How To Choose The Best Font For Email: 5 Things To Consider

HOME / AutoResponder Resources / How To Choose The Best Font For Email: 5 Things To Consider

Welcome guest. Table of Contents

Have a nice day!

Font matters as it helps in attracting audiences and increasing conversion rates. So, if you are looking for the best font for email content, you are at the right place. We have found 5 things you should consider before choosing the best font.

  1. The time people actually spend skimming through business emails

It is common knowledge that your business emails shouldn’t be too long. Some experts say that your email newsletter should not contain more than 500 words in total. The rule does make sense, you know.

After all, why put so many words on an email that gets read for approximately only 10 to 12 seconds? Yes, the average read time on an email is just that. Not even half of a minute.

People don’t enjoy reading long paragraphs when opening their emails. They just want to know what’s up and get quickly to the overview of a point you’re trying to make.

This is especially the case when receiving transactional emails. People want to get things done quickly. That said, choose a font that is large and ‘fat’ enough for comfortable skimming.

When making titles and headers, use fonts that are big enough to catch attention.

  1. The clarity of each letter displayed on mobile

As for the font that is appropriate for email content, do consider the clarity of your fonts when displayed on mobile.

After all, most people today open their emails on mobile devices instead of laptop, or even PC.

Smartphone displays are comparatively smaller than most laptops even, so do consider how your texts would appear on mobile before you consider any other platforms. You don't want your text to be so thin, crampy and difficult to read.

Therefore, try to choose amongst fonts that are known to be on the 'fatter' side. This means that they have more body width and natural spacing that comes with the font type.

Choosing a serif font may be better as this type of font is proven to be easier to read thanks to its curves and edges that resemble 'tails'. Serif fonts are best for fast reading as well as titles.

  1. Fonts that don’t clash with flashy images

Meanwhile, we also have sans serif fonts. This type of font does not come with tails and they appear comparatively modern and sleek.

If your email newsletter comes with quite a bit of picture and videos, try to choose amongst sans serif fonts instead of the other type. Serif fonts can be used in titles and headers as they catch attention quickly.

But the content that comes after each title or header should be in sans serif if you also include pictures. Choosing a sans serif font in such a scenario will make your email look more streamlined and tidier.

This equals better readability and the overall look of your email doesn't put a strain on your recipient's eyes. Be careful about this sort of design if you want better engagement.

Email recipients are known to delete an email within 3 seconds if they decide that the email is hard to read.

  1. Size and spacing matter

For an overall look that appears professional, the total harmony of your email newsletter design is important. Your texts are the master focus of an email newsletter.

Remember this; it is not your images or your videos that are the main stars. They can be there to elevate your email newsletter, but the main mode of communication is still your text.

Therefore, you must put an emphasis on the ease of reading. When thinking about ease of reading, especially when your email recipients skim through all the words displayed on their smartphones, the size and spacing of your letters matter.

Like, a lot. You want the size and spacing of your letters to be easy to grasp whilst reading at lightning speed. This is meaningful for grabbing your reader's attention.

Try to send a copy of the email to yourself before you send it out to thousands of your subscribers.

  1. Check compatibility between mobile and desktop

As mentioned already, most people open their emails on smartphones. Smartphones are significantly smaller than laptops and PCs. With that in mind, it is a good habit to always consider mobile first when designing an email newsletter.

However, just because that is the case, it doesn't mean your desktop look can be overlooked (pun intended). Plenty of users still open their emails on desktop, especially those who are always working on their laptops or PCs.

With that said, it is important that the fonts you have chosen also look nice and decent on a desktop. Always check for compatibility when designing email newsletters for both mobile and desktop.

Even if you need to make some adjustments, both versions shouldn't look too different from each other. Your emails should always look seamless when viewed from different platforms.

To simplify this though, you could use dedicated software that can do this automatically for you.

Hope you enjoy reading "How To Choose The Best Font For Email: 5 Things To Consider" :)

What Is The Difference Between A Newspaper And Newsletter?

A newspaper is a very wide and generic term used for a complete set of news from a wide area and about multiple events, ideas, and activities that are issued daily without any break-in interval. The newspaper has a wide audience that is generic in nature with multiple interests.

The newspaper carries subjects of general nature and topics/ news of public interest without any limitation of the type of news. A newspaper is prepared, edited, proofread, issued and disseminated by a formally trained group of journalists and multi professionals; it is registered with and controlled by various regulating authorities varying from place to place.

The newspapers are bound to follow certain journalism standards, ethics and practices. The newspaper is generally not a source of direct marketing; it rather carries news of general public interest. On the other hand, the newsletter is entirely different in nature, functions, and roles and tasks.

A newsletter is generally addressed and issued to a limited audience which may be very small in front of the audience of a newspaper. The newsletter is generally written and edited by someone from inside the organization with an intention to keep only relevant people informed about the latest progress, activities, and events happening around that specific business.

Unlike newspapers, the newsletters are generally not issued on a daily basis or on short intervals; however, they may have a specific time to disseminate depending upon the need determined by the business or marketing professionals. The newsletter generally covers a specific area, business, idea or activity which might not be of common interest to the general public.

The newsletter might not engage a professional journalist or may not follow the journalism ethics or professional practices; it can rather be in professional tone understandable by only those who already possess some knowledge about that particular subject. A newspaper is a need of people to stay informed whereas newsletter is needed for a business, marketer or an organization to keep relevant people informed.

Hope you enjoy reading "What Is The Difference Between A Newspaper And Newsletter?" :)

1 Tip For An Efficient SMS Campaign

SMS keyword

What you tell your customers to ‘type and send’ to your short code, in order to subscribe to your SMS campaign, is called the SMS keyword. SMS keywords play an important role in increasing the number of subscribers your campaign has.

The keyword should be snappy and memorable. You can achieve this by having a keyword regarding your brand. This makes it a lot easier for your customers to remember, as they tend to relate it to your brand or a famous product of your brand.

Hypothetically speaking if you own a brand related to desserts and you specialize in creamy desserts, your keyword could be ‘Creamy’. The customers shall never forget the keyword this way and they will not have to go through the hassle of searching for even if they forget.

If you plan on giving a free giveaway item as a thanking gesture you could have the keyword for subscription as the name of the item that you are giving away.

Here Is The One Costly Email Autoresponder Mistake

Forgetting incentive

Most of the time, people are interested to subscribe and provide an email address when they can get freebies from you. Let's be realistic, not everyone knows what exactly you are doing. And yet, they're curious, so they're wondering if it's a good idea to be following you or not. Or, without a subscription, they may casually visit your website sometime in the future.

But, with so many businesses marketing themselves online and offline, what if they forget your business exists at all? That's why you want to get people to subscribe so you can send them regular information and reminders. This is where the incentive you can provide them is most attractive. Incentives can come in the form of free content from your books on sale, or discounts on products or services you are providing.

It's not too much different from giving coupons or discounts when a new store has only been launched.

1 Tip For Perfecting Your Email Etiquette

Professional Salutation:

The aspect that gets noticed the most in a letter is perhaps the salutation. How you start your email using greetings highlights your goodwill in the eyes of the reader. Therefore, to get your email enough appreciation, keep your salutation short, relevant and respectful. These three rules can be learned through this example:

The greeting above might be a suitable salutation for a very good friend but perhaps where you need to get yourself recognized as a diligent person, you need to make a few alterations. The word ‘Hello’ is very well known for its informality. In order to be formal, we need to show a more respectful approach such as using words like “Dear Sir” or “Respected Sir”, or phrases such as “To whom it may concern”. Such words and phrases abide by the three rules of professional salutation; they are short, none of them contains any unnecessary praise for the reader and they are respectful too.

1 Tip For Writing Email Marketing Copy That Converts

Always send relevant content

Relevancy is the key to your conversions. If you are sending irrelevant copies to people, they are naturally going to delete the mail or report them as spam. Knowing your audience will make you understand what are the relevancy criteria. For sending out the perfect marketing copy, you must segment your audience according to certain criteria, which can be the following:

  • Age
  • Sex
  • Their preferences from the information you gathered
  • The geographical location of the costumers

It is better to send relevant and interesting emails according to the segmentation rather than sending the same copy consisting of the same interest to all the customers. It helps increase the open and click-through rates of your email marketing copy. Broad segments have smaller sectors that help you make up your marketing strategies in general. Therefore, it is not just art but also science.