5 Easy Steps To Creating And Managing A Successful Email Campaign

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Running a successful email campaign can be tiring and difficult and requires a lot of management, creativity, and team effort. Here are the 5 easy steps to create and manage emails if you want a successful email campaign.

  1. Identify what your consumers need

When thinking about creating an email marketing campaign, do you stop to wonder why you do it in the first place?

Of course, revenue for your business is the answer, but in tight competition, how do you achieve that more easily? By identifying your consumer needs.

First of all, you need to research what consumers within your business field are needing or wanting. The things they would like to happen or obtain. Stuff like that.

When you have identified these needs or even concerns, these help you to formulate your big plan for your next email campaign. The needs of your consumer base can become your goal as well as a target for the campaign.

You can do research beforehand and therefore; it is important to know what’s going on in your industry and field of service. Know your strengths so as to fill in the gaps.

  1. Be clear about your campaign’s goal

After understanding your field or industry, now you have a handful of information about your consumer base. You must also already know what other business entities are already doing.

You can use such information as inspiration. Do you do the same things because that's the way to do a campaign? Do you offer something unique that answers a need that haven't been met?

And finally, once you launch this campaign, what benefits should you reap? Are you still building an email list? Do you want a higher-quality database? Are you increasing leads or revenue?

These are all common main goals for an email marketing campaign. Identify your goals and plan your campaign around those visions and you will be a tad more successful in whatever email marketing campaign you run.

Of course, if you're still building your mailing list there's less to do in the beginning.

  1. Build a high-quality list

To manage a successful email campaign, it is crucial that your database is high-quality. A high-quality database essentially means having email addresses that are actually active.

Having email addresses that are active ensures a higher delivery rate, as well as an open rate and engagement rate.

You don't want to be compiling 'bad email addresses' that are just email addresses that your users aren't even using anymore. You don't want to buy a list either.

This kind of practice will make it harder for you down the road as you'll be sending a lot of emails to people who aren't even interested in your offers.

You could get spammed later and this will decrease your email send rate in the future. That said, try to put in place an email validation step in your signup process.

This is an extra step but will ensure your gain high-quality data from the beginning.

  1. Don’t forget to include the Unsubscribe button

To help you build a high-quality list of email addresses, you must always include an Unsubscribe button or hyperlink in your email newsletters.

Including an Unsubscribe button in your email newsletters means it becomes easier for people to opt out of receiving your news.

You may think this is counterintuitive if your goal is to keep as many people as possible on your mailing list. But it is important to respect the preferences of your subscribers.

Sometimes, people stop wanting to focus on certain things and if they want out, it is better to help them do so rather than making it hard for them to leave.

You could be marked as spam if they simply can't unsubscribe from your newsletters. Plus, letting go of people who are unlikely to become paying customers is a good thing for your business down the road.

  1. Use automation to make your life easier

Email marketing campaigns are a great tool for marketing in the digital age.

What's more, without the need for printing and renting ad boards, email marketing is one of the most cost-effective marketing strategies of the modern world.

What’s even more awesome about using email marketing strategies in your brand’s campaign is that a lot of tasks can simply be automated.

There are plenty of trustworthy and professional tools and software out there in the world that can help you achieve a higher level of efficiency, and subsequently, success.

Email task automation is also called autoresponders, and this can help you create rules for segmentation, the timing of email delivery, and even the kinds of emails sent to different segments of your database.

If you are going to launch a massive email marketing campaign, don't hesitate to use a tool or software that can make your life much easier.

Things To Check Before Hitting 'Send' On Your Next Marketing Email

A few important things, if not been taken care of, before clicking on the “Send” button; can bring unwanted results or an embarrassing situation for the sender. Business and marketing emails especially cannot afford such silly mistakes.

Broken links feel very bad when opened by anyone; therefore, the broken links must need to be corrected before sending an email. Email is to be reviewed and if there are some broken links found, must un-break those before hitting a send button.

Similarly forgotten links in marketing emails can prove them as a nightmare. The Call-to-action (CTA) buttons linked with an image are very much dependent upon the memory of the link; a forgotten link can be damaging for the email marketing and must be corrected before sending it.

The Social Media Sharing Buttons are very prominent and act as a front face for email marketing; if such buttons are not properly linked; the marketing campaign can seriously suffer. All the broken buttons of social media sharing are to be correctly placed and linked with their original corresponding social media platform.

The grammar and spellings are other important aspects to be looked after in an email subject line as well as in the body text and attached material of an email. The correct phraseology, spellings, and grammar shapes up the email and gives a pleasant gesture of the sender.

Before sending an email; the attached images are to be relooked and the entire blur, distorted, irrelevant and inappropriate images are to be removed or replaced with acceptable ones.

Before sending email needs to look like you wish to be looked; necessary formatting can be done and if deem necessary a test email can be sent on an own secondary email to look it for correction of all the above-mentioned anomalies.

Colors presented in an email are also important and only decent, eye-friendly and appropriate colors are to be used in background, text, images, and documents. Finally, check the email for the correctness of the sender's name, address, subject, body, and attachments.

Hope you enjoy reading "Things To Check Before Hitting 'Send' On Your Next Marketing Email" :)

1 Tip For An Efficient SMS Campaign

Length of SMSes

Just because you can type ‘918 characters’ in one SMS does not mean you have to.

SMS stands for ‘Short Messaging Service’. The name itself suggests that your SMS is supposed to be short. Short messages are easier to read than longer ones. You must remember that most customers do not have the time to read long paragraphs.

Your customer should not have to read a long paragraph and search for what you are trying to convey via it. Keep your SMS ‘precise and to the point’.

The preferred length of an SMS is less than ‘160 characters’. While such a small length allows customers to read precisely what you are trying to convey, it also limits you to explain your message briefly and not exceed the line after which your text may be considered as boring.

Let’s face it; “Long texts are boring!” Unless they are in a very good mood or have no work at all, most customers will hardly read a long text. In today’s world, people need quick and easy to read texts or they might just ignore them overall.

Here Is The One Costly Email Autoresponder Mistake

Ignoring the significance of trigger-based response

An analysis into your subscribers' behavior is required to determine trigger-based response. This is very helpful in managing your scheduled emails. So, instead of sending emails to all subscribers at the same time, you can arrange an automated response according to buyers' behavior on your website.

For example, you can track if a prospective buyer has been browsing a particular product on your website, but decided not to go through with purchase. This is a good chance to send them an email, later on, reminding them of this recent activity. It increases the chance of turning a prospect into a buyer.

The same thing with providing services, you can send an email asking if they didn't find what they were looking for, and this time you're providing a support link where they can easily contact you to discuss their probable custom needs. In the long run, this will prove to save you some cost whilst driving in more sales.

1 Tip For Perfecting Your Email Etiquette

Automated Replies:

You need to have an automated email system installed as a backup if you are out of providing services to your customer for a particular period of time. If there is no such system, the client may think that you are lazy, unreliable and do not give the customers enough importance.

While setting up an automated system, the message should contain details regarding how long you’ll be away and when you’ll be available again. If you are leaving for a few days, it’s better to have a person who could actually solve the problems and queries of the people because we wouldn’t want the customers to wait for too long.

If you are the boss of a company, it’s better to give out complete details about the time you will not be available and “When you’ll be back?”, “Where you’re going?”, “Why you’re going?”, etc. All these questions should be answered in detail.

1 Tip For Writing Email Marketing Copy That Converts

Give a catchy yet professional title

People get a lot of spam emails and therefore they don’t even give attention to most of the emails they receive. To catch their attention to your email, you need to put up an interesting heading. That’s the only thing that will decide if it will be deleted or opened at once. If you want to do email marketing correctly, you need to choose a perfect and suitable subject line. People always open the email if they feel there is something they need to know or if we convince them enough by our title.

You should keep your subject line clear to your audience. Always acknowledge them about the benefits and offers in your email for them.

Do not keep a vague, non-informative headline. Be specific and convey the important message in the title itself. This will attract more and more viewers.