5 Social Media Mistakes To Avoid

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  1. Not taking the time to study your audience

Social media is a great place to connect with all kinds of people, but with that said, it is simply because there are so many people there that they can’t all be the same. Even when you have a great business idea which you want to take to the social media, if you never take the time to study your audience, your social media marketing ideas may not as effective.

According to research findings highlighted in WordStream's study, a lack of deep understanding about your audience can result in the creation of content that lacks relevance or fails to captivate their interest. Consequently, this can result in low levels of engagement, loss of followers, or a diminished interest in your brand or message.

It is important to know what kinds of people will be attracted to your brand, product or service. Things like age groups, countries, lifestyles—this kind of demographic matters a lot. Demographic can help you make the most effective social media strategies that can appeal to the type of audience you have.

So, do some market research first before you even begin strategizing for your social media account brand if you want to ensure success.

  1. Being too formal or too casual with your tone

Although it may appear like social media is teeming with young people who have a penchant for meme language, you need to also understand that not all millennials speak the same language. If you’re being too casual, there’s a risk you may appear cringe-worthy, or worse, unprofessional. But on the other hand, if you are being too formal, you also run the risk of appearing boring.

According to a study published by Keap, effective communication is the primary objective of social media. Achieving this requires finding the appropriate balance in your tone, which enables you to establish a connection with your audience, deliver your message with clarity, and engage effectively. The mistake of being excessively formal or overly casual can impede this communication process, leading to a disconnect between your brand and your followers.

Language usage in social media can indeed be a very scary landmine. The first key to understanding what kind of language you should be using is to know yourself as a brand first. Your brand needs to have a personality. Then, the next step is to merge that personality with the average or collective personality of your target audience.

If you can mesh them together and they blend well, you will be sure to have a high level of engagement on your social media platforms.

  1. Not maximising the proper use of hashtags

If you want good exposure, don’t abandon the handy use of hashtags. They are there for a reason after all. On social media, hashtags can greatly improve your account’s posts for when users are looking for those particular hashtags. But just because that’s how the algorithm works, it does not mean you can use just any popular hashtags.

The key to using hashtags on social media is to use ones that are relevant to your brand or line of business. That way, people who are looking for products or services similar to what you are offering can easily find or stumble upon you as well. This then can more easily turn into sales conversion as well.

Remember to utilise several hashtags that can boost your social media presence. On Instagram, the maximum number of hashtags you can use is 30, but try to go for somewhere between 10-15 maximum.

  1. Lack of engagement in the comments section

If you are doing social media for business, then do exactly that: be social. When you have garnered quite a few followers, you are bound to have some followers comment on your posts. This is a very good thing and exactly what you want because more comments mean more engagement. It is always good for posts to have a high level of engagement because the Instagram algorithm will then consider your posts to be of high value. Subsequently, posts that have more comments and likes will get promoted more by Instagram itself.

As per the research findings shared in the Strike Social study, neglecting to interact with comments on your posts results in missed chances to establish meaningful connections with your audience. Social media serves as a bi-directional communication platform, and the comments section represents the space where your followers can voice their opinions, pose inquiries, and offer feedback.

So, when you see a user leaving a comment on your posts, try your best to engage with them. Either by saying greetings or just giving a nod to what they have commented. If you have the time, you can even ask questions, too. Just make sure that your replies are relevant and appear sincere, okay?

  1. Paying for failure through buying followers

Do you know those accounts that may occasionally appear on new pages that have only a bunch of followers, that are inviting you to buy followers? As if having a large number of followers is everything there is to the success of a social media business. In fact, paying for bought followers may just lead you straight to failure. This is because your inorganic followers are not going to engage with your posts the way organic followers aka real people are going to do.

When you have a large number of followers but your posts do not get many likes and comments, the Instagram algorithm will immediately consider your posts to be of low value. Subsequently, your posts will very hardly ever get promoted. So, don’t buy yourself this kind of horrible situation. It is better to grow your followers through real and quality efforts.

Hope you enjoy reading "5 Social Media Mistakes To Avoid" :)