5 Black Friday Email Campaigns To Increase Sales

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  1. Promotional emails

Black Friday is just around the corner and your subscribers would love to get reminders. But even more exciting than reminders are our promotional emails.

We all already know that Black Friday sales are the thing to look forward to just before the next holiday shopping, Christmas. And so, all businesses are already doing discounts and promotions.

To get ahead, let your subscribers know what's up. Let them know ahead of time what amazing offers you have in store. With all of that said, Black Friday sales are often all about time limits!

Use this chance to increase sales in a short amount of time by sending a series of email newsletters that contain days and hours of when your sale is going to happen.

Utilise amazing discounts that can be used during certain promotional hours or days (if you plan to extend). Early bird discounts are also very attractive.

  1. Utilise bold fonts + attractive images

To commemorate the exciting mood of Black Friday sales, you want to use bold fonts in your emails. You want to keep your words short; concise, brief, just straight to the point.

For example, just include words like ‘30% OFF on BLACK FRIDAY’ or ‘LIMITED TIME 60% OFF ON ALL BLACK FRIDAY SALES’. You get the idea. Keep the message short and clear and use bold and attractive fonts to grab people’s attention.

Of course, you can also include an image that increases the effectiveness of your message delivery. It's all fun and game when it comes to Black Friday sales, so utilise your creativity and make interesting offers.

As outlined in the study released by Mail Chimp, incorporating visuals can undoubtedly enhance the efficacy of conveying your message. To bolster the impact of your Black Friday email campaigns, consider integrating distinctive illustrations and imagery, particularly if this aesthetic aligns with your brand's visual identity. Additionally, ensuring that your vital information remains prominently visible without the need for scrolling holds significance.

If you put a sense of urgency, your sales are going to increase in a short amount of time. Make sure your discounts and promotions are legit though, otherwise, you could hurt your brand reputation in future promotions.

  1. Special offers just for Black Friday

Aside from conducting all-store discounts for Black Friday sales, it is also a good idea to add special offers that are valid only during this shopping season.

As per the findings presented in the Shopify study, active engagement in a Black Friday email campaign can be achieved through the inclusion of exclusive offers that hold validity solely within this shopping season. The Black Friday sales event provides a suitable occasion to connect with your customers, prompting you to communicate the crafted offer via email.

After all, it’s such a special occasion and people are likely to buy more, provided they are discounted, but even more so when they are special items and limited editions. You know people love freebies and bonuses! More bang for their buck, right?

So, on top of, or alongside, discounts, you can also offer freebies that can be obtained by purchasing a certain amount of prices.

This is a surefire way to get people to buy more. Also, by the end of the year, surely you want all of that old stock to get away.

So, you can include this kind of promotional email in your Black Friday sales campaign to make sure your sales are at the top.

  1. Deliver a sense of urgency

So, as you are aware, during a Black Friday sales campaign, it is best to utilise a sense of urgency. This can quickly help your email recipients to quickly make a decision to purchase something useful at a very attractive price level.

To emphasise this sense of urgency, send out reminder emails that contain the date and time of ongoing (or upcoming) Black Friday sales.

It is best to use an interactive email that can show a timer until the last sale is closed. This type of email is easy to make if you use an autoresponder tool and when it is sent, it really does a good job of reminding people to make a decision now.

So with that said, it is a good idea to send this type of reminder email in sequence. First, your email announces the time; second, another email notes that the sale is going on right now.

  1. Show that you care about your customers

With Black Friday sales all about increasing your revenue, it is common to fall into the pit of caring only about your well-being. But if you want to step further and show that you are different, send a different kind of email, too.

Not all of your Black Friday sales email campaign has to be about telling your customers to buy something from your brand. You can also show that you care about your custom

ers as human beings.

You could instead, during this time, send out email newsletters that talk about the importance of mental health and meditation. And these are just some examples.

According to the insights shared in the Cloud way study, your Black Friday campaign shouldn't solely revolve around urging customers to make purchases from your brand. It's now important to demonstrate your concern for their overall well-being. Consider sending out email newsletters that discuss topics like the significance of mental health and adopting a healthy lifestyle.

You could send out an email that reminds people of the culture behind Black Friday and why it matters to be closer to the meaning of the celebration rather than just the act of purchasing.

When you do this kind of approach, you set yourself apart.

Hope you enjoy reading "5 Black Friday Email Campaigns To Increase Sales" :)


What Email Marketing Reporting Metrics Should I Track To Optimize

Certainly email marketers keep monitoring their email metrics for optimization of an email marketing campaign. The open rate is the first email reporting metric to be tracked for improved efficacy.

Email open rates matter a lot in running the campaign to further steps. Click-through rate is also an important and noteworthy metric to be tracked because the marketers must know about how many clicks were observed more and on which product in order to predict the trend.

Clicks per link are also significant and should be tracked regularly. This will tell the marketer how many clicks a particular individual has done on any given link in the email.

For better optimization; one should also track the bounce rate; that is the number of users who had opened the email, however, they did not do any activity or any further interaction after opening an email. Tracking this metric will help to assess the interest of the people as well as the popularity of the product being marketed.

Un-subscription is another marketing reporting metrics that need to be tracked responsibly because it is paramount to know about the users unsubscribing the emails; this will further help the marketer assessing and fixing the reasons for unsubscribing.

In the marketing reporting metrics, the spam complaints are also of great significance; if a marketer exactly knows about the spam reports generated against the sent emails, he can easily guess the root cause and can rectify the same for improved results.

The forwarding rate needs to be monitored to know how many users are forwarding your email to their other contacts and they are indirectly marketing for you.

Time spent is another reporting metrics which implies to the time that a particular recipient has spent in reading an email; time spent metrics ascertains that how interested a user was in the contents of that email.

Hope you enjoy reading "What Email Marketing Reporting Metrics Should I Track To Optimize?" :)

One Tip On How To Grow Your Email List?

Introduce yourself

Sending an email to someone who you do not know personally is easy, but the biggest hurdle is to get them to respond to you. Make sure to start by writing a line about them and continue by explaining why you are reaching out. Your first email should be structured in a way that piques the curiosity of whoever is reading it.

Reaching out to your potential customers and explaining to them what you do and how you do it can quickly expand your email list quickly and efficiently. A practical approach to doing this is to address what your subscriber needs and how your company can get them that.

In addition to that, you can mention what steps they must take to make the purchase. If you have any discounts and deals to offer—especially to new subscribers—you should say them as well. This would encourage them to buy your product or service.

1 Email Marketing Mistake To Avoid

Creating emails that consist of a lot of calls to action (CTAs)

One of the mistakes that I see in many marketers is trying to do too much in a single email campaign. This normally happens due to the fact that they are trying to avoid sending more than what is required with a fear that they might lose theirs subscribes. Putting too much in a single email is like asking the readers to work too much in trying to decipher the message of the email if it is relevant or irrelevant to them. It is better to include a single CTA that will link to the landing page, as it will make everything simple and convenient.

Adding too much information in the email makes the email become unclear and that means that there is no clear goal or call to action. Normally, email marketing is considered as something that has to be done without having a clear goal of what we intend to achieve. Proper email marketing can generate leads, drive blog subscribers, engage customers, and meet any other relevant goals.


Best One Email Idea For When You Are Not Sure What To Send

Talk about your social relationship

While you send the promotional email to your prospects and potential customers, you think that it is the right way of connecting to everyone. However, your email subscribers must know about your presence at other sites in the digital world. Not all your subscribers may have found your business name in the social networking platforms. That is why you have to inform them of the details of your presence on social media. For instance, you can add the link of your social profiles to the email. It is also better to insert social media buttons while writing the email content.

You have to tell why the subscribers have to visit the social media pages of your company. It will also help you to gain more followers of your Facebook and other social media profiles. The subscribers will get a chance of knowing more information from thee profiles.