessly unify its identity across various channels, ensuring that individuals can readily identify the company, reinforcing the emotional connection with customers, and driving increased spending.

  1. Have a clear subject line

Any good email marketer would know the importance of the subject line. After all, this aspect of the email is the first thing your email recipient gets to see. However, the maximum usage of the subject line can often get tricky.

People basically want to grab attention with their email’s subject line. But if the words are unclear, people might be too lazy or uninterested to open the email.

Rather than choosing to be wordy and too bombastic in your approach to the usage of the subject line, choose to be straightforward instead. Use clear words, convey your intention, and be concise.

In essence, your email's subject line should be able to summarise the content of your email newsletter. Having said that, you need to be clever and creative in coming up with clear and concise wording that can capture the essence or highlight your content.

  1. Keep your content simple and clean

By now, it should already be clear to you that most people who open their email newsletters do so on their smartphones. When people open your email newsletters, they do so in a hurry and when they are on the go.

With that said, it wouldn't bode well at all if you were to be poetic or wordy with your email content. And as such, it is best practice to keep your content brief and straightforward. Use simple sentences.

As highlighted in The Point Stallion Cognitive's report, concise messages have the advantage of effortless consumption on mobile screens, minimizing the need for excessive scrolling, swiftly delivering the message, and maintaining the reader's engagement. Besides, in today's digital world, people are bombarded with information from all sides. They have less time than ever to read long, rambling emails. If you want your email to be read, you need to keep it short and to the point.

Short sentences that are written in an active form are the best for this purpose.

And so, whatever content or message you have in your email newsletter, just get straight to the point and utilise a call to action so your email readers know right away what you want them to do after receiving your message.

It wouldn’t do to beat around the bushes when it comes to email marketing.

  1. Always use a professional tone in your language

Although we have stated that it is important to be clear and straightforward in your emails, this doesn't mean rudeness is acceptable. Rudeness is NEVER acceptable in any business situation.

You have got to finesse your way into charming your audience especially when your goal is to make them do what you want them to do, or buy what you are selling them, right?

Remember that business requires charm and, in this case, email marketing is meant to be more personal. But even a personal relationship, when it is business, still requires a delicate touch and so, polite language is still preferred.

Indeed's report underscores that the tone of an email serves as a reflection of the writer's sentiments towards the reader or their stance on a given subject. Adaptability in tone and language is essential to align with your specific objective and meet the expectations of your audience. For instance, when composing a sales email, it is advisable to employ a tone that is positive, confident, and persuasive while steering clear of negativity, passivity, or ambiguity in your language, ensuring your message effectively resonates with your intended purpose and audience.

You can be friendly and use trendy words that are popular with even the young audience, but politeness still needs to be maintained.

A good brand will always put credibility and professionalism at the forefront, so don't abandon your level of politeness even when you're brief.

  1. Create a masterful signature

Lastly, a good email newsletter should have a clear signature at the end of it. Basically, you need to sign off the email newsletter with your name or position so that it's clear who the message has come from.

You're reiterating where this message is coming from so the information gets embedded in the minds of your readers. Having a good and clear signature is especially important for those of you who send very formal emails or even email newsletters.

With that said, some key elements that need to be present in your email signature definitely include your name; perhaps your position within your company; contact info like the number you can be reached at; your extension if you use that within the company; and then company address.

These are some of the basics and you can add more if it suits your style; maybe add a social media button? Up to you.

Hope you enjoy reading "The 5 Ultimate List Of Email Do’s" :)

One Fresh and Fun Ideas for your Newsletter

Interviews

Newsletters can also be made appealing, informative, and interesting by writing the interview question answers of various personalities. These interviews can tell readers about products, their features, and good and bad about using these products. Moreover, writing about these interviews may let readers know about major players entering your company. You can also present the advice and expertise of other personalities in this newsletter.

Some companies prefer interviewing celebrities because they select them as product ambassadors. Writing about these interviews may also prove beneficial for the employees because they may be able to read the instructions and expertise of seniors in the industry. There are many companies who invite thought leaders for interviewing so that their thoughts may provoke the management as well as employees. There are different ways of writing these interviews. You can write in the form of questions asked and their answers. You can also write in the form of the paragraph about the thoughts of these personalities about the business.

Here Is The One Auto Responder Tip That Would Turn Every Article You Send Out Into A Cart Item

Reignite canceled orders

Autoresponders flourish in performing impossible tasks. And one such mission is to collect valuable data on consumer psychology. When a client rescinds on completing a cart order, it notes the reason behind the decision.

The accurate assessments and data analysis provide concrete solutions to your online marketing efforts. Canceled orders are pretty standard in an online purchase process. And many online stores, including B2B outlets, routinely suffer this fate.

You could tailor your auto-response emails to buyers who on some occasions terminated their purchases. Armed with the reasons for their actions, autoresponders can address such issues, promptly the hitherto hesitant purchasers to finalize their orders.

With such potential, auto response briefs could be structured to ensure that the potential buyers complete the order process. The details consequently lead to a reduction in the likelihood of future abandoned carts. In the end, they increase the conversation rate of likers to ultimate buyers completing the orders, significantly.

By casually reviewing the benefits auto response emails provide, you will note that it could determine the survival of your online outlet. You can program it to churn out positive comments about your business efforts, faithfully.

At the end, when your site reaps the advantages of having a broad client base, an enthusiastic team and well as increased orders.

One Tip For Designing Effective HTML Emails

Use buttons with an attractive design

An action button works super well if your email newsletter utilizes the call-to-action approach. If you're trying to direct the attention of your readers' towards taking an action, use a button design that is easy to spot. The button works to attract your readers into clicking on it and get redirected to your webpage. You could also get very specific about what this button does, such as redirecting to a download or sales page of a product or service you're selling.

Make your button easy to spot and appealing, but do not get too crafty with complicated designs. The sleek and straightforward design works best to capture attention without taking away the essence of the message contained in your newsletter.

While the call-to-action should be placed at the top of your email, an action button is ideally placed at the end. Not necessarily the bottom, but it should be placed at the end of any narration you're using to create the newsletter story.

One Automated Email You Should Be Sending Today

Event Follow-Up

Never consider an event over as soon as its date passes by. The idea here is to use this event as a reason to communicate with your customers. You can ask the customer’s to share their experience of the event. It just extends communication and encourages the customers to stay updated.

Remember to add a Thanksgiving message, to begin with. Your customers took some time to participate in the event. They purchased some products and trusted your brand. You can’t take it for granted. After Thanksgiving, as your customers about their experience, expectations for the next year, and the review on the products they bought.

You can also encourage the customers to reply with their recommendations to make this event even better.

It all started with bringing back the forgotten customers by organizing the event. But it must never end there. It must continue by keeping the customers interested for months after months.