5 Christmas Digital Marketing Strategy Tips

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  1. Prepare Christmas-related contents for a whole month

Since we are gearing up towards Christmas, it can get super busy and a lot of things may get out of hand. After all, Christmas is one of the busiest times of the year in terms of retail and shopping. The same goes for digital shopping. Brands throw in special discounts and even special Christmas edition items just for this holiday of gift-giving.

With that said, the first step in your Christmas strategy is to prepare all contents beforehand. Go back to the drawing board and come up with a plethora of Christmas campaign ideas that are beneficial for Christmas time. Then, get everything organised and scheduled neatly. You can use autoresponder software for newsletter campaigns and use social media manager apps for scheduling automatically all your social media posts.

When Christmas shopping frenzy begins, you can take care of the bigger things like sales and customer service.

  1. Optimise all contents for mobile viewing

With people all around the world being busy preparing for Christmas—which can mean preparing for all the parties, travels, holidays, and year-end reports—mobile will take precedence rather than desktop. Everybody will be browsing through their smartphones for all kinds of deals during this time. Whatever your line of business may be, you should also optimise your website and services for mobile.

The most important aspect of all is the shopping, checking out, and payment. This is especially true for those of you who have a webstore of your own. Whatever products or services you have to offer, make sure all purchase processes and flows are in place for mobile users as well. If you have a dedicated mobile app for all shopping needs, make sure easy access and easy payment can be done in the app. And with discipline, get rid of all of those bugs that can lose you customers and get you bad reviews instead.

  1. Throw in dedicated Christmas promotions

Since Christmas is often a time of shopping frenzy anyway, you will gain more by throwing in discounts. Who doesn’t love discounts on Christmas? We tend to have a lot of obligations with gift-giving, after all. One way to ramp up more revenue during this holiday season is to offer discounted prices for bundled items. So, instead of letting your customers buy only a single product, you can let them buy a lot of products in one go.

As per a study reported by Wise Stamp, the Christmas season is a time when everyone is exchanging gifts. To embrace the spirit of generosity, consider joining in. Explore creative ways to promote your products, especially those tailored for the holiday season. Delight your customers with special coupons or discounts, or devise innovative strategies to showcase your products.

Make your promotions even more attractive by showcasing your bundled items in a decorative gift box, too. These Christmas-only promotions are what people are looking for during this time. You need to get creative with the product arrangement so that your offerings can be a complete gift set on their own.

If you want, you can also even come up with limited edition products that are only available during Christmas.

  1. Send out Christmas tutorials or gifting ideas

During this season, you can also get very creative with your newsletters. The email campaigns don’t need to always have to be about marketing—after all, everyone else is already doing just that. If you want to maintain even better relations with your customers, be helpful. During this gift-giving season, you can send out tutorial emails that can enrich the lives of your customers. You can also come up with gifting ideas or even a DIY tutorial. Of course, this can only be done as long as the contents are relevant to your business.

As stated in the article featured on Great Content, During Christmas season, email campaigns offer an effective means of connecting with customers and enhancing sales. They have the capacity to address subscribers' concerns, foster a personalized connection between customers and the company, and employ compelling subject lines to engage the audience.

If your line of business isn’t suitable for such contents, you can still do something similar by providing a blog post that caters to the health of your customers—that’s just one example. People like informational contents that can give them tips and tricks to maintain health and sanity during the busy Christmas season. Isn’t that the truth?

  1. Decorate your website and email newsletters Christmas style

Last but not least, have fun! Redecorate your entire look with a Christmas theme. Whether it is your main homepage, your mobile version or your dedicated smartphone apps. Redecorating your website and apps also show to your customers that you are a brand that is active with what's currently going on in the world. Believe it or not, just seasonal decorations can lend a lot to your brand credibility. Your customers can receive this subliminal message that you are also prepared for Christmas, so, whenever they have any questions or issues, they believe your customer care will be there to cater to them. This can make your customers more willing to make a purchase from you.

According to a study published by The Drum, you can infuse a Christmas theme into your website by making subtle adjustments such as tweaking the site's color palette, incorporating Christmas decorations into your logo, and adapting product images and descriptions to align with the festive season's ambiance. Enhancing your website with these holiday-inspired elements can tip the scales in your favor when prospective customers are ready to shop.

Since Christmas is a recurring theme throughout the world, you’ll do well to have a Christmas template ready for tweaks when the next Christmas is just around the corner.

Hope you enjoy reading "5 Christmas Digital Marketing Strategy Tips" :)