5 Video Marketing Tips To Skyrocket Your Traffic And Conversions

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  1. Create quality contents that are engaging

Even though you may get tired of hearing this, when creating contents quality still matters, like a lot. No matter what smart tactics you employ in your video making, if there is no quality and the contents are not relevant to your audience, sooner than later your empire will falter, too.

Based on research showcased by Optin Monster, there is a notable focus on creating video content that is refined, visually captivating, and delivered with a high level of professionalism. It's crucial to acknowledge that in the absence of quality and relevance to your audience, the sustainability of your enterprise will be compromised. Therefore, to establish and sustain a enduring presence in your chosen domain, it is imperative to make quality content production a top priority from the very beginning.

In order to ensure that you stay a long time within the field of your interest, quality contents need to be created from the beginning. Contents that have a real and strong purpose can still be visited and shared for many years to come, you know? People will refer back to the video content again and again.

If you want, you can even create an updated version of your old content and both of them can work together to promote each other. This last one is a strategy that has been proven successful by long-standing YouTube channels.

  1. Use metadata and metrics to rank higher on Google search results

On top of content quality, when you have your amazing content ready, it is time to research for hashtags and keywords that work within the industry or field you are making a video content for. This stage may take a bit more of work, but it will be worth it in the end because metrics and metadata really matter in Google search engine rankings.

When it comes to YouTube, certain keywords need to be included in your video description. Here you can also put even more hashtags for even greater visibility. But that’s not all, very important keywords can and should also be put in your video title. In fact, strategically including essential keywords in your video title is an even more effective tactic for boosting the video’s ‘clickability’. You can also put up words/sentences that refer to or enhance the title in the video’s thumbnail.

  1. Design attractive thumbnails—preferably with the image of a person

Now, before someone even clicks on your video and proceed to enjoy your amazing-quality video content, you can’t deny that it’s the thumbnail that everybody sees first. With that said, creating a thumbnail that is super inviting becomes an essential part of your video content marketing, too.

According to research findings shared by We Are Grow, a thumbnail is a compact, clickable image that viewers encounter prior to choosing to view your video. It acts as a visual portrayal of your video's content. Crafting an appealing thumbnail involves producing an image that seizes the viewer's attention and piques their curiosity, ultimately motivating them to click and engage with your video.

Back in the day, YouTube only allowed video thumbnails from a screenshot within the video itself. But nowadays, you can already have a dedicated thumbnail pasted for your video, so use that well. The kinds of thumbnail that are inviting are usually those that have a variety of bold and bright colours. You need to use a balanced combination of both gradations to create a pleasant-looking thumbnail.

Using a real person as a hero-image for the thumbnail also works really well as doing so sends a message that something important and engaging is going to be presented in this video content.

  1. Create titles that are inviting, but don’t clickbait!

Aside from putting certain essential keywords in your video title, the title itself needs to have some weight to it. You can’t simply put random keywords together as a title if they don’t make sense, right? As the name implies, your video title still needs to have essence to it and gives your audience a chance to try to figure out what’s going to be talked about in the video.

According to research findings featured in Search Engine Watch, it is recommended that when creating video titles, you should construct titles designed to capture the viewer's interest and prompt them to click and view the video. An inviting title should be captivating, easily understandable, and directly related to the video's content. It should engage the audience by indicating that the video offers valuable information, entertainment, or solutions.

If your video is a tutorial video, then you need to state that very clearly: what kind of video tutorial this is and why it is awesome or different from the other similar video contents. Video titles that are interesting and DO actually deliver will have very many views because many people will like, comment, and share the video. On the other hand, if you create a clickbait with the title, you will surely receive more dislikes than likes which will destroy your video’s chance of being featured and promoted by Google.

  1. Be different, but stay within the norm

Since there are so many video content creators on the planet, you bet it will be really difficult to be absolutely unique with—and in—just yourself. On the one hand, you want to stand out and be different from other video content creators that dwell in the same industry as you. But on the other hand, if you try too hard to be different and use very unique ideas, as well as hashtags, keywords, and metrics… you run the risk of being absolutely invisible.

That's why it's important to find that balance where you can create a video content that's unique and useful, but at the same time, you need to still get the help of popular hashtags so that you can easily be found. The keyword here is for you to be unique, fresh, and different, but still remain within the norm.

Hope you enjoy reading "5 Video Marketing Tips To Skyrocket Your Traffic And Conversions" :)