5 Must-Implement Nurture Email Strategies For Inbound Marketing Success

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People invest money in product email marketing and want inbound marketing success. However, marketing success needs proper marketing strategy and planning. For this reason, we have listed 5 must-implement strategies that can result in marketing success that you should take advantage of.

  1. Nurture emails need to be short

Nurture emails focus on making a subscriber take action towards making a purchase. That said, all nurture emails need to be short.

This is not the time to get really fancy with attractive pictures, video tutorials, or even multiple links to different parts of your website.

Doing so will only cause an overload of information and your lead will likely go to a different place on your website or even abandon your email altogether.

When it comes to creating an effective nurture email, keep it simple (whilst maintaining your brand identity, so they know where the email is coming from) and keep it short.

Just be clear and concise about the information you provide and include a CTA towards the product or service you are certain your lead is interested in.

If the CTA is not about a purchase, at least you can direct them to customer support just in case.

According to Clear Out, email communication can swiftly lead to information overload. Excessive content or multiple calls to action (CTAs) have the potential to generate confusion and repel leads rather than capturing their interest. Typically, lead nurturing emails should fall within the range of 50 to 125 words. While it's acceptable to extend the length to engage leads displaying interest, maintaining conciseness is advisable whenever feasible.

  1. Nurture emails need to have a specific topic

Nurture emails are different from your regular emails which can contain a plethora of information. Your regular email newsletters can also have a general topic that is meant for all of your subscribers.

But nurture emails are special in that they are designed for a specific purpose along the channel of your subscriber's likelihood of making a purchase from you. That said, a single nurture email needs to have a single topic.

For instance, you already know what your lead is interested in, and this information can be gained from the reason they became a subscriber or a recent visit to your webstore.

Then, the nurture email should contain only information on that specific product or service. Remind your lead why they had thought of wanting this in the first place. Put a CTA in the email as well to drive a lead into making a purchase.

  1. Send emails regularly, but naturally

Nurture emails are meant to be sent regularly. From the moment someone is subscribed to your mailing list until they finally make a purchase.

That being said, you can be sure that nurture emails contain many parts that need to be sent regularly.

You want to keep in touch with your customer and most importantly, remind them about your brand and what kinds of things they have 'forgotten' in their shopping cart.

However, constantly sending out emails that remind them about a purchase may simply be annoying. People don't much like being pushed to make a purchase when they are not ready.

You could get marked as spam or even blocked if you bombard your subscribers with many emails like that. That said, pace yourself up and use reason when sending emails.

The emails need to progress naturally based on the behaviour and activities you’ve monitored through open rates and other metrics.

HubSpot Blog reports that, maintaining a consistent yet organic schedule for sending marketing emails is crucial. A regular rhythm helps establish familiarity and expectation among recipients, enhancing open and engagement rates. In fact, studies show that companies that send 1-2 emails per week have the highest open rates, around 21.38% on average. However, it's equally important for the schedule to feel natural, avoiding excessive or forced communication. Finding the balance ensures your audience remains engaged without feeling overwhelmed, creating a harmonious connection that fosters lasting relationships and effective communication.

  1. Always use personalisation in your nurture emails

If you are thinking about lead nurturing emails but forget about the whole concept of personalisation, you are missing out. To make an effective nurture email, you always, always need to use personalisation.

The first line of personalisation is, of course, addressing the subscriber’s first name in an email’s subject line. If not the subject line, then the first word of the content as a way to address them.

Next personalisation is designed after knowing who your customer is and what kinds of things they are most interested in from your brand. This requires looking into their shopping behaviour on your site.

What kinds of things they have browsed, or bought, the most? Then, you can send a nurture email regarding the very same thing or similar things.

It is also important to ask customers who rarely buy, every now and then, about some troubles or issues they may have about making a purchase.

  1. Keep to your brand value and never disappoint

Lastly, whatever your lead nurturing effort may look like, and no matter how eager you are to quickly turn a lead into a buying customer, always maintain your cool brand identity.

You don’t want to seem aggressive, desperate, let alone manipulative. Remember that you are building a real, helpful relationship with your leads. You are not just treating them as potential buyers that bring you revenue.

If you treat your customers this way you are sure to lose them quicker than you get to turn them to buy anything from you.

The Medium reports that email marketing, when executed with care, amplifies brand value. However, aggressive sales tactics and unsolicited messages risk alienating subscribers, potentially leading to unsubscribes or indifference.

With that said, have a really strong brand identity, present the best your company has to offer, and never disappoint when you deliver your products or services.

It's crucial to prioritize genuine connection, personalization, and consistent brand messaging. By offering real value, respecting the inbox, and avoiding bombardment, brands can maintain trust, ensuring their emails are welcomed rather than overlooked or discarded.

Doing this will also ensure that you keep your customers loyal and they are sure to keep coming back for more. Turning customers into fans is the greatest marketing win.

Hope you enjoy reading "5 Must-Implement Nurture Email Strategies For Inbound Marketing Success" :)


Steps To A High-Converting Email Marketing Campaign

The conversion rate is directly proportional to the healthy email writing and sending practices. There are a few simple practices that could invite a higher conversion rate. If we see the whole structure of an email message; we start it from the beginning; a subject line.

It really feels great to increase the number of respondents and the subscribers; however, achieving this aim is really a trickier thing to do. A subject line is to be crafted very carefully and artistically; it will bring higher open rates ultimately resulting in higher conversion rates.

The experts in the email marketing field must be creative in articulating click-worthy subject lines. They do it by using various techniques like driving the curiosity, utilizing scarcity of missing out an email, employing number techniques, making the subject lines personalized and many other attractive methods.

An email’s pre-header text is also considered a very important component which is generally neglected; however, a good pre-header note can be beneficial for improving the higher conversion rates.

Another most important factor in increasing and decreasing the email conversion rate is the timing of sending email messages. The send time is relative with the geographical location and time zone of the receiver, time at which the mail is delivered to the recipient should be appropriate in terms of the recipients’ comfort and convenience.

It has been observed that email messages received during night time and after office hours lose the open rate obviously leaving adverse impact upon the conversion rates. Instead, the email messages received in office hours from Tuesday to Thursday are ideally rich in bringing a high conversion rate.

The call-to-action CTAs act as guides for potential subscribers. The people taking the desired actions in response to an email message drive the final step towards a high converting email. Finally, it is the content that has to perform; any form of plain text, images, GIFs, and videos making sense in relation to the promoted business will be extremely good for converting emails.

One Tip On How To Grow Your Email List?

Test your calls-to-action

If you have an email tracking software, you should always use it to get detailed engagement reports. A detailed report will tell you the messages that are not getting enough clicks.

If some of your emails have low click-through rates, there is a chance that the problem lies in your calls-to-action. To solve this, separate the subscribers who never opened those emails. Then, change the call-to-action of your uneconomical email, but then test different calls-to-action to prevent making the same mistake.

Send different variants of calls-to-action to the separated subscribers, and see which modification is more effective. Then, use the most effective option in your final email that you will send to the rest of your subscribers.

You can make your calls-to-action better by using images, being creative with font sizes and colors, adding or removing links (whichever is required), etc. In general, more pictures and links lead to higher click through rates.

1 Email Marketing Mistake To Avoid

Launching an Email Marketing Campaign Late

This is one of the worst mistakes that many marketers make. They start the campaign late and then start rushing things and eventually they get poor response entirely differently from what they had expected. Some marketers will invest too much in SEO, in social media, in content but leave the email out as they feel that it is an old-fashioned method of marketing.

But the power of email marketing should not be underestimated. Actually, you should invest a lot of time and creativity the same way as you to in your content, social media, and SEO. Many marketers come to realize this later after such a long time. By this time they will have missed and lost a lot of potential buyers due to their worst mistake of underestimating the power of email marketing.

So make sure that when you launch your business or product, it goes hand in hand with the email marketing campaign. This will help you to directly communicate with your customers and offer them information and your deals.

It took one of my good friends to pull me up and tell me what an idiot I was being before I came to my senses.


Here Is The One Costly Email Autoresponder Mistake

Soulless delivery

You surely are familiar with this kind of content that seems to be written by a robot. The narration is not only boring but soul-less. It seems to have been written by a very bored and unmotivated person. This kind of mistake in content creation can surely be a doozy as it will almost certainly drive your subscribers to unsubscribe.

As with having a personalized image to your business is important, the ways with which you deliver your content needs to be soulful as well. A touch of persona such as; friendly, warm, excited, helpful, adventurous, and such; gives a layer of depth to the overall image of your business.

So, decide for yourself what kind of image or persona matches the kind of service or product you're showcasing. For example, if your business is about helping people live a healthier lifestyle, then a 'caring and helpful coach' type of vibe can be attractive to your clientele.