How to create an email opt-in that begs to be clicked: 5 Ingredients

HOME / AutoResponder Resources / How to create an email opt-in that begs to be clicked: 5 Ingredients

Welcome guest. Table of Contents

Have a nice day!

The major reason behind sending those emails to the subscribers is to increase conversion rates and traffic. If you want tips, keep reading because we have found 5 ingredients to create an email opt-in that begs to be clicked.

Email marketing can surely serve as the right tool to bring your business to the top. But the route to successfully implementing email marketing depends totally on the opt-ins you define in your landing pages. Opt-ins should be strategically placed so that the customer is bound to provide you with their email address. Here are a few tips that will ensure that your opt-ins are not ignored!

Stop Limiting Yourself

A very useful tactic to get your customers to fill in their email addresses is to leave multiple opt-ins here and there that eventually lead to the same page. Many websites prefer showing a single opt-in but if you want the user to enter their email address into your directory, then try to persuade them to do so. You don't know what kind of service or offer they might be interested in, so add the link to the same opt-in page in multiple areas so that the user believes that he/she has a choice or say in this.

Offer Incentives

One thing that you would most probably know is that humans are directly attracted to incentives. If you offer something for free, an extra course, a webinar, etc. people are bound to go ahead and click on that opt-in of yours. But sometimes, this does not turn out as planned because some users tend to add wrong email addresses only to use your services free of cost. To avoid this, focus directly on keeping people subscribed. You can do this by making them realize that your emails are worth it. You can do that by dividing your services into emails, e.g. cut a video or document into various emails to keep the readers hooked.

Show Your Opt-in Off

A mistake that countless other website owners are used to make is that they do not make the placement of their opt-in too obvious. Thus, the opt-in remains hidden under chunks of other data that might not be as useful to the user as compared to the opt-in itself. So, keep in mind to arrange your landing page in such a way that the opt-in is visible and the users do not get confused by the other text.

Require Less Data

People hate filling out forms and details. No one likes repeatedly typing out their information here and there just for an incentive. So, to get more sign-ups, keep the required details to a minimum. This would not only take the burden off of the customers' shoulders but would also encourage people to sign up more because the lesser the time they spend doing stuff they don't like, the happier they are with your business.

Analyze and Plan

It is a fact that all your hard work would be futile if you don't plan your moves accordingly. You need to analyze people's behavior regarding how they navigate your site, what pages do they usually go to, etc. You can use Google Analytics for this. Through this tool, you can find out the above-mentioned information and use it accordingly to plan where to put your opt-ins, what kind of offer to propose, how to keep the person hooked and ready to give you their email.

Hope you enjoy reading "How to create an email opt-in that begs to be clicked: 5 Ingredients" :)

1 Tip For An Efficient SMS Campaign

Thank Recent Shoppers

People generally appreciate an expression of gratitude. As a brand you should thank your customers for shopping from you.

‘Thanks’ or ‘Thank you’ are small words; sometimes referred to as ‘magic words’. These often create an impact on the receiving end.

You could set up a system that automatically sends a ‘text of thanks’ as soon as the customer completes their payment. You could ask for the customer’s name and contact number when they are in the process of billing.

The small text let your customers know that you have appreciated their interest in your brand and would love for them to shop from you again.

You have to make your brand stand out in front of your competitors. Customers usually applaud such acts and this helps them remember you; the next time they plan on shopping substitute products. Substitute products are ones that could replace your product and mostly offer roughly the same value.

One Landing Page Mistake That Can Kill Your Conversions

Elements of the landing page content are not in order

The content of a website has to be fully organized. Thus, you have to make sure that you have rightly placed the content of your landing page. However, most of the novice marketers focus on the information, provided through the content. While they have not followed a logic to place the elements of the content, they may not get the best value from it.

You may first write about the issues of the potential customers and then speak about the solution. You have to say how your product or service helps them to have this solution. Then, you can add the testimonials of the customers. You have to configure the elements in this way. This is the best technique for having a professional look of your landing page. An illogical structuring of the content prevents the visitors to have the best impression.

1 Tip For Perfecting Your Email Etiquette

Track Clickthrough and Open Rates:

It is a good habit to keep your clickthrough and open rates in check to be sure of how your recipients are reacting to your emails. Are your etiquettes good enough? Are you using all the techniques to keep your readers interested? Do you need to make extra changes to the pattern you’re using?

A good open rate shows that your subject lines are well-thought-out, this would mean that your subject line was intriguing enough for the reader to actually go ahead and open your email. A good clickthrough rate means that your email’s content was convincing enough for the recipient to click on the call to action and visit the link you provided at the end.

These rates provide vital information while helping you keep your emails and patterns monitored. You can get to learn a lot about your own skill with these rates too, so keep tracking them.

1 Tip For Writing Email Marketing Copy That Converts

Always proofread before sending it!

It is very necessary to double-check what you are writing in your email marketing copy. It always bothers the person who is reading if there are errors and sentences which do not make sense. It is a must to always check, read, and hear what you have written. You can also give more time to editing than writing. The following are a must check before sending out the email marketing copy you have written:

  • Day-date combination
  • Name of the recipient
  • Name of the organization
  • Grammatical errors
  • Subject line (which is more important because it is the first thing the readers will check)
  • Content punctuation
  • Time zone
  • Test the hyperlink copied
  • Double-check the attachments
  • Check the images

Grammar and punctuation, like the other minor details, are necessary to increase your conversion rates. People tend to like the content which is accurate and free of grammatical mistakes.