How to Use Email to Support a Product Launch?

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A brand's digital presence is important if you want a large audience to view your brand. Do you know that many brands use email marketing strategies before launching products? But how do people use emails to promote product launches?

A company or an organization works on different innovative ideas of a product whether it’s the improvement of an old product or the creation of a highly new advanced one. Therefore, the company needs a platform to showcase the product to the market. The whole process of showing the product to the consumers is called a product launch.

Email as a Product Launch:

The current modern and effective way to market a product is through emails. Emails can be used to inform the subscribers of when a new product is going to be launched, what new build features it might have and what upcoming events would come related to the product. An email has become an easier and cost-effective way to promote products.

Create Hype:

To grab the attention of the subscribers, it’s a key to create hype about your product. The first few emails should be regarding that “Something big is on its way”, “Subscribe before you miss this magnificent opportunity”. These lines keep the users anxious regarding what’s about to come. So, when it’s finally the time to launch your product they will be extremely enthusiastic about it. This way your customers will remain updated about your product/service.

Know Your Audience:

The most important aspect of marketing a product through email is that you need to keep a check on your audience. Target the audience that would be interested in buying your product. You cannot sell a cigar to a non-smoker. Being unaware of your audience will not only waste your time but your efforts too. You should provide relevant and complete information about your product. Every single thing should be discussed in detail, leaving no ambiguity to the customer.

Discount Codes And Sales:

To keep your launched product in demand and to keep the sales up and around it’s necessary to make sure that your customers remain happy. The question arises, but how? The answer is simple, after a few weeks or months you give them a discount code, for example, “Type SAV20 to get a 20% discount on this product”. It’s a great way to keep your customers indulged and it might get you new ones as well.

Be Creative in your Emails:

Being creative is another way to grab the attention of your customers. You should design your emails in such a way that it gives a promising look. Use unique fonts, stay innovative with the background, design animations, use appropriate content, and avoid using vague speech. These little things can create an influence on the customer as it is said that the first impression is the last.

Understand the Importance of the Subject Line:

Most people don’t have the time to check their emails so the subject line is all that they read to decide whether the email is of any use to them or not. Email marketers ignore the fact that a good subject line can get you, potential customers. For example, “The 1 Million $ Story” –Anik Singal from Lurn Nation. Now this subject line makes the reader think that “Oh! One million dollars? Let me have a look at what’s inside the email”. Therefore, subject lines are important to attract people and keep them interested in emails regarding your product launch.

Hope you enjoy reading "How to Use Email to Support a Product Launch?" :)

1 Tip For An Efficient SMS Campaign

‘Show SMS’ Offers

In the process of keeping your subscribers engaged, it is recommended that you introduce ‘show SMS’ offers.

These are offers that are exclusively for your subscribers. This requires you to send an SMS to each one of your subscribers informing them to present this text message to an outlet of your brand to avail the offer.

Since, the showing of SMS limits your offer to being ‘only for subscribers’, it gives your subscribers the feeling that they are being kept in high regard. People appreciate such offers and feel privileged when they receive such messages.

These offers involve the likelihood of boosting of subscriptions leading to an increase in sales.

When you are sending out texts related to ‘show text’ offers, it is important that you explain the process of how to avail such an offer. You should mention that the subscriber has to visit the outlet and show the received text message, containing the offer, to the cashier or sales person.

Do not forget to mention to your subscribers, that the offer is especially for them.

One Landing Page Mistake That Can Kill Your Conversions

The language of the landing page - Self-aggrandizing

You have to know the persuasion art for creating the landing page. However, the persuasion must not be everything about the uniqueness of your company or brand. It has to be about how or what you provide to your customers. You may choose a demo or simple content to show it and to benefit the customers.

There is no need to write only about the superlative things. You have to use concise and clear language throughout the content. Do not use several adjectives for conveying any message. The use of many adjectives will lower the value and quality of your content.

The language must be strong. However, it should not be wordy. The wordy content always creates confusion to the readers. The best content of the landing page has to be authentic and proves your confidence. You may hire the professionals for composing the content.

1 Tip For Perfecting Your Email Etiquette

Use Images where Necessary:

Images tend to convey a meaning deeper than words can ever do so. Images are really good at conveying emotions and making the readers feel your point of view rather than simply reading and understanding it. It is a good tactic to add images to your emails, especially if you’re going for email marketing.

Pictures are more persuasive than text, they also pique a sense of curiosity in the reader and make him/her actually pay mind to your email and what it has to offer. The colors and graphics are quite captivating. No one likes reading chunks of black text and lines upon lines of paragraphs.

You can look up various mood boards to pick pictures with a color palette that suits your taste, or even mix and match to come up with great contrasts yourself. There are many free images available online for use. So it is always better to make use of images to attract your readers and possibly keep them engaged.

1 Tip For Writing Email Marketing Copy That Converts

To highlight key points, use subheadings

It is very necessary to know how people go through the email marketing copy that you send out. Most people go through the email quickly by reading the main topics of the email, due to their busy schedules. Only 16% of users read the entire mail. For most of the recipients to get hold of what you are trying to convey in our email copy, you need to use the focus keywords paragraph-wise and address them with subheadings.

The first thing you should be doing is keeping your sentences short and even paragraphs too. Use one paragraph for one important keyword and use a subheading for each chunk to introduce them. The subheadings should be kept in bold letters to catch more attention. You can also assign h2 or h3 tags for SEO reasons. This way, most people will understand what you are trying to convey.