The 5 Most Crucial Email Marketing Benchmarks

HOME / AutoResponder Resources / The 5 Most Crucial Email Marketing Benchmarks

Welcome guest. Table of Contents

Have a nice day!

  1. Timing

The time you send your email is as vital as the content itself. So ensure that your emails reach your subscribers when they are free and in the right mood to read them.

Referring to insights highlighted in the Influencer Marketing Hub's research, a comprehensive discourse on email marketing benchmarks should inevitably address the aspect of timing. Engagement pertains to the duration a reader invests in interacting with your email. Typically, engagement encompasses three actions: reading, skimming, and glancing. Ensuring proper timing plays a pivotal role in yielding optimal outcomes.

Sending emails too early is counterproductive. Most people are still planning their days or in between commutes. Doing so late in the afternoon is similarly ineffective, as people are already winding down their work day’s events.

The best time to release marketing emails is from 9 to 11 in the morning. Here, most recipients are calm and probably taking a break. So they may click on the new emails and read them.

Subscribers tend to open emails when they are still new. Remember that less than 1% of mail gets opened after a day. Still, only two third of all emails sent are received by the other side.

Most of these abandoned mail slip through the crack due to bad timing.  So remember that email sending time is a critical benchmark you should always observe.

  1. Email Click Rate

Email click-through rate is the frequency with which the email recipients click at least one image or link in the mail they receive from you. This action is more crucial than merely opening a mail and reading through it.

Why? Because clicking indicates that you have convinced the subscriber that the contents therein are worth his time and they want to get further information.

As outlined in the study released by Campaign Monitor, when discussing click-through rates, we are essentially gauging the extent of subscriber engagement with various elements of your email. This assessment allows us to identify the components that resonated within the message, encompassing significant hyperlinks, impactful call-to-action buttons, and captivating images.

Besides, click rate is considered the lifeline of email marketing endeavors. This step puts you closer to closing a sale or earning online.

How do you calculate the click-through rate? You multiply the number of subscribers who have clicked on a link by one hundred. Once you get this figure, you divide it by the number of delivered mail.

Hence the more clicks you get from your delivered emails, the higher your click-through rate. Click-through rates provide the ideal situation for what your subscribers are genuinely interested in within the content you submit to them.

  1. Email Click to Open Rate

Another benchmark for measuring marketing emails is the click-to-open rate. Unlike the click rate, the CTO rate compares unique clicks to unique opens.

According to insights presented in the Nealschaffer study, let's begin by understanding the essence of an email open rate. In essence, an email open rate represents the percentage of subscribers who open your emails in relation to the total number of subscribers you've accumulated. Regardless of your current rate, it remains imperative to analyze these results to identify areas for enhancement.

It counts the number of clicks performed on the emails that were actually opened, not delivered to the recipients’ inbox.

Here if ten people clicked on the links of their mils out of 100 people who opened their emails, then a CTO rate of 10% is attained.

The CTO parameter provides you with a finer understanding of how well the design and messaging of the email addresses the recipients’ unique requirements.

Pieces of research conclude that the CTO rate average rate from 10% to 14%. This gives you a guide on whether your CTO rate is at par or below the national average.

Irrespective of your rating, you still need to analyze these findings to see where you need to improve. Consistent improvement helps to maintain a solid CTO ratio.

  1. Email Sending Date

Data show that most people read their emails within the first day of receiving them. Hence any unread mail overnight is likely not to be read at all.

This means that a significant part of emails not read are disregarded afterward, with new emails getting all the attention.

You don’t want your emails to be forgotten and later deleted to create space for your subscribers’ inboxes. So you must know when to send emails that will reach your recipients.

The best day to send out emails is on Thursday. On this day, most people are eager to finish their assignments and de-clatter their emails.

The second best day of the week to release crucial marketing emails is Tuesdays. On this day people are already relaxed and organized their week, so they’ll probably receive and respond to mail.

So they are more inclined to open your emails and respond to them.

  1. Email Shares Rate

Sharing and forwards are major components driving online marketing. They help to increase the subscription base and eventually convert visits into sales.

Hence it forms part of the crucial email marketing benchmarks. But what is the email share rate?

When your subscribers are genuinely pleased with your blog, they tend to share and forward to other emails outside your subscription list. Your email share rate captures the number of recipients sharing your content with others.

This rate is computed using the number of viewers hitting the share button or forward sign. To calculate this rate, you divide the number of shares by the total delivered contents.

Forwards and sharing is a direct referral and major marketing boost. It could result in generating new leads without you spending time and effort since your subscribers also have and know friends who require the information shared.

To encourage your serious subscribers to share your content, you may provide incentives and coupons.

Hope you enjoy reading "The 5 Most Crucial Email Marketing Benchmarks" :)

9 Great Ways To Use Email Automation To Increase Ecommerce Revenue

Following are nine great ways recommended for email automation to get assured increase in the e-commerce revenues:

  1. Welcome emails are extremely important to engage the new audience who are going to subscribe in the near future. Welcome messages can be personalized to bring more pleasant results.
  2. In order to know about the customers’ interest; various products can be recommended to them. The products can be personalized with the help of email automation.
  3. Discounts and clearance sales are always loved by everyone. Email automation can be used to aim at potential customers when they are prone to become a buyer on the basis of behavioral triggers and buying needs.
  4. Email automation can be effectively utilized to recover the loyalty of accidentally betrayed customers. A well-phrased retargeting email can do wonders when sent on the basis of time triggers. To win the old hearts various tactics on email automation can be used; like offering fresh products, recommending nicely, and providing useful updates, etc.
  5. Email automation can be greatly helpful in winning the customers who had abandoned the shopping carts before checking out.
  6. Automating the happy birthday or other occasional emails like just-because emails gives a sensational an intimate feeling to the customer.
  7. Automated emails sent for updating the user about track position of the shipment, status of the order, and other important information are extremely helpful. The customers’ trust can be built by sending them confirmation emails about their order status, shipping details, and other reassuring email messages.
  8. Email automation can handle certain other complex situations like browse abandonment which is a greater degree of cart abandonment.
  9. Review, complaint, suggestion, and customer feedback emails can be automated for the provision of first-hand immediate response to the customer. Such automation will be tremendously supportive of lowering the anxiety of customers while waiting for a proper formal response by the marketer.

Hope you enjoy reading "9 Great Ways To Use Email Automation To Increase Ecommerce Revenue" :)

1 Amazing Social Media Marketing Idea

Educate your customers about your products or services

Educating your customers about your products or services is among the most reliable approaches to build a relationship with them. Nonetheless, what your brand’s goals are but cultivating education is an extremely important part of brand awareness. This paradigm shift will empower you as a brand and the targeted audience too. It’s important to focus more on their needs and understanding their problems.

As you drive your concern from the brand’s growth to providing practical advice and valuable information, you may get a loyal customer. With the variety of alternative medium available such as tutorials videos, HOW-TO posts, live videos, blog posts, webinars, white papers, and more. Such posts do exceptionally well in terms of engagement. Hence, educating your service consumers becomes comparatively easy and can be done without any hindrance. Add suitable images and graphics for appealing and noticeable content.

One Reason Why No One Is Reading Your Email Newsletter

The email content is not relevant

It is a common blunder of email marketers. The email writers may feel that the content is highly interesting to the reader. They think that it will surely be attractive to all the readers. However, it does not mean that this email will be relevant to everyone.

Your list includes subscribers of various types. In this case, you may face the issue of irrelevance while sending the email content to them. You have sent one type of email to all the subscribers. It will reduce your email open rate. The email content will not add any interest to the subscribers.

Make out the buying trends of all your subscribers. You have to know their geographical local and their present activities. After that, you can think of sending an email with the right content. This will help them to find the relevant information from your promotional emails.

Best One Email Idea For When You Are Not Sure What To Send

Back-in product stock

Some of the popular products of your store were out of stock. It had caused much inconvenience to the customers, who were looking for those products. However, now, these products are present in your stock. This is good news for your potential customers and store visitors. You may send this news to them through an email.

After reading the email, they will take instant action. This email helps you in giving an update of the availability of various products of your company. You may also talk about the new products that you have added to your stock. It will cause an increase in the number of sales in your store. It also shows that you always value the choices and preferences of customers.

Similarly, you may send email while any product is out of stock. In that case, you have to write that it will be available within a short time.

2 Don'ts Of Using An Autoresponder

No Contact details/customer support link

Your customer receives your email and remembers he has to reach out to your customer service team for some concern regarding payment or issue with logging in to their account on your website. Searching for the contact number or link in the message they are not able to see it. Here you missed out from helping your customer reach out to you quickly and resolving their issue. A link that helps customers reach out to your support team for any assistance they require.

Having a drop-down menu there could help, however, sometimes the customer is not able to select the right category and so give them the option to type their complete message helping your team understand the requirement. However the simpler the process to reach out to customer service, the better it is for you and your customer. Because your help may be required immediately for the matter at hand is important.

Email sounds a spam

To you its sounds ok, as this may be the first time you are writing a message. But to the customer, it sounds total spam. You don’t have to be the best content writer here. You can only write better with more writing and over time you can identify your mistakes and what could be done instead. Writing with appropriate grammar and punctuation marks. The ratio of text to an image should be well proportioned. Sending too many emails in a short period, or writing content that talks about any purchase decision when the customer has not made any.

There is a possibility that your subscribers are deleting your emails without even reading them. Your subscriber downloaded a file from your website and you never thanked them. And since then they are receiving random emails from you and they don’t remember why they first got on your website or how the company even stores their details.