5 Tips For Optimizing Email Content In Real Time

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  1. Use emoji in your subject line

We all know that an email's subject line contains the first few words of your email that can immediately be seen by your email's recipients. And as such, the subject line of an email needs to have the ability to grab attention immediately.

There are many tricks in the book of email marketers but utilising emojis would be a great method for those whose businesses are not known to be super serious and heavy.

If you identify with a brand image that can appear casual, do try to incorporate an emoji or two in your subject line. The use of emojis needs to be intentional and strategic though.

You want them to increase the mood that your subject line delivers and not make your email subject line look cluttered.

Even in the content of an email, if you're going to incorporate emojis, use them sparsely and be creative about placement.

  1. Send custom emails based on segmentation

Segmentation in email marketing still is not being optimised by a lot of email marketers. But this one aspect of email marketing can really change your game.

But of course, you will need to use an autoresponder tool if you want to have a good time, otherwise, you will be putting too much effort into manual labour that may not even save you that much money in the first place.

With autoresponder segmentation, your clientele will be categorised and segmented based on their profile. Some common segmentations include profiling subscribers based on their age, gender, income level, geographical area, and many others.

For big businesses that offer a plethora of products and services, segmentation works great because you can send out targeted emails that contain promotions for the products or services these people are likely to be interested in.

According to reports from Notify Visitors, a significant 80% of consumers show a preference for engaging with brands that tailor their experiences. Additionally, an impressive 80% of enterprises employing market segmentation strategies have observed a notable rise in their sales figures. Recent studies further underscore the effectiveness of segmented campaigns, revealing that they achieve a remarkable 14.31% increase in open rates and an impressive 101% surge in click-through rates compared to their non-segmented counterparts.

This then, quite naturally, increases the conversion rate.

  1. Use dedicated autoresponder software

Email marketing has developed rapidly in the last decade alone. Nowadays, email marketers have become more sophisticated in the tips and tricks of optimising their email marketing strategies.

This couldn’t have been done without the assistance of an autoresponder tool. Autoresponder software typically offers a plethora of functions that can make an email marketing campaign a joy to run.

And as such, if you are going to launch an email marketing campaign, make sure you find a dedicated tool that can cater to all of your needs for your email marketing campaign.

For that purpose, you may need to build a testing team to test out several tools that you have shortlisted.

It requires a bit of dedication to research and testing, but once you find the software that works for you, you will get more out of every buck you spend on paying for a subscription for the tool.

  1. Optimise for multiple devices

When creating an attractive email design, don’t forget that there are also people who open their emails on mobile devices. In fact, studies have shown that up to 70% of young people open their emails on their smartphones.

Yeah, we know, all those memes about young kids being always on their phones… As if the adults are not the same. But anyway, with all of that said, it is important to design email newsletters that can be optimised for both desktop and mobile.

According to One Signal, given the substantial portion of emails accessed through mobile devices, it is imperative to guarantee that your email newsletter layout is responsive and capable of adjusting to different screen dimensions. Crafting emails that are mobile-friendly contributes to an enhanced user experience, heightened engagement, and ultimately, more favorable conversion rates.

If you use the right email marketing tool, you can even make this process a lot easier. Some email marketing tools offer a function to develop a responsive design.

This means you can work on the design of your email newsletters for desktop, and view how the email will adjust its design and placement when viewed on other devices including a variety of mobile devices.

  1. Add popular share buttons

Social media rules in today's digital world. Yeah, email marketing started it all, but you can't deny that social media marketing has caught up as well.

Of course, it's a happy thing to know that email marketing still rules when it comes to conversion rate and has the highest return on every buck you spend on an email marketing campaign.

But even with all of that said, you don't want to toss aside the usefulness of social media. What's great about social media is that anything shared on those platforms gets passed around like a hot potato.

So, having your email newsletters, updates and promotions shared on social media helps get the word around to a bigger audience. If you really want to win at email marketing, include a share button for popular social media platforms.

Hello Rocketto's findings highlight that emails incorporating social sharing buttons experience a remarkable 158% surge in click-through rates. These buttons can encompass links to your company's website, Facebook, Twitter, or Instagram, and they can also extend to facilitating the recipient in forwarding the newsletter content to a friend or colleague.

Some social media platforms are obvious: Instagram, Kakao, LINE, Tumblr, WhatsApp even, and others that are relevant.

Hope you enjoy reading "5 Tips For Optimizing Email Content In Real Time" :)

Why is My Email Open Rate So Low

Precise prediction of open rate is not that easy because there are many factors that may influence when the target recipients are checking their mail.

Similarly, it is also difficult to assess what can be an acceptable or good open rate for a particular email. However, if for a long time it is felt that email open rate is low; it can be due to many reasons.

The major reason for low email open rate can be the inappropriate time of delivery; it is very important to know the local time at the delivery area; whether it is work timing, rest timing, a weekend, a public holiday or any other day.

Various studies recommend the Tuesday morning as the best timing to send emails for getting a better open rate. Generally, emails sent in off days or after working hours see a big drop in open rates.

Using the public domain while sending emails can also impact the open rate as these domains usually mark the informal bulk emails as spam; instead, if a private domain of sender is used in “from” box that may permit to initiate and maintain an independent reputation of the sender.

On the policy side, the Domain Keys identified Mail (DKIF) and the Sender Policy Framework (SPF) are two instruments which can be employed to validate and develop the sending reputation of an email sender; the emails weaker in this aspect will also end up in extremely low open rate.

An appropriate change in DNS setting can bring improvement in identifying and verifying the sender thus helping the sender to get a better email open rate.

Another major reason for an email low open rate can be ignoring the “List’s updating”; where the address lists are not reviewed or refreshed for a long time finally making them outdated with many useless, irrelevant and inactive email addresses.

Ineffective and unappealing subject lines also end up in low open rates. There might be many other reasons like, weak content, no personalization, sending emails without proper addresses, and lack of tracking, etc.

Hope you enjoy reading "Why is My Email Open Rate So Low?" :)

One Tip On How To Grow Your Email List?

Remind your visitors that they can unsubscribe as they please

With the help of digitalization, mobile emails are gaining considerable traction. What is the cause of this switch from computers to mobile devices – portability? You see we are constantly looking for options where we have more control over the events and sources around us. Why then should you not take this psychology and use it to create better traffic for your email list?

It is a simple concept which entails that when you give an option your visitors will subscribe, and the existing ones will remain intact. Why?

Give them a little love!

Well because you are handling then some power back and this prompts them to stay within your email list or maybe gossip about it to others if you are providing a service of good value to them. You need to find the perfect strategy to woo and pamper your visitors and giving them an alternative is certainly one of that.

1 Email Marketing Mistake To Avoid

Sending emails inconsistently

This is also another mistake that is made by many marketers. When it comes to marketing consistency is very important. You have to have a perfect schedule for sending your emails to your list of clients. You can also use automated systems that will allow you to create your emails and set time that you want the emails to be sent to the clients.

But the important thing is to make sure that you are consistent enough. Sending emails to your clients at least once or twice, a week is perfect. But make sure that you never miss it. This will build a connection between you and your clients as to when you consistent your clients will be expecting an email from you depending on the time interval that they always receive an email from you.

Therefore, avoid sending emails randomly as this is not a good way of doing things and might ruin your email marketing campaigns.

Here Is The One Costly Email Autoresponder Mistake

High frequency

Getting too confident in your content can also prove to be rather disastrous for your business. You need to stop and think that your readers' world doesn't revolve around only the service you can provide them. Failing to acknowledge this by sending emails that are too frequent may result in your emails getting unread, or worse your client unsubscribing from your mailing list.

Try to find the middle ground where it is appropriate to 'remind' your clients that your service or product exists, and that you're available to help them. It's important to understand the balance of your content and frequency to get the most effective results. You should always test the reception of your deliveries by paying attention to the metrics.

See when too much delivery gets you unsubscribed from instead, and see when your target is reached. With patience and a good strategy, you can definitely make the most out of your marketing.