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Improved Main Content - 5 Mobile Marketing Tips To Increase Sales
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Always have a mobile version of your website
A website is your home base. It is where all of the most comprehensive pieces of information are located. But don’t forget that nowadays mobile is taking over as more users are active on mobile than on desktop. It’s only natural, though, what with mobile being..erhm… mobile. That means mobile users are accessing the Internet even as they are travelling.
With that said, you can't deny the importance of having your website fully compatible with mobile devices. When your website is always readily accessible via mobile, you can have higher traffic as well as increased sales conversion. Don't ever underestimate the power of mobile and how important it is for your brand to have a mobile-compatible version of its website as neglecting this part can lose you a lot of potential revenue. Many website builders offer easy tweaks for mobile versions, so it’s not like you have to break a sweat for this.
Based on the 2022 report from OuterBox, a substantial 79% of individuals who use smartphones have engaged in online shopping through their mobile devices within the past six months. Furthermore, it is estimated that during the 2022 holiday season, over 50% of all eCommerce transactions were completed using smartphones. These statistics underscore the importance of having a mobile-friendly version of your website.
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Make sure your mobile version works
On top of having a mobile version of your website, you need to also make sure that it works. You don’t want a mobile version of your website that shows many glitches and can make customers have a frustrating time navigating around as this will lose you potential buyers. What’s worse is when you receive a lot of bad reviews because of this.
Mobile can indeed be a bit more complex what with consumers having different mobile operating systems. So, if you have a team of website developers, it becomes their job to ensure that the mobile version of your website is optimised for different mobile operating systems.
If you have an app for your brand, the same rules also apply and you need to be even stricter with how well your app works. An app for your brand will be like some kind of centre for your mobile users and they will be very unforgiving when your app keeps having glitches, bugs, and crashes.
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Mobile access to account registration and/or activation
Since more than 80% of users are on mobile instead of on desktop, you bet mobile should take priority when it comes to easy access to account logins. But far more importantly, you need to also optimise the experience of being able to make an account on mobile, as well as the registration. Enabling this will gain you significantly more numbers of subscribers or supporters on your website.
Plus, think about it, account registrations typically require newly registered users to activate their account by clicking a link that’s provided via email. More than 88% of users open their emails on mobile. So, a seamless registration and activation process becomes very important to mobile users.
Although you should make sure that the mobile version of your website works, don’t forget that mobile browsers usually can also request for a desktop version to be viewed on mobile. Make sure you enable this option as well.
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Put video contents that are optimised for mobile
Did you know that YouTube has about half of its users access the web via mobile? Most of them even use the official YouTube app. What this should tell you is that people like watching videos on their smartphones. This is especially true if the users are iPhone users because that device has got some of the best video experiences on mobile.
With that said, you can also freely put up video contents that are optimised for mobile users. Remember that many mobile users probably don’t always have access to fast wi-fi connections, so your video quality needs to be at the best rate with the lowest bandwidth usage. One of the best ways to incorporate videos on your website is by putting up embedded links on your website from videos you have uploaded to your own YouTube channel. Of course, you can link other videos as well as long as they are relevant to your business.
As stated by The Social Shepherd, data indicates that approximately 90% of consumers prefer to watch video content on their mobile devices. This preference is likely attributed to the convenience of being able to access and consume content quickly on our phones. Recognizing that a significant number of individuals are viewing videos on smaller screens, it becomes essential to ensure that your videos are optimized accordingly.
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Stores on social media platforms
A dedicated website is basically all about you as a brand. Let’s be honest, visiting only your website can get a little boring. Nowadays, people like browsing for stuff on social media. Social media platforms make it easy for users to find products or services they are interested in and then share their findings with their friends or followers.
With that said, it is important for you to be able to display your products on social media platforms and allow users to directly make a purchase from your social media profile. Even though you can link them back to your website, this action has a much lower conversion rate. It is because people want fast, easy, and instant. So, on social media platforms like Instagram and Facebook where you can set up your own stores, make the best use out of them for what they are offering now!
Retail Touch Points reports that a significant 76% of consumers have made purchases based on products they encountered in a brand's social media posts. Of this percentage, 11% made immediate purchases, 44% made online purchases at a later time, and 21% made purchases in physical stores at a later point. Furthermore, another effective strategy to consider is social media live sales, as it enables you to interact with your clients while presenting and selling your products or services.