5 Tips To Save Time In Social Media Marketing

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  1. Create and organise your contents beforehand

With the Internet being so fluid, social media management is some kind of work that can get overwhelming. Well, that would be the case if you didn't know how to master scheduling and content management. There are tips and tricks you can employ in order to diminish the time you spend on monitoring and engaging in all your social media activities. The truth is, they are really quite straightforward, although they do require discipline.

The first thing you need to do is actually create many contents before you even start posting, ever. Since it is no personal account, rather a professional account for business, it would be better for you to come up with plans on the kinds of content you will be sharing from this point onwards. Of course, you don't need to create a plan for some 500 posts in one go. The point is, have clear planning and manage your frequency of posting.

  1. Use automation apps and tools to hasten scheduled postings

Now that you are already clear on your plans and know when to post, it is time to use handy social media management apps that can help you automate a lot of your social media activities. This should come under the planning stage. When you have several contents ready for posting, you can schedule them into the social media management apps—like Hootsuite and Tailwind—so that the apps can post on your behalf on the scheduled dates and hours of posting.

Based on insights from Sage Frog's research, these tools and software applications are specifically designed to streamline and automate various aspects of social media management. They offer features that facilitate the efficient scheduling of posts, effective content management, and improved engagement with your audience. Now that you have a well-defined strategy and posting schedule, it's opportune to leverage social media management apps to automate many of your social media tasks.

If you have more than 100 followers on Instagram, the app itself can tell you what's the optimal time for posting that can garner you a lot of exposure. So, this kind of handy feature will save you a lot of headaches trying to figure out when is the best time for posting. Use these features well and you're good to build your organic following.

  1. Integrate everything with mobile

Needing to always open your laptop or sit in front of your PC just to handle social media is not an easy thing. It can be time-consuming and very ineffective, time-wise. So, once all of your plans are in place, don’t forget to integrate all your social media apps—including the management apps—with mobile. It would be an even better idea if you could store your contents and plans on the cloud as well, for easy access when you need to use them whilst travelling.

According to research highlighted on Medium, numerous social media platforms provide mobile applications equipped with functionalities that permit users to schedule posts, interact with comments, monitor analytics, and oversee advertising campaigns right from their mobile devices. These applications offer adaptability and ease of access, empowering individuals to uphold a dynamic social media presence without the necessity of being tethered to a desktop computer.

Another great thing about integrating your social media with mobile is that you get notifications on the screen of your smartphone. This can make you more quickly and easily reply or like the comments that come your post’s way. When you like or reply to a comment rather quickly, this can have the added benefit of increasing your engagement rate.

  1. Analyse and make minor tweaks daily

To save some time, ironically you need to also monitor your social media activities daily. But these small daily activities will save you even more time than if you have to wait until you can sit and monitor everything at a later time. When you spend a few minutes a day to just analyse your social media activity on that day, you can make quick changes that can make your social media strategy smoother and more seamless. Doing this kind of effort daily for just a few minutes can save you some troubles in the future.

Of course, this will be more easily done when you also utilise some social media management apps like Hootsuite or Tailwind. Still, nowadays many big social media platforms offer free analytics on the site, too. So, make sure you utilise everything you’ve got to maximise your posting hour, hashtag use, and overall engagement.

  1. Post only once a day maximum

Now, if you are already a brand that has some amazing social media presence, you probably already have that high level of engagement which you needed to work so hard for at the beginning. Now that your page is popular, you can reduce the frequency of your posting. Usually, once a day is enough for really large brands. When you do, everything becomes more manageable as well, because you know that most of the engagements will be coming from your post on that day.

As indicated in the research findings shared by Social Media Today, adhering to a once-a-day posting schedule is instrumental in upholding a consistent social media presence. This practice establishes clear expectations for your audience regarding the timing of your content updates, ultimately fostering improved engagement and the retention of your followers. If your brand has already cultivated a strong social media presence, you likely enjoy the high level of engagement that you worked diligently to attain during your initial efforts.

Still, don’t be forsaking old posts either. If you are a really popular page, even your posts from a few days back may still be receiving comments and likes. So, as best you can, cater to engagement on those posts, too. And don’t forget to still monitor your social media activities on the daily, too. This will become even more important to do as your account grows.

Hope you enjoy reading "5 Tips To Save Time In Social Media Marketing" :)