\ Meet The Anti-Spam Laws From Around The World

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Meet The Anti-Spam Laws From Around The World

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Are you violating the anti-spam laws in your email marketing campaigns? The last thing you want is to find yourself on the wrong side of law out of pure ignorance. They say that ignorance has no defense. As such, it is up to you to make sure that you are as knowledgeable as possible when it comes to the anti-spam laws that govern email marketing in different parts of the world.

Besides ensuring compliance and avoiding legal problems, observing anti-spam laws significantly boosts the success of your email marketing – because you do not end up being a bore to your subscribers.

Several different laws have been put in place to guide the use commercial of email marketing. In the United States of America, you get the CAN-SPAM act. If you wish to ensure compliance in Canada, you are guided by CASL Laws. On the other hand, email marketers in the United Kingdom are governed by a set of laws referred to as the PECR (Privacy and Electronics Communications Regulations of 2003). All these regulations provide the conditions that must be met by the email marketers.

Instead of giving separate and detailed information on the anti-spam laws of different countries, this article highlights things that email marketers should follow to ensure compliance with all the global anti-spam laws. They include:

Don’t email your list without permission

The majority of anti-spam laws require that people permit you to send them emails – either implied or express consent. Implied consent is when you have an existing business relationship with the individual. It could be a current customer, those who donate to your charity, or people who are active members of your online community, club or website.

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On the other hand, express permission is said to exist when someone has explicitly allowed you to send them email campaigns. In many instances, such individuals complete a subscribe form available on your website or provide their details via the in-store newsletter subscribe form.

The header information must not be misleading

Header information is the extra details sent together with your email campaign such as the subject line, reply to address and name. Anti-spam laws dictate that you avoid the use of incorrect information in such fields with the motive of tricking people into reading your emails. Use the correct name, so the reader knows exactly who the email is from. The subject line should be an accurate reflection of the content of the email campaign. By all means, do not mislead your subscribers.

A way out of subscription

You will be violating the anti-spam laws if you fail to avail a way of opting out of the subscription. Subscribers should not be made to feel like they must remain in your list even when they want to opt out. An opt-out button should be conspicuously placed on your email template. This option should be easy for an ordinary person to locate and utilize. Further, email marketers must honor opt-out requests as soon as possible. For instance, CAN-SPAM laws stipulate that an email marketer should remove a subscriber from his/her list within ten days of receiving the application.

Address

In many countries, laws governing email marketing require that marketers include a valid postal address for their businesses in all the email campaigns they send out. It could be a postbox address or street address and other applicable types of addresses.

The above are just some of the standard anti-spam laws available. Familiarize yourself with the email marketing laws of the countries you wish to send out your email campaigns to ensure full compliance.

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