5 Tips To Keep Customer Experience At The Forefront Of Your Email Strategy

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  1. First rule: do not spam

To begin with, in order to create an amazing user experience, you do not want to spam! Spamming is never a good idea. In all honesty, nobody likes spam email campaigns.

However, the problem is, sometimes creators or business owners do not really get what spamming feels like. You may simply be too optimistic about your brand.

And so, you think everybody surely will love receiving a lot of news from you. But this is hardly true as everybody in this modern world is subscribed to more than one mailing list.

You are not the only brand that is sending them a lot of news, promotions and/or updates. With all of that said, be reasonable about the length of your newsletters and send out emails only occasionally.

DataProt highlights that email spam incurs a significant annual cost of $20.5 billion for businesses. Among the various types of spam, marketing and advertising emails stand out as the most prevalent, constituting nearly 36% of all spam emails. Consistently sending out spam can be a source of annoyance for your customers and can detrimentally impact their perception of your business. When messages are not properly targeted, recipients may opt to delete your emails or unsubscribe, diminishing the effectiveness of your communication efforts.

As a rule of thumb, never send more than one email per day! That is already too much information in a day.

  1. Try being your own subscriber

Being a creator or business owner is great. You have all the confidence in the world that your creations and promotions are good. But have you considered putting yourself in the shoes of your customers or subscribers?

Do you have a real insight into their user experience? Being on the receiving end of your creations and promotions, receiving your newsletters, might be an entirely different experience for a lot of people.

So, try being your own customer and see how receiving your email campaigns looks to you while you are operating as a user, subscriber, or customer. When you give this idea a chance, you will shift your perspective.

You will see better in what aspects you are doing wonderfully and you can also see what aspects can be improved. That being said, try to subscribe to your own mailing list using a separate email address.

  1. Respect the unsubscribe button

As a person who deals with email marketing, it is understandable that you want your subscribers and customers to always be subscribed to your newsletters. However, not providing an unsubscribe button or link in your email newsletters may backfire instead.

Mail Jet suggests that if recipients of your newsletters can't easily find an unsubscribe option, they are more likely to label your email as spam. It's crucial to understand the negative impact this can have on your reputation, as emails landing in the spam folder can seriously undermine your credibility and email deliverability.

This could hurt user or customer experience and this could bring you a decrease in revenue in the long run. Sometimes, for various reasons, people may no longer want to receive news from you.

Maybe they got tired of receiving emails from not just you but others as well. Maybe they have simply outgrown you. You may not know for certain, but it is best to provide an option to unsubscribe so people can leave your mailing list on their own.

Not only does this cause them to respect your brand more, but you are also maintaining that your mailing list contains only the email addresses of those that are interested in your brand.

  1. Be helpful but never be casually rude

Email marketing is known to be less formal as personalisation is at the forefront of its strategy. In fact, it is perfectly acceptable to use casual language or use expressions that are currently trendy.

Of course, this also depends on the type of brand identity you share with the world. However, when it comes to customer experience, the story may need a little tweak as helping out your customers is an entirely different business.

Although you can still be pretty casual (if that is already your brand identity) basic formality still needs to be maintained when it comes to customer service.

Helping out your customer with any query should always start with basic greetings and it is important to show your appreciation for any feedback that has been given.

On top of it all, never, ever, be casually rude or sarcastic with any of your customers.

  1. Ask for feedback on your customer's latest experience with help desk

Lastly, if you are serious about improving and always keeping your customer experience at the forefront of your email marketing, ask for feedback.

Literally, your customers are there and they can give you honest opinions about their last experience with your customer service.

Trying to get feedback in this fashion is a great way to directly get real opinions and thoughts on experiences that can positively impact your customer service.

If there is anything lacking in their experience, you should note that down so that you could change it, maybe later, maybe immediately.

If you see many customers have a negative opinion or experience about the same things, you can see that there is a pattern of problems there. Getting real feedback will help you mitigate problems head-on.

This can then help you maintain a great customer experience without any major hiccups.

As per Help Scout, brands that prioritize superior customer service experiences have the potential to boost their revenues by 4% to 8% above their market average. Remarkably, 80% of brands employ customer satisfaction scores as a means to assess and enhance the customer experience. Furthermore, an impressive 83% of customers express greater loyalty towards brands that effectively respond to and resolve their complaints, emphasizing the pivotal role of customer service in fostering brand allegiance.

Hope you enjoy reading "5 Tips To Keep Customer Experience At The Forefront Of Your Email Strategy" :)

Autoresponder Software - The Must-Have Online Marketing Tool

Are you tired of manually replying to customer queries? It is time you started using Autoresponder software.

What is the Autoresponder software?

It is an email program that automatically schedules emails to be sent in the future to a number of email ids. Unlimited emails can be sent to any number of potential and existing clients.

Why Autoresponder software?

Marketing products and services is a very tedious task. One has to constantly monitor customers and their inquiries. Also, information has to be sent out to customers at regular intervals. There is intense competition in the cyberspace to grab the attention of prospective customers. In order to succeed, one has to constantly sit in front of a computer and monitor client traffic. As a result, one cannot focus on selling and other business functions. The software is the best and most cost-effective way of solving this problem.

How does autoresponder software work?

One Reason Why No One Is Reading Your Email Newsletter

From Address- There is nothing personal in it

There is always a chance of zero email open rate during your campaign. Too much corporate or average standard emails have this risk. You have to think of personalizing the From address. It develops a personal link of your business with the email readers.

You may include the name of an employee. The subscribers will think that the genuine person has written the email, and it is not an automated email. It increases the chance of increasing your email open rate.

It is also better to insert the name of your company. The subscribers will easily be able to identify the email. This helps you in balancing both branding and personalization. This From Address on the mobile device is usually larger. Thus, you have to write the From Address in a way that fits best for all the mobile and desktop users.

The software delivers replies instantly through email. It works around the clock. One is not required to be constantly present in front of the computer. The software even keeps the track of a number of queries, nature of queries and the reply to all the queries. One can place their marketing message and the instantaneous reply will be sent on receipt of a query. This can save hours of filling forms and replying to queries. The time saved can be used for other productive purposes.

Uses of Autoresponder software:

  1. .It facilitates effective follow up on customers - One can keep effective track of customer queries. One can address customer complaints and doubts. This helps better client servicing. This also helps in generating more sales. Follow up messages are automatically sent out. This reduces the work on one's part
  2. Sample newsletters can be sent out at regular intervals. The software helps in sending periodicals and newsletters directly to the customer's mail id. Information can be shared with everyone on a timely basis.
  3. Valuable articles can be distributed at the website using the software.
  4. Using an email signature file results in immediate receipt of your articles without one having to lift a finger.

Features of a good Autoresponder software

  1. Good autoresponder software helps in keeping effective track of customers and customer queries.
  2. His helps in effective management and reducing costs.
  3. There is a provision of unlimited text length. Pre-formatting also helps in keeping the message crisp.
  4. Personalization is possible if the name database is present. is possible if the name database is present.
  5. One has complete control over autoresponder software.
  6. A firm spam policy can be established.

Difference between free and paid autoresponder software

Free Autoresponder software has limited features as compared to paid autoresponder software. Free ones also have a lot of advertisements pre-incorporated in them whereas advertisements are not pre-incorporated in paid auto-responders. Generally, a free autoresponder is available for use for a predetermined period. Monthly payments have to be made for using a paid autoresponder.

For an effective online marketing campaign, autoresponder software is absolutely necessary. It saves time and increases productivity and efficiency.

Hope you enjoy reading "Autoresponder Software - The Must-Have Online Marketing Tool" :)

Best One Email Idea For When You Are Not Sure What To Send

Email on product-related instructions

You have to help customers in getting the optimized result from using your product or service. Simultaneously, you will be able to gain better authority and reliability in the business field. You have several things to include in this email. Thus, you have to take time and proofread the email content.

Offer the best tips to your customers or email recipients, and it will be highly useful to them. You may also try to solve the issues of these customers. For instance, as a camera seller, you have to send an email for teaching the way of using every feature of the camera.

For all types of business, this email content is applicable. These emails are intended to give assistance to potential customers. When you proofread the emails, you have to make sure that there is no misspelling or error in the content. Thus, get the best result from these emails.

1 Don't Of Using An Autoresponder

Forgetting to thank your customer

You have sent them a confirmation of the subscription to your newsletter. And you forgot to thank them for subscribing to it. Your email becomes an ordinary email along with many others that customers receive throughout the day. You know it's not easy to grab a customer especially when you are a new business. Well once you have got a customer how are you going to retain them but before all that have you thanked them for doing business with you.

In short, did you thank them after they purchased from you? Or do you thank them for their time? Not always that you need a reason, however thanking them adds up to your message. When you receive email there’s always a thank you or regards etc. You are used to reading a thank you every time in the email and if you don't see it you probably don’t like to tell yourself why the sender did not include it.

1 Amazing Social Media Marketing Idea

Video Marketing

Video Marketing is a strategy that requires extensive additional background research. It also requires planning for the proper execution in the right manner to attract a vast audience. Not only lets you discover new people but also helps you to keep them engaged for a much longer time when compared with other strategies. To strategize, you need to specify your goal first and think of the mass you want to influence.

The next step is to realize your potential and identify the genre on which you want to make videos. There's an ocean deep category like comedy, educational, inspirational, motivational, fitness, presentation, etc available and start making your videos. Once you post them, it is important to notice their performances and improvise accordingly. After uploading the video, don't forget to share it on all of your social media handles and never hesitate to ask people for a share too.