5 Missing Things From Your Subject Lines

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Subject lines are game changers, and every digital marketer makes different plans for generating good subject lines as it leads to conversion. We have found 5 missing things from subject lines that reduce the conversion rates.

Sometimes, it happens that you see a book whose author is new to you, but the book has caught your eyes. Have you ever thought of WHY? It’s because of the title page or the title itself. You decide to read that book, not because of the author, but because of its attractive title or eye-catching title page.

Similarly, scrolling down your unread emails, you decide to open that one email that catches your eye because of its subject line- hence seen that titles or subject lines are the doorways to want you to read that particular email or book.

Vice versa, if you want to email someone and want him/her to read your email in the first instance, you might find ease in writing the whole email, but making the subject line enticing is a little tough job. Besides this, subject lines matter not only in emails but on billboards, magazines, articles, and commercials. So, the below article will help you in improving your subject lines, which will make them enticing to be read first by the reader.

WRITE THE IMPORTANT WORDS FIRST AND OTHER DETAILS IN THE END:

If you want your email to be read first, make it attractive by writing the necessary information first. In other words, get to the point immediately and describe the other minor details afterward. For example, if you are sending an email as a company to some brand for offering them some benefits, write the major benefit immediately so that it appears on the subject line and attract the brand to read your mail about what benefit are you offering.

TALK ABOUT THEMSELVES RATHER THAN YOURSELF:

It is seen that people are more interested in talking about themselves rather than listening to you. So whenever you are writing an email to offer your services, start with discussing the subject about them and their needs and then connect your service with their requirement. This will help them to read your email, and chances are high that they will contact you instead of just imposing your services on them.

SHORTEN YOUR SUBJECT LINE BY ADDING NUMBERS INSTEAD OF WORDS

People love numbers when compared to words as they are more direct, easy to read and precise. The figures also indicate that the email has to be read in urgency or the company offers a good discount. Whenever a brand offers a discount, it emphasizes on the percentage in its whole billboard and writes the other details in small, thus, attracting the customers on the discount percentage without letting them read the terms and conditions.

WRITE TO THEM AS YOU KNOW THEM PERSONALLY:

Emails with a little touch of getting personal are more likely to be opened. People might open your mail after reading your subject line as they are curious to know what you have written in the email which is directly calling them. You can use pronouns like “you” and “your” to make your email more conversational.

USE RHYMING WORDS:

Whenever an email pops out with rhymes, the rhymes attract the reader and make him curious to open and read the email. Using a rhyming word seems to deserve to open the email and read it, actually. Rhyming words act as music to the ears and people open that email which rolls off their tongue.

Concluding the article, these 5 tips will surely help you get your emails open. I hope you write an exciting subject line by getting inspired by the above suggestions.

Hope you enjoy reading "5 Missing Things From Your Subject Lines" :)

1 Tip For An Efficient SMS Campaign

Personally Address Subscriber

Although you could just address your SMS campaign subscriber as, ‘Customer’ it is best if you do not. Addressing your subscribers by their respective names is more preferred when you are communicating with them via a text.

Addressing someone by their name adds value to the message. It draws the subscriber’s attention and makes them want to read what the text is about.

Almost everyone prefers themselves to be called out by their personal or nick name. It is well received most of the time. There would hardly be someone who wants them to be addressed as, “Dear Customer”.

The name you should address them by is what your subscribers provided you with, when they first subscribed. If you made your customers fill out a form to subscribe, you must check that list for their name.

If you had previously set up an auto-response for the new subscribers, you might want to add to the auto-response asking them for their personal or nick name for future SMSes.


2 Landing Page Mistakes That Can Kill Your Conversions

Mentioning only the features - No words on the benefits

You are confident that your product is better than that of your competitors. You have included all the latest features to it. However, the visitors will not focus on what your belief. They strive to know how the product is useful to them. You have to talk about the benefits that they get from your service or product. For instance, your company offers delivery service to the customers. In that case, you have to mention that your team is capable of delivering the order within one hour. You can say that the buyers have the option of tracking their order. You may also talk about the discount offers from your company.

Thus, add these details and make the landing page more valuable to the visitors. Your major focus has to be on the benefits of your services or products.

Train Your Employees:

If you own a business and need to send emails out on a regular basis then you need to train your employees regarding email marketing. As your chain starts growing, you will hire employees to send emails on your behalf. It is important for them to learn the etiquette of sending a perfect email if they’ll be handling this important aspect of your business.

They should be told everything in depth, making sure they don’t have any kind of hurdles ahead when they’re finally in practice. If they start emailing in an inappropriate manner, it will most probably destroy your relationships with your clients, so they should be trained with precision. Workshops, Slides, and PDFs can help them in learning these etiquettes.

Always keep an eye on the teams that you’ve appointed for coming up with the emails and sending them out. It is your duty to ensure that everything is working our smoothly if you’re getting someone else to do it for you.


1 Tip For Perfecting Your Email Etiquette

Know Your Recipient:

Make sure that you know who you’re sending an email to before typing your content out. Each person interprets an email sent to them, differently. You should know what kind of business your recipient is oriented to or what kind of tone you should use to keep them engaged.

You shouldn’t use an extremely cheery way of writing if you’re typing a business email. Neither should you use a solemn tone if you’re congratulating someone because it might just take their mood down a bit? If you’re considering email marketing, be sure to stay consistent with your tone and know you, client.

Always stay relevant by keeping your style and tone in check before sending out emails. Do a bit of research on your recipient before writing an email to him/her. This would help you get to know their preference and their style, all the while getting you in their good books.

1 Tip For Writing Email Marketing Copy That Converts

Seize and perpetuate attention

It is very easy to grab the attention for a quick second but it is difficult for many marketers to retain the attention given by the users. Because they tend to get bored by simple texts or maybe they are too busy to even read the whole email. You do not want your email to be ignored while you have worked so hard and put in so many efforts in making a perfect marketing copy.

For making your email interesting, you should add more visuals to your email. It increases attention and might also increase click-through rates. More images and videos might perpetuate the attention given on the particular email, because just catching attention is not important, retaining the attention is more important. But you should also take care of the fact that heavy sized videos and images take more time to load which in turn is annoying to the recipients trying to open your mail.