5 Email Marketing Tips For Remote Teams

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People have gone remote after the surge of COVID-19 pandemics. Working from home has become easier for some people. However, marketing teams need interaction to share their ideas. We have listed 5 email marketing tips for remote teams.

  1. Set up secure and seamless communication

Before the pandemic was even a thing, workers from various industries had been working remotely. This was especially the case for freelancers and creative workers.

However, after the pandemic hit, working remotely has become a more common situation. Working with a remote team is great because you have all the freedom of working and moving at your own pace.

Introverts are probably the happiest about this thing. Be that as it may, remote or not, communication is key in any work setting.

Since everybody is located in different places and you don't get to face each other, online communication is your key to success.

Set up dedicated conference tools like ZOOM and have your own group chats so that only members of your team can get updates on your work.

Secure networking using a VPN is also recommended to maintain a higher level of security.

  1. Hire key personnel for the right positions

When working as a member of a remote marketing team, efficiency is the key to your success. Now that things are changing, costs may rise up, but on top of that, the workflow can often get disrupted.

In today's internet era, nobody needs to deal with that kind of negativity. You have goals to achieve and you want your targets to be met. Then, the key to maximising the capabilities of your team is to hire key personnel for specific positions.

You can't let just one person do all the work that is beyond their skill sets. With that being said, get clear about key positions that your remote team needs.

There must be members of the financial sector, then the creative sector, and then the marketing strategists. And who's in charge of everybody and who's in charge of smaller divisions?

Get clear about everybody's role on the team.

  1. Check everybody’s progress daily

Working with a remote team means you don't get to meet up and chit-chat as easily as office workers could. With that being said, it is natural to feel a little bit of a sense of distance.

Sometimes, distance means less communication and could potentially mean fewer check-ups on your team's progress. Bear in mind that although your team is a remote group, you still need to check everyone's progress on a daily basis.

If anything, it is even more important to do so with a remote group to ensure a smooth workflow.

That said, make sure that you have somebody who gathers everyone around by the end of working hours just to check on everyone's daily progress on that day. Keeping tabs like this can help eliminate problems head-on.

Anybody who is struggling and needs help can also more easily communicate their concerns to get a resolution.

  1. Set reasonable goals and deadline

Now that you are working in a team of remote workers, the whole environment is not the same as office work where you can simply meet face to face and get immediate feedback.

Even though you have set up a seamless communication system, people are still bound to their own geographical areas and no number of online meetings can replace the immediacy of real-life interactions.

With that being said, if you want your remote teams to work efficiently with respect to predetermined goals and deadlines, make them reasonable.

Make your goals and deadlines something exciting so they motivate your team instead of stressing them out.

At the same time, the goals and deadlines must be communicated clearly and thoroughly so everybody on the team has the same idea of what’s going on. After all, this is precisely the reason you have set up seamless communication, right?

  1. Define office hours and respect privacy

The whole pandemic situation forced a ton of people to do a lot of their work at home. Yeah sure, at a glance, some people might have found this a pleasant change.

But the problem with having your professional life at home is that sometimes there are those who do not appreciate other people’s private times.

We have heard plenty of stories of bosses and group leaders still contacting employees well after office hours are ended. Suddenly, working from home means working around the clock.

And people are stressed out because their private times are now hijacked by office duties. If you want your remote teams to work efficiently and happily, which is very important for better productivity and output, define your office hours.

It is good practice to have clear definitions of when employees can be contacted for work-related matters and when they are entitled to their private lives.

Hope you enjoy reading "5 Email Marketing Tips For Remote Teams" :)

What Is The Ideal Length Of A Subject Line?

Academically or technically there is no hard and fast rule to determine the length of the subject line in an email message, however, as a general guideline few factors are being discussed in subsequent lines; which may help to ascertain the length of the subject line of an email message.

The first and foremost thing to consider the length of the subject is its compatibility with the devices being used by the recipients.

Based on recent studies, the statistics show that opening and reading the emails on handheld and mobile devices (instead of personal computers) have been immensely increased, therefore, the length of the email subject line can be kept to the number of characters supported by the recipients’ devices.

Consideration of type(s) of browser being used at the sender as well as receiving end; is also an important factor to determine the advisable length of the subject line. Various browsers and email service providers provide different numbers of characters for the subject lines.

The permitted character length for various devices and browsers display varies from 27 characters (an Android phone’s portrait view) to 75 characters (easily seeable on Outlook 2010 compact view); with a little variation. The information about user’s devices can easily be obtained through a Campaign Monitor Account in the section of “Campaign Reports” under the “Email Client Usage” tab.

This information can be helpful in ascertaining and optimizing the most appropriate character length of an email message’s subject line. In case of uncertain information about the users’ devices, an ideal length may be between 40 and 70 characters which will universally suit to all devices; however, for precision-based marketing campaigns, it is important to know the actual figures.

Exceeding the maximum character length in the subject line can have an adverse effect on the overall performance of an email because if characters are more than the viewable space; it might be a broken email experience.

1 Tip For An Efficient SMS Campaign

Latest Updates

Customers should be updated regarding your brand when significant events take place. However, since your subscribers must be kept in high regard, they should be the first of the customers to receive this information update.

If you have recently opened up an outlet at another locality, you would want to tell your subscribers regarding this. This is because you expect sales to grow after opening a new outlet. Maybe the new outlet could be near a subscriber’s place of residence or they may forward the message to their contacts who live near your new outlet.

Customers should also be told regarding new products, and especially when you have started a new line of products. However, you could share this information to your subscribers first and then let the rest of your customers know.

Subscribers may also help you spread the word even though you may not have asked them to. Therefore, it is essential to share very important details with your subscribers.

One Landing Page Mistake That Can Kill Your Conversions

Not focusing on the concerns of buyers

To create every webpage, you must concentrate on your customers? concerns. Thus, for your landing page also, you have to follow this principle. Although you offer high-quality goods, the new visitors may still have questions and doubts. They will not easily rely on the faceless or unidentifiable brand. Thus, one of the biggest mistakes of the website owners is to neglect the concerns of these potential buyers.

One easy way to solve this issue is to show the customers’ testimonials, and we have already said about it. Other things that you have to include in the landing page are the industry awards. While your company had won awards in the past years, you have to talk about it. You must also mention money-back assurance and privacy policies. Thus, find the concerns of the target website visitors, and try to solve them.

1 E-commerce Email Marketing Message That Boost Sales

Educational Email

The emails aren't necessarily promotions or discounts. Sometimes, repetition of the same stuff makes things boring for the people at the other end. Get off the track once a week and provide the audience with high-quality educational content. When people see something different they don't usually expect in the emails, it tends to quickly grasp their attention. Educate people about your niche, send them a blog; driving traffic to your website. This not only increases brand awareness but also builds trust and brand loyalty.

Analyze your subscribers and look for what they need to know. Create content to answer their questions while keeping the content highly educational yet explained in simple words. This makes the users stay and read for longer as the content is engaging enough. The main benefit is that the customers won't have to Google for your service as they can find the relevant information from you.

1 Tip For Writing Email Marketing Copy That Converts

Mails for the abandoned cart

A lot of times we like something on the internet so we immediately add it to the cart but then we tend to leave the cart as it is and get on working or waiting to save up for the product but then forget about it in a long time. It generally happens, doesn’t it? Yes, and every year, millions of company currency gets occupied into such abandoned carts.

To avoid it, you can use the strategy to detect and abandoned carts and utilize your campaign by sending out emails to such of your users. Reminding them about the products left in the carts through email is a great way to make them take action on the cart. It is easier to make them check out of their abandoned cart than to make them choose new products, make a whole new cart and proceed from there.