5 Newsletter Ideas To Fire Up Your Marketing Inspiration

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The marketing team must be creative to come up with interesting newsletter ideas. In addition, the newsletter must contain content that can engage the readers to be responsive. Here are five newsletter ideas to fire up marketing inspiration.

  1. Emails to welcome new subscribers

One of the most common email marketing best practices is the welcome email. Sending a welcome email is not necessarily a move that is used by all brands in their email marketing.

But those who do utilise it do eventually create a better relationship with their customer base.

A welcome email should be a simple email welcoming a new subscriber, and possibly, congratulating them for becoming part of a really great community.

From there on, your next lines of emails should be in preparation, ready to be sent at a later date to inform your new subscriber more of your brand and offers.

But in the meantime, your welcome email would also be a good place to direct your new subscriber to your website.

Just to inform them that they can browse around more areas of your website—may be your blog? So don't forget the CTA for that.

According to Campaign Monitor, Welcome emails demonstrate a remarkable open rate of 91.43%, with the capacity to produce an 86% increase in the unique open rate. Notable data indicates that read rates for welcome emails surpass those of the average email by 42%. In actuality, these welcome emails display an average open rate that is quadruple that of a standard email marketing campaign, and their click-through rate is five times higher. This achievement becomes evident as 84% of B2C welcome emails successfully reach global inboxes, accompanied by an admirable 23% read rate.

  1. Emails about your Brand Story

The next interesting email that you should send to a new subscriber is an email about your Brand. Your brand story, essentially. How it started, who founded it, and what the reason behind it was.

Surely, you can do this with any story. As long as you write your backstory well and make the narrative interesting. You want any brand story to be a good read.

Be that as it may, you don't want to write an entire short novel in your email. Remember, emails that are too long are not good practice.

With all of that being said, try to shorten your brand story into key elements in the development of your brand in the email. But, you must remember to include a CTA that links your reader to your website.

On your website is where they can read more. That said, it is a good idea to keep the CTA simple as well by saying, 'Read more on our website.'

  1. Emails about new products + special offers

It is a great way to connect with your subscribers to send them emails about your company's latest news and updates. People who are subscribed to your newsletters are likely big fans of your brand offering anyway.

Get them involved with what's currently going on with your development as a company, too. Of course, you want to share mostly good news, so it needs refinement to work on the content that inspires people.

On top of regular news, the more exciting news is an even better idea. Are you launching a new product or service soon? Turn this big news into content for your next product campaign.

You can make things more exciting by offering special offers, bonuses, or discounts. Of course, having a time limit or number limit helps with quicker conversion, too. So if that feels applicable, utilise time urgency in your emails as well.

Market Tailor underscores the significance of presenting personalized recommendations for new products to customers. By scrutinizing customer data and behavior, companies can accurately identify the products or services that a customer is particularly inclined to show interest in. This knowledge can then be harnessed to effectively promote these specific items through email communication.

  1. Emails about holiday greetings

Holidays are always a fun time. People celebrate all kinds of holidays for all kinds of reasons. Some reasons are customary, some are religious, and some are just cultural.

Whatever the occasion may be, sending best regards for certain popular holidays is a good content idea for email marketing. This will show your subscribers that you are aware of and sensitive towards holiday celebrations.

Of course, depending on where your brand is located and depending on who your biggest consumer base is, you should decide on holiday celebrations that are common and popular.

This ensures that your holiday greetings reach a lot of people and even those who don’t celebrate can understand why it’s a big deal for you to send the greetings.

It is also a popular move to create holiday hampers and special offers just during the holiday season. Take this to your advantage when appropriate.

  1. Emails about customer success stories and other interesting feedback

If your line of business involves the improvement of someone's life—yes, even if your brand is about beauty products—and you have customer success stories that are interesting, turn this into content as well.

This kind of email marketing move is usually utilised by companies that provide service, so if you are in consulting, for example, this is also a good one for you.

As per SmartBurg Media, testimonials serve as an optimal solution for addressing customer objections and enhancing trust in one's product or service. This positions testimonials as a potent instrument for augmenting the probability of a purchase and mitigating hesitancy towards investing in higher-priced products or services. Consistent utilization of customer testimonials can lead to an estimated increase of around 62% in revenue.

Share real stories from real people who have used your service, product, masterclass, and what have you. This is considered customer feedback, right?

Share with others what those successful people have gotten from your program or product to motivate them even more. Though you are basically informing, don't forget to include a CTA in your email as well.

This CTA can be about the next booking or products that are used by the people who have shared their feedback!

Hope you enjoy reading "5 Newsletter Ideas To Fire Up Your Marketing Inspiration" :)

Surprising Reasons People Unsubscribe From Your Email List

There might be multiple root causes or contributory reasons that people are frequently and rapidly unsubscribing an email. Many of those reasons are well identified and need the marketer’s attention to be rectified in order to avoid the undesired subscription abandoning.

The first and foremost reason for people to unsubscribe is; not knowing the sender’s identity which makes them vulnerable over the online platforms. Sometimes subscribers think that subscribing unknown and unidentified email may be harmful to their online identity; therefore, they prefer to unsubscribe.

Another major reason for people rapidly unsubscribing an email can be the repetitive, irrelevant and boring content contained in the subject lines as well as in the email body; sometimes, this content may be irritating and annoying for the people, therefore, they opt to unsubscribe such emails sending tedious and mind-numbing content.

Sending very frequent emails can also be tiresome for the recipients; email marketing instead demands a high degree of tolerance and patience.

After sending an email the marketer should wait for quite some time so that the recipient himself generates a response otherwise if you keep sending repetitive and frequent emails; its ultimate destination is the termination of a subscription. Sending too many emails is also not advisable and unhealthy practice for the email marketing campaign.

The irrelevant content which is not serving any of the recipient’s interests also invites immediately unsubscribing by the subscriber because of a lack of interest. For example; sending travel promotions or hotel reservation promotions to an individual who has neither traveled in his life nor has any plan to stay outside in his rest of life would be extremely useless.

Similarly, sending some religious content to a person not belonging to that particular religion would also bring discomfort and inconvenience to that individual and your effort will be ruined. Similarly, seeking someone’s personal or private information will also bring curiosity and suspicion to him ultimately forcing him to unsubscribe the email.

Some people subscribe for a particular promotion and they are no more interested in keeping the subscription. Sometimes people switch over to other companies or brands or find an alternate source to buy similar products, therefore, they prefer to unsubscribe.

One Tip On How To Grow Your Email List?

Use customer reviews to earn the trust

Customer reviews are, without a doubt, highly valuable for your business. By now, you know that you can use them in several ways. However, you might not know that they can be used to build trust with new clients and customers.

Building trust with people should be one of the top priorities of any business, but that is not an easy task since people tend to see your efforts as a trap. However, if you use your email autoresponder to add real customer reviews in your emails, it can quickly get people's trust.

To increase the credibility of your reviews, you can collaborate with a third-party website where users can post their reviews. Due to this, your customers would believe that you do not edit their reviews. If you strategically target your customers, you will build a user base that would only talk positively about your products. In short, it will become a substantial email list booster.

1 Email Marketing Mistake To Avoid

Forgetting to welcome your subscribers

You had a new subscriber to your email list that is something that you should be happy about. What you have to know is that the person was navigating via your website and went through a landing page, came across your email proposition value, and sign out the form fields that were required. This means that they took a lot of steps and this shows how much they are interested in your brand and products.

In case you do not have any plan of contacting them until the time of sending the next newsletter, you will be heading for a huge mistake. Make sure that welcome emails are triggered as soon as when a person signs up. This is because open emails have a high open-rate as compared to other types of emails. Besides according to different marketing research statistics, welcome messages have a 336% higher transaction rate with a 196% higher click-through rate as compared to any other type of email that you send. So make sure that you take advantage of this.

Here Is The One Costly Email Autoresponder Mistake

Solely promoting your product or service

You want sales, that's why you?re sending a newsletter to your subscribers. You want to inform them of your existence and that you have tools that can help them. But focusing solely on selling and promoting how good your products or services are can actually turn your readers off. It sort of gives them the impression that you?re only concerned about your own well-being. It sounds super bad, doesn't it?

It’s always a good idea to send newsletter surrounding other topics that not only will entertain your subscribers, but also enrich them. Naturally, you want something that has something to do with your line of business. You can send stories or anecdotes that will be informative to your clients, and just your clients, without much mention of your product, every now and then. This will show your readers that you are a generous person who really has their best interest at heart.

1 Tip For Perfecting Your Email Etiquette

Be Direct:

While writing an email, be sure to remain direct and avoid using extra content to just fill in space. Being direct will help your reader understand what you’re trying to convey, easily. No one likes reading extensive text or stories. Especially when it comes to emails, people don’t have enough time to sit back and relax, they usually prefer just skimming through their emails.

So, the direct way of approaching your readers is by, first and foremost, stating your main idea (question/statement), providing concise details about the topic, and in the end, attaching the call to action. Always be sure to not get carried away while writing and remind yourself to go through the text before sending it. Remove extra unnecessary words or sentences in order to remain clear. Talking and writing are two different things when it comes to emails, so be sure to not type as if you’re talking to someone.