5 Killer Sales Follow-up Emails To Boost Customer Loyalty

HOME / AutoResponder Resources / 5 Killer Sales Follow-up Emails To Boost Customer Loyalty

Welcome guest. Table of Contents

Have a nice day!

  1. Send a Thank You email after a purchase has been made

The very first step and the most common follow-up email has got to be the Thank You email. A Thank You confirmation is very useful and can serve many business purposes. First off, it personalises the relationship between your business and the customer. Second, a Thank You email can also serve as a confirmation of purchase, but more cordial.

There is quite a bit you can put into your Thank You emails, such as payment confirmation, shipping details (and tracking details if applicable), as well as contact to Customer Service. The last one is super important to include in a Thank You email because you want your customer to have easy access to contacting you should they have questions or issues regarding the purchase.

You can also further personalise your Thank You emails by using the customer’s name when addressing them at the beginning of the email.

As Retainful highlights, the act of sending a thank you email goes beyond a mere transaction; it demonstrates your genuine care for your customers. This thoughtful gesture can significantly enhance customer engagement with your brand and may even result in positive reviews or word-of-mouth referrals. Incorporating checkout thank you emails effectively into your email marketing campaign can yield increased engagement and, as a result, contribute to a boost in sales.

  1. Send out customer survey emails occasionally

In order to keep in touch with your customers even after a purchase has been made, you need to occasionally send them out emails that can serve a reminder of the existence of your brand. But you don’t want to send them only promotional emails as even these can have the potential to be considered very overwhelming.

If you want to balance out good marketing and good relationship maintenance, you can do so by sending out emails that ask your customers’ feedback. There are different types of feedback emails, but the most common ones typically deal with asking your customers about products review (ones they have purchased) and customer support review (if they have had a customer support help recently).

By sending out survey emails like mentioned above, not only can you maintain relations with your customers, but you can also gain useful insights into the customer’s opinions.

  1. Send recommended product emails based on their previous purchases

If you have an online webstore, you will surely have your customers' purchase history. With sophisticated autoresponder software, you can send out emails with new product recommendations that are intended to appeal to your customers. The product recommended in the emails could really be based on your customers' last purchase, or based on the overall them of their purchases so far.

Customers are more likely to buy from this kind of emails if they see a product that is either similar to the one(s) they have bought or if it seems like a good complement to what they already have. So, if you want to increase sales and conversion, this is a wonderful extra effort to spend your focus on.

Adoric emphasizes that when you suggest products similar to what a customer has previously bought, you have a higher chance of capturing their interest and motivating them to make a purchase. This is because the customer is already acquainted with and interested in the product category, making them more inclined to consider purchasing a similar item. An Invesp study further supports this, revealing that a significant 75% of customers are more likely to make purchases when influenced by personalized recommendations.

Aside from usual promotional emails, try to send out this kind of email at minimum once a month so as not to be overwhelming to your customers.

  1. Send an email containing a discount code or voucher

Do you like it when you get vouchers or discount codes? Your customers like them, too. You can show your appreciation by sending such a surprise email to your customers every once in a while. But to maximise your own profit and earnings, you can set a parameter in which voucher code emails are sent to those who have met certain requirements in your algorithm.

BigCommerce underscores the significance of discounts and coupons in your business strategy. These incentives can be instrumental in drawing in new customers, fostering loyalty, and driving sales. Additionally, they have the power to generate a sense of urgency and scarcity, compelling customers to make swift purchasing decisions and potentially buy more. Furthermore, discounts and coupons serve as effective tools for purposes such as clearing surplus inventory, introducing new products, or rewarding customer referrals.

For instance, you can send a voucher code or discount code email to a customer who has made a purchase on your webstore more than twice. Or, you can also send such an email when your customer has made multiple purchases amounting to $500. Basically, you can get creative with your own incentives.

Consider this step as a covert VIP or loyalty programme which can be accessed by everyone. As for the information for the specific parameters, you are free to include the information on your web or not.

  1. Send email invitations to a free webinar

With the advancement of the Internet, it has now become super easy to conduct webinars. Webinars are a wonderful way you can build deeper relations with your customers. It is, after all, a place (or environment) in which you get to interact almost one-on-one with your loyal customers. So, you would do well to invite your loyal customers to webinars which you conduct yourself.

If you are trying to appeal to new customers (who probably haven’t even paid for any product or service you are offering), you can invite them free webinars instead. Webinars should always contain helpful and informative topics and if they are free and easy to access, you can easily turn new potential customers into loyal supporters.

You should always limit your free webinars; a good number is not more than 50 participants per session. Not only is it easier to handle that way, but you can get even more personal as well.

Hope you enjoy reading "5 Killer Sales Follow-up Emails To Boost Customer Loyalty" :)