How To Write The Best Email Headers: 5 Things To Include?

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  1. Have your logo and company name recognisable at once

When thinking about making an email header, the first thing that should come to mind is your company logo and name. This is very important, and yet, some people seem to have forgotten that.

It's as if in the back of their minds they think the email recipients are sure to recognise who the email comes from because your email address says so.

Well, that's not always the case; keep in mind that everybody in the world today receives a ton of emails on a daily basis. People skim through opening their Unread email folders.

According to VerticalResponse, many brands design an email header solely around their logo, leveraging its visual impact to convey their identity effectively. Surprisingly, 90% of information processed by our brains is visual, showcasing the potency of logos. Moreover, logos distinguish emails within crowded inboxes, setting them apart from other content.

So, if you want to stand out right away, and be memorable at all, make sure you include your logo and company name in the header. This should be your first welcome sign, so to speak.

Be bold, be loud, and be classy; you can choose whichever style suits your company image.

  1. Stick to a simple design that always starts the same

Depending on the type of business or service you are dwelling in, your choice of header style can vary. At the end of the day, even a business entity wants to have a personality.

Your header should convey that personality, vibe, or mood clearly through your email header. This is especially important because your email header should contain your logo and company name.

So, a design that tells of your credibility as a business entity is most desired. However, regardless of the style you actually want to go for, there is a golden rule that all email header designers must abide by: clarity.

You don’t want your email header to be a jumbled mess that gives people a headache at first glance. With that said, keep your design simple enough to be clear and concise and always keep a design that is consistent.

  1. Include an interactive menu

Your email header does not have to always be a static image or statement. In fact, many email newsletters take advantage of having a menu on their email header. This menu should be quite simple and straightforward though.

Basically, if you want to have a menu on your header, you want to make it look like a webpage, but simpler with a few links that can easily connect your recipients to the webpage that corresponds to the available menu.

For instance, your header can include your logo and company name, and then below that, you can include a Home button, About button, Support button, Return Policy button, and FAQs button.

Unlayer Blog states that interactive menu within a newsletter's email header holds significant importance. It enhances user engagement by providing quick navigation options. With just a click, recipients can access desired sections, improving accessibility to diverse content. This dynamic feature optimizes the user experience, promoting longer interaction times and higher click-through rates.

Anything that you deem important to always include in your email header. Note that it wouldn’t be a good idea to keep changing this menu with future emails. You always want your email header to be consistent, remember?

  1. Take advantage of attractive images

So, now you know that your email header is like a welcome sign or a hello wave to your email recipients. With that said, you want your email header to be quite attractive and eye-catching, right?

Some people may choose a design that's actually very simple, clean and neat; with only their logo and company name included there.

That's all good and dandy if such a person or business entity has already gotten a very attractive design for their logo and the letters that spell their company name.

However, if you feel that you are at a disadvantage because you can't hire someone to design such a pretty thing for you, fear not. Use attractive images.

There are plenty of copyright-free images you can find on the Internet to incorporate into your own design. So don't be dejected and just focus on being creative until you're satisfied with your work.

  1. Be smart with colour combinations

Did you know that colours play a great role in setting people’s moods? There's a lot of information you can easily find on the Internet on colour theory.

This will help you understand what kinds of moods or messages every colour you can find delivers to the recipient of your emails. And this is also important to use in designing your email header.

Using colours, and also colour combinations, that deliver your message on a subconscious level can make your brand more appealing to your audience.

As per Constant Contact, colors play a vital role in emails as they convey meaning, evoke emotions, and trigger memories. Impressively, colors can boost brand recognition by up to 80%, while 85% of shoppers make purchase decisions influenced by product colors. This underscores the substantial impact of color choices on marketing success.

For instance, say you want to send a vibe that says serenity, harmony and peacefulness; you can use colour combinations of many hues of green, blue, and yellow.

Meanwhile, if your brand wants to appear tough, unbeatable, serious, and reliable, try more with red and black. As for fun? Perhaps pink, orange or yellow. Something like that. Use colours to your advantage.

Hope you enjoy reading "How To Write The Best Email Headers: 5 Things To Include?" :)

Tips For Writing Compelling Email Copy

Writing a compelling and seducing email copy needs special attention and focus of the email creator. Especially in case of launching entirely a new product or service in the market; the marketers need to put in unmatchable creativity and innovation in the email copy.

Before writing an email copy; comprehensive planning is to be made including the setting of a goal to be achieved through that particular email copy. In this era of competition; it is not easy to produce a unique yet attractive email copy to appeal the audience in a compelling manner; yet if slight care is taken; an efficient, effective and productive email copy can be written.

An email copy is to be kept as simple as possible because the email copies with difficult words and phrases are really hard to understand and can be counterproductive as well.

New ideas are to be introduced in an email copy to exert a pull on to the potential subscribers. Short, precise and clear email copies are generally appealing and more effective in relation to the readers’ interest.

While writing an email copy, a single audience is to be focused upon and to be studied thoroughly; the only appropriate audience should be engaged that might be interested in a particular product.

Put yourself into audience place to understand how he will perceive or think about the newly introduced product. Define a single goal for each email copy and then stay strict to that single goal.

Email copies with clear goals are very effective and compelling as compare to emails with unclear or ambiguous goals. The tone of a successful email copy is observed to be conversational in nature as it seems friendlier to the subscribers.

Before finalizing the email copy; have a relook and proofread then try to ask someone to have a glance over email copy and suggest any changes to be incorporated.

Once those are finalized, different versions of an email copy can be tested for better management. As a general guideline; an email copy is to be kept smartly short, crisp, and soft with an error-free content, strong and easy vocabulary and a sweet friendly tone.

Hope you enjoy reading "Tips For Writing Compelling Email Copy?" :)

One Tip On How To Grow Your Email List?

Be creative and encourage subscribers to forward your emails to others

It is effortless for email autoresponders to be robotic and boring. Think of your autoresponder as a character with an individual style. This will allow you to produce interesting and fun to read. With such emails, the subscribers will want to open your emails and read them.

Keep finding new ways to make your emails creative. If they impress the subscribers enough, they will share your work with others. This can help grow your email list with new subscribers. And if even one of your emails goes viral, you will get thousands of new subscribers quickly.

For this, you would need a team of creative individuals. The team will come up with a single theme for your company, and your autoresponder will have to follow that. For example, if you run a company that sells baby products, you would have to use cute images and soft colors in your emails which will attract people.

1 Email Marketing Mistake To Avoid

Email messages overlapping one, another

Some email marketers lack coordination in their inbox. This might lead to sending multiple emails to their subscribers on a single day, and sometimes the mistake might be so bad that the emails might contain contracting offers. This will leave the readers in a dilemma with no idea of what is true and what is not.

Normally these mistakes occur during the holidays when most of the things are on sale. If this happens, you might end up losing your subscribers and you might ruin the reputation of your brand that you had spent a lot of hardship creating for a long period of time. People will lose trust in it because of this mistake that might seem minor in your point of view. Make sure that whenever you are planning to send an email, you have to try your best to put your readers’ needs into consideration and avoid focusing too much on your business objective. This will eventually pay off in the end.

Here Is The One Costly Email Autoresponder Mistake

Choosing the WRONG topic

Just as not having a topic is bad for your business, having the wrong topic is just as deadly. Hours, even days, or weeks invested in the creation of content may just go to waste if your topic is irrelevant to your client's needs. If they don't need you, they've got no time spent on getting to know you.

Clearly, you need to understand your business, and where it stands in the market. So, when you get a good glimpse of this, you will automatically know what your target audience struggles with. This here is where your business comes on to the scene to save their day, even life.

Choose a topic for every newsletter that addresses your clients' woe, so to speak, and how your business has all the tools and expertise to ameliorate this situation. Not only does this get you a sale, but this also builds a better connection with your clientele.