5 Types of Video to Add to Your Social Media Marketing

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  1. Video that showcases the behind-the-scenes of your production

In order to make your audience get closer to you, you need to ‘invite’ them into the behind-the-scenes of your creative processes. Plus, that kind of thing can be fun for you and your team, too! People usually like it when they feel closer or at least more personal with the brands that they are following. A behind-the-scenes video can help your audience gain a glimpse into who and who you are as a brand.

According to research published by MailChimp, these videos add a human touch to your brand by introducing the individuals who drive it forward. Whether it involves showcasing your team collaborating, spotlighting employees' personal stories, or revealing everyday operations, these videos place real faces at the forefront of your brand, creating a greater sense of relatability.

If you are posting on social media platforms, then it is best to keep the video(s) short—less than 1 minute. But if you have a YouTube account, you can more freely post longer videos. Then, what you can do is share a 30-60 seconds clip from that video as a ‘teaser’. This kind of strategy will help you gain engagement on your social media platforms as well as gain you more views on YouTube. It’s a win-win solution.

  1. Video that shows a tutorial to use your services

Maybe you are a product or service that not many people can readily understand. Or, your services or products require many steps to take until the consumer gets the hang of them. If this is the case with your brand or business, then a tutorial video is the perfect type of video for your social media platforms. Especially because nowadays a lot of young social media users really like fast-forwarded tutorial videos. It’s some kind of relaxation for them.

According to research findings highlighted by the Content Marketing Institute, tutorial videos serve as informative content that instructs viewers on the effective utilization of your products or services. These videos illustrate the features, advantages, and practical applications of your business offerings. Notably, in today's landscape, many young social media users exhibit a preference for sped-up tutorial videos.

With that said, you need to create a tutorial video that’s easy to understand given the compact format of social media. Remember that you are not on YouTube where you can freely make a 15-minute long video. On social media platforms where people move from post to post really quickly, it’s better to stick to 1-minute videos for the highest level of efficacy, as well as engagement.

  1. Video that provides insightful information related to your business

On social media, all kinds of information can be easily shared. Millennials especially, like to scour for new information on social media. You know that’s how veganism came to a rise, right? Young people sharing information freely on Instagram; that’s exactly what happened. In that sense, it is also a good idea for your social media account as a brand to share general, or even specified, information related to your line of business.

Say your business is a brand that sells honey, then you can occasionally share insightful information about how your honey production is not harming the bees nor the planet. On another occasion, you could be sharing info on how to better preserve nature through buying honey only from responsible manufacturers.

You get the idea. Find similar ideas that work for your line of business. The point is to educate your audience about your field.

  1. Video that delivers CEO or staff messages

This is yet another way to get your audience closer to your brand. It’s a good idea to post video messages from you or your staff members. Perhaps it’s Christmas, perhaps it’s Halloween or Valentine, or perhaps there are other ongoing trends that you want to jump into. You can speak about anything; get your audience to know you and the team behind your brand.

In accordance with research findings presented by the Digital Marketing Institute, videos featuring messages from the CEO or staff members play a vital role in making the brand more relatable by introducing a human face and voice to the leadership team. This personal approach has the potential to cultivate a deeper emotional bond with the audience. Therefore, it is recommended to incorporate video messages from you or your team members into your content strategy.

If your brand or line of business involves people being highly professional in their field, you can also do some motivational videos that tell of how you as the owner or founder of the brand started your business. The staff that have been with you, even the new ones, they can also share their opinions or why they wanted to join your company. If your line of business has staff that meet the customers first-hand, you can also share videos that tell of their stories.

  1. Meme videos, occasionally

Hey, social media is for fun, even when it has something to do with business. So, not all of the videos have to be some high-quality, serious-business videos. Occasionally—and only if the style suits your brand personality and character—you can also share meme videos. Everybody loves a good meme, anyway. Well, as long as whatever you share is relevant to your line of business… even if only really very slightly!

But here’s the key to using memes for a brand: remember you are not a meme page, so keep the meme videos to a minimum! You don’t want to overshadow the importance of your value, vision and mission as a brand. So please don’t forget those just because posting meme videos is really fun. Plus, doing the latter may just make your audience confused in the end and they may be asking, ‘Are we on a meme account? What is it they do, again?’

Hope you enjoy reading "5 Types of Video to Add to Your Social Media Marketing" :)