5 Tips For Email Landing Pages That Convert

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Creating email content for brand promotion is a necessary step for email marketers. However, your emails must direct the audience to the landing pages for conversion. We have found the 5 tips for email landing pages that convert.

  1. First, acquaint yourself with your buyer persona

When thinking about your landing page, you need to understand that this special page is supposed to give you a higher rate of conversion.

With that being said, it is important to have a landing page design that is effective. However, what elements should you consider for a landing page design that actually converts? Well, that depends on your consumer base.

Do you know who your consumer base is? Are you marketing towards older generations? You need to make sure your fonts are bigger and bold, but simple. Does your main market consist of Gen Zs?

Then a catchy social media type of landing page would be more suitable. The design of your landing page should be attractive to your consumer base.

Therefore, resonance and relatability are key elements for your design. With that being said, study your consumer base and get acquainted with the style of social media or language they communicate with.

  1. Make your landing page an extension of your email newsletter

Your landing page should be a standalone page that converts your subscribers into active buyers. But in most cases, the majority of your consumers will know about your landing page through email newsletters.

Therefore, it is important that the designs for both your emails and landing page are seamless.

You tease or give a preview of your currently hot offer in your email newsletter, and there should be a call to action button or link that directs your reader to your landing page.

This landing page then needs to appear seamlessly with the newsletter.

The landing page needs to have the same fonts, colour schemes, and maybe even more images that have made an appearance in your email newsletter.

Uniformity (or seamlessness in this case) in both your email and landing page gives your subscribers assurance that they are on to the right offers.

  1. Balance your succinct text with an image or video

Your landing page is not the same as your blog or articles. A landing page that converts shouldn't have more than 500 words. If it's a blog or article, long-form writing would keep your readers on your site longer.

But on a landing page, you want things to run quickly as action is most needed for conversion. With that being said, make your landing page as succinct as possible.

Clear, concise, and to the point, but still informative enough with just the essential information. On top of that, you need to have a few images that invoke a certain vibe that's related to your information.

Videos can also work in this case. The use of images and videos has been proven to increase conversion as these mediums are processed by the brain some 60,000 times faster than text.

Images and videos are wonderful but they need to be relevant.

  1. Be brief with application forms

On your landing page, you want to have an application form. That application form can be for data gathering or participation in an event you are holding.

When entering information into the application form, the viewer’s name and email address are the two most important elements you want to keep.

After all, with their email address in your database, you can begin to send them more newsletters, right? Gathering this information via downloadable content that is provided for free is a great start.

But the key here is that you want your application form to be as simple as possible. Quick movements are the highlight of a landing page if conversion is your main goal.

Application forms that require too many details can be seen as cumbersome by a lot of people. Visitors to your landing page usually just want to get right to the interesting deal at hand.

  1. Include user/buyer feedback on your landing page

Whether you are selling a service or a product, surely you have people who have tried your offering. It is a good idea to have consumer or buyer feedback on your landing page.

This one is not always applied and it also really depends on your confidence in your products or services.

But those of you who always get positive feedback on the quality and service of your offering, don’t be hesitant to show testimonials from your fans!

Potential buyers will be able to see what others have to say about their experience with your business. This can help turn traffic into conversion even faster.

It is a good idea to have trusted reviews or feedback on your landing page. As now it has become easier to integrate reviews from real purchases, consider this method as it enhances consumer trust in your products or services.

Hope you enjoy reading "5 Tips For Email Landing Pages That Convert" :)

How Do You End An Email?

The end of an email usually has an inspiring effect and leaves an impression about the sender which further helps the recipient to build an opinion about the sender, the message and marketing objectives behind a particular email message.

For an email marketing professional, it is optional either to use a conventional sign off method or to use a modern electronic signature; however, their correctness and originality does matter. It is learned that a reasonably high amount of communication is sent and received through emails as compared to other marketing and communication channels.

A well started and well-ended email can achieve the purpose and aim of its content. Most of the business or marketing emails carry soft, humble and warm gestures therefore; the ending should also be soft, warm and overwhelming with a special feeling for the recipient to be taken care of.

While writing to the persons who are unknown to the sender; a formal ending with pleasure is recommended. There are many other ways to finish an email message; maybe by using an informal, light casual or an appreciating ending.

A long-range of vocabulary words are there to support all kinds of formal and informal endings; those words may be used on, as and when required basis. The ending remarks may include words and phrases like, “Regards”, “Sincere regards”, “Best Wishes”, “Looking forward”, “Thanking in anticipation”, “Yours Sincerely”, “Profound Regards”, etc.

For those people who are known to the sender or fall in the category of friends, an email may be concluded with casual remarks and friendly tone by using words and phrases like, “Good luck”, “See You”, “All the Best”, “Stay Blessed”, “Appreciated”, and “Cheers”, etc.

The ending remarks may constitute the words or phrases to the effect inviting a reply or response from the recipient(s), like, “Looking forward for your prompt reply”, “waiting for your kind response”, “pleasure interacting with you”, and “hope you will respond soon”, etc. An email message invariably should be concluded with complete signatory information of sender like name, company, location, contact details, etc.

1 Tip For An Efficient SMS Campaign

Style of Writing

Some people have a particular way in which they text you. Sometimes you might even be able to recognize whom the text is from before even reading their name. Well, your SMSes should do the same.

The SMSes that you send to the subscribers of your SMS service campaign, should have a unique style. They should stand out in front of your competitors. When a brand stands out people tend to notice and sales boom.

Style refers to the type of language used to address your subscribers. This involves the way you greet them, and explain your offer to them.

Where you use caps lock in your text is also important. Customers who regularly read your message shall soon understand your style. They shall soon figure out a way of reading just the crux of your SMS and not have any confusion or doubts at all. This saves the subscriber’s time as well.

You must also maintain your style of writing so that the reader knows exactly whom the text is from, before even reading your brand’s name.

One Landing Page Mistake That Can Kill Your Conversions

Landing page typography is not good

Typefaces and typography indicate the style and look of all the printed numbers, letters and characters. It helps in promoting the readability and must go with the personality of the audience. Thus, you should prevent any type of mismatches.

The style of every font is different. It is essential to make out how the chosen font affects the ease of reading and the readability of the landing page. The improper typography can cause the readers to form a negative impression about your site.

While dealing with the landing page typography, you have to leave some space between the lines and letters. When there is no space, the readers cannot read the content easily. The right typography helps you to have an increase in conversion rates. Thus, choose the best typography that pleases the end-user of your landing page.

1 E-commerce Email Marketing Message That Boost Sales

Review Request Email

Reviews rule product sales. What's the first thing you Google when you are thinking of buying a service or a product? Yes, the reviews. There are tons of YouTube channels and websites solely focused on providing reviews for the products; showing the importance of reviews on the buyer's mind. So, the best marketing strategy is to always ask for reviews as people often forget to review an item by themselves. Send them emails asking for reviews soon after they make a purchase. If items in your site have enough reviews, people are likely to buy them.

Asking for reviews can be troublesome as people don't like putting their time into something that is not crucial for them. You should offer them an incentive that doesn't really hurt the profit of the promotion. Ask other people to send emails for you as the word of someone over the company always holds more weight.

1 Tip For Writing Email Marketing Copy That Converts

To avoid confusion, write in simple language

The subject line should mention the intention of what has been told. It has generally been observed that simple language is easy for most people to understand.

We can even cover the non-native speakers to understand our point. While complex language can look more professional and impressive, it also can be interpreted in many forms whereas simple language can be interpreted in the form we want them to be interpreted. Because sometimes, misunderstandings can cause serious issues and result in ina loss. You are not writing a business excerpt or a scientific article. You are writing to the common public so use everyday language.

It is a proven fact the massive brands have gained success after using this technique. It is a simple and down-to-earth approach. It impresses more people than we would expect it to.