Easter is a holiday of hope, redemption, and celebration. It’s a great way for companies to connect with their customers and wish everyone a Merry Christmas. In this post, we’ll look at five amazing Easter email templates and subject lines to help you with your next campaign.
Source: “Stomp into Spring 20% Off”
Paper Source, an online paperware and gift store, did just that with their 20% off Easter email campaign. The playful, catchy headline “Get into Spring 20% Off” perfectly captures the holiday feel while providing a clear trigger for recipients to open the email and buy. By using a pun on the word “hop,” and with the offer of a discount, this subject line effectively draws attention to the email address and provides the opportunity for a positive experience.
Customers see bright, cheerful colours and spring graphics on the email as soon as they open it, so they immediately feel like they’re in the festive mood. This site’s simple layout and orderliness allows for a customer to quickly read what’s going on: 20% off their purchase. The CTA button is placed at the top and it uses action-oriented terms like “SHOP NOW” to drive immediate action.
Starbucks: “It’s Spring (and so is our new menu!)
Starbucks also created a creative Easter email campaign by incorporating the holiday into the promotion of the new spring menu. The email subject line “It’s springtime (and so is our new menu! ),” is seasonal and intriguing, gently prompting the customer to read the email and view the new products. Starbucks connects the new season of spring with the new items in their menu to entice customers into anticipation.
The email itself is similarly spring-like, with gorgeous photos of blooming flowers and trees and descriptions of the new items on the menu. The interface is appealing and intuitive on any platform, so customers can consume what they need in the way that suits them. In linking Easter to their new menu, Starbucks makes it seem like people should hurry up and order the new offerings before the holiday season is over.
Hobby Lobby: “Easter Baskets for Everyone On Your List”
Hobby Lobby is one of those well known craft and home decor stores who is getting creative with its Easter email campaign subject line “Easter Basket Ideas for Everyone on Your List.” This subject line is educational and yet it also accommodates the wants and desires of consumers when they receive such emails at the holiday time. By squeezing Easter basket ideas into the email to appeal to multiple audiences, Hobby Lobby pushes customers to open the email and check it out.
The email opens to a scavenger hunt of Easter basket suggestions, sorted by recipient- imagine “For the Gardener”, “For the Baker” and other curated suggestions. This allows shoppers to find exactly what they need, which makes shopping even more convenient. Add product recommendations and click-able links in every paragraph to encourage fast action.
While the email is nice, using crisp photos of products on a pastel background, egg, bunny, and chick illustrations add more to the Easter story. Overall these provide a comfortable atmosphere that truly is holiday-like. With this-sponsored content and helpful advice- Hobby Lobby’s email is an ideal model for holiday marketing.
Pottery Barn: “Turn The Season On 20% Off”
Pottery Barn responds differently, but equally captivatingly, to its Easter email “Hop Into Spring with 20% Off.” But the brand is surely an expert in bringing a festive vibe to a otherwise holiday-themed offer. Such a subject line not only screams interest-it instantly adds worth and pushes recipients to click through to find out more about the offer.
When customers click on this email, they are given a lovely Spring decor tutorial from Pottery Barn separated by “Tabletop” and “Bed & Bath”. The categories all have eye-catching images and product suggestions, along with easy to use purchasing links that will make the job of buying easier than ever.
It’s Pottery Barn savvy and chic. The pale hues and blooms give the room a new springy feel, without it being very Easter-like, and this is likely to appeal to more people seeking seasonal decor. The explicit 20% discount makes you feel the need to do something now rather than later, which can increase conversions and sales.
Williams Sonoma: “Spring Time Dining: New Ideas for Easter Brunch”
Another example of great Easter email marketing is Williams Sonoma’s “Springtime Entertaining: Fresh Ideas for Easter Brunch” email. It’s informative and readable, and relevant to a customer who might be having an Easter dinner. With “Springtime” and “Fresh Ideas,” Williams Sonoma is not only a company known for being an authority on seasonal entertaining, they’re providing customers with a new and original idea for Easter brunch.
Even the email itself is pretty and professional, with Easter brunch recipes, decor ideas, and product suggestions. High-resolution images and simple calls-to-action ensure the customer is easily able to navigate through the email and discover what they’re looking for. The recipes and decoration suggestions also serve the customer as a source of inspiration and resources for their Easter celebrations.
In closing, these five Easter email examples prove how creative subject lines, clean design, and easy calls-to-action can help your marketing efforts. These brands also generate urgency and context by aligning their campaigns and content with Easter. Whether you’re offering a deal, introducing new products, or simply inspiring, Easter is the ideal time to reach out to your customers and spread the holiday cheer.
