5 Examples Of Using Email Countdown Timers To Increase Conversions

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  1. Sales Countdown timers

Sales events are necessary to drive up sales. But the timing has to be correct. The use of a sale countdown timer is vital for achieving this goal.

So what is a sale countdown timer? It’s a clock set next to the CTA button, which gives a countdown to an event.

It serves several functions. It gives a count of the days, hours, minutes, and even seconds before the launch of any seasonal sale. But it could also be used for inventory sales or new product sales.

The advantage of the sale countdown timer is that it reiterates the human’s primal nature of impatience. It also offers them the opportunity to review and compare the merchandise to be launched. 

Usually, no one wants to wait for a week to get a product delivered after buying. In this case, the timer could be used to help shoppers order items in advance, even before the sales event commences.

This is especially effective if you promise overnight delivery on all purchases before the launch date.

  1. Live events

Time-sensitive events are set to commence and end after a specified duration. It’s thus only natural to use timers for these occasions.

These events include concerts, conferences, seminars, sports activities, etc. If you have a website to promote such activities, the use of a schedule and timer is highly effective. 

For concerts or sporting events, there may be limited seating capacity. Still, there could be various activities going on, either concurrently in different venues or at different times in one venue.

Countdown timers are good for streamlining the various schedule and updating available slots still on sale. Your site can use the timer to inform potential buyers when you are selling the tickets and update them that only XX number of slots remain.

Those that are used to last-minute purchases are urged to buy in advance not to get disappointed by quick ticket sales. It may also provide a discount to the first XXX number of buyers.

  1. Coupons

Paper coupons have been used to promote sales for as long as marketers know. The big disadvantage of this sales promotion technique to the customers is that they tend to get stuck after working so hard to acquire most of these stickers.

Still, they sometimes forget about them until the coupons expire. Both these two drawbacks discourage them from participating in sales.

But with online shopping, coupons have taken a whole new meaning. Coupons are sent via email and you get reminders when they are about to expire. 

The use of countdown timers reminds you even several days in advance to take advantage of the last days to redeem your outstanding coupons.

Many large supply chains use this method to remind their valued customers of this need. The countdown timer thus acts in two ways.

It allows the coupon holder to utilize their coupons. Thus instilling trust and loyalty to the issuer. Besides, it helps to increase sales and brand loyalty to the issuer.

  1. Contests

Some promotions involve games and contests where the winner is issued a gift or discount for a specific product or time.

You may wonder what comprises contents. Contests are lotteries, games of chances or skills, mixed choices, and skills. They involve gifting the winner a promotional product or service after emerging the best during a contest.

Still, some promotions state that when you buy something, you can be issued with a giveaway the next time you visit the store. In all the above cases, countdown timers are vital.

The countdown timers use visual deadline timers, thus instilling a greater sense of urgency. They offer you a gift based on taking an action before the timer elapses.

The timer is an effective lead generator also since it ensures that no one who chooses a gift giveaway forgets about taking the needed step to earning the item.

Contests also bring about online discussion and shares, which also results in more visits and term additional leads.

Hope you enjoy reading "5 Examples Of Using Email Countdown Timers To Increase Conversions" :)

How to Overcome Responsive Email Design Stumbling Blocks?

Free autoresponders have made life easier, and everyone is talking about it. However, people are still unaware of its existence and importance and how they work. Here’s what you should know about the importance of free autoresponder software.

Emails are the best way to catch up with others and promote various products or services. Therefore, it is important that if you are putting money into carrying out an email marketing campaign, you should create an environment to reach out to people without them facing any trouble. Following are the ways to overcome responsive email design stumbling blocks that can help you create an eye-catching email design for your recipients.

Layout Design:

The layout of your design should support every single device out there, whether it is a laptop, a PC or a smartphone. No one would like to read an email if it is out of shape or not proper in design. Therefore, it is necessary to put efforts into keeping the layout appropriate in order to not let it be a wastage of money for you and wastage of time for your recipient. The key factor is to set up the layout on the smart devices in such a way that it appears accurate just as it appears on the desktop. Make sure that your layout is responsive to all kinds of environments and device screens.

Visual Components:

Visual components are the key source of email marketing. The email should look aesthetically pleasing and appropriate to the recipient in order for him/her to actually stay subscribed to you and await more emails from you. Visual components of the email include the size of the objects, alignment, centering the main parts, obsoleting the unwanted stuff and making the email look just perfect. The designers should avoid using large file sizes as its effects the speed; waiting for the email to load can result in low open rates. The visual components also include animation in the email. Components of animation like videos or gifs can explain the entire email in a few images. It also includes the designing of the call to action buttons.

A/B test:

All the effort you put into the layout and visualization of the email is of no use until you perform the relevant tests on it. A/B testing is a necessary step that should not be ignored because it tells you whether your email looks decent or it’s just too artless in the eyes of the receiver. Quality assurance needs to be kept which includes the spelling and grammar check of the email, the address whether it is working or not, proofreading, etc. These elements are required to keep the quality of the emails in elevation. A/B testing can provide the necessary information based on how the subscribers react to your emails based on these slight modifications.

Ignoring Open Rates:

All your technical work would be of no use if,in the end, you are unable to make the receiver open your email. Let’s keep the layout, visualization and testing aside and focus on how to make someone open the email. This requires a strong subject line. Subject lines do 70% of the work in convincing the user that the email they just received is of importance and relevance to them. A creative and unique subject line is directly proportional to the open rate of an email. So, do not ignore open rates and take the necessary measures to ensure that they are high.

Hope you enjoy reading "How to Overcome Responsive Email Design Stumbling Blocks?" :)

1 Tip For An Efficient SMS Campaign

Research on Subscribers

To get more customers on board; your SMS service campaign, you must do a little research on your existing subscribers. You should do a demographic research on them if you seek to get a better inflow of subscribers.

To know what type of people are most interested in your brand, researching on them plays an important role. Demographic details are those that help identify a person. These include, gender, ethnicity, age, etc. These factors help understand the type of things you need to do to keep your subscribers engaged and also to figure out what your future target audience should be.

This type of research may help you consider reaching out to your subscribers in a different way than what you had initially planned.

It is not only important to do studies related to your subscribers but also to your customers overall. Although, you may have a lot of subscribers, you cannot let go of the fact that not all of your customers are subscribers.

1 Tip for Better Autoresponder Welcome Emails

Do What You Say, Say What You Can Do

You may have come across several tips on building trust. However, all you need to do is to keep to your word - That’s all it takes to build trust. During your marketing campaigns, you may have made huge promises on what you offer to customers, but if you don’t fulfill them when they come to you, you’ll surely lose their trust.

Therefore, before requesting users to sign up, ensure you know what they expect from you. Also, make them understand what you offer during your marketing campaign. As a bonus tip, try offering a premium product/service at competitive prices to keep people coming your way.

Getting your first subscriber/client may be quite daunting. They have their doubts about you in mind, there is the competition also. Thus when you get them, fulfilling your promises is a great way to earn their trust and make them stay engaged.

One Landing Page Mistake That Can Kill Your Conversions

Image sliders at the landing page

Many marketers place their image slider at the landing page. They think that it offers them an opportunity of showing various offers simultaneously. However, these sliders prevent them to get the desired result. The images at the sliders may look like an ad or banner. In most cases, the website visitors overlook them. They think the sliders to be a type of ad.

There are several other reasons to avoid using image sliders at the landing page. The images represent various offers and products within a short time. However, the website visitors are capable of reading the information on one product at a time. They will not waste time in refocusing the attention. The fast movement of the sliders also causes a distraction to the viewers. To keep away from any visibility issue, you must not add the image sliders to the landing page of your website.

1 Tip For Perfecting Your Email Etiquette

Professional Email Addresses are a Must:

In the world of business, using your old email address, that you probably created when you were a teenager, simply is not going to work. You need to remain professional at all times and maintain an image of yourself that will convey your entire brand image.

Sending emails using an immature email address can surely and most definitely tarnish your image. The recipient will not take you seriously, and might just go ahead and delete your email thinking that it isn’t to be trusted because it might as well be a prank.

No one in today’s day and age would like to receive an email by [email protected] or [email protected], rather than emails like these, go for [email protected] or [email protected] to seem more professional.

Using proper emails will alert the receiver of your name or brand name while conveying a good and formal intention.

1 Tip For Writing Email Marketing Copy That Converts

Call-to-action!

Don’t we all get exaggeratingly happy when we read the words “Sale!”, “Buy now!”, “Register now for a discount!”? This is exactly how Call-to-action (CTA) works. You can either mention the CTA hyperlink at the top of your email or the bottom. It usually depends upon the flexibility of the recipients.

For example, for some users, if your CTA is catchy and decorative, they will be tempted to click on the link almost immediately and this will thus save them the time to scroll down and read the whole email. Whereas for some users, who are interested in knowing your products and information, they will read the whole email first hence it would be better to personalize the email according to the necessity of your customers.

You can always mention CTAs that direct the user to the concerned social media, video, events, business, holiday trips, products, etc.