- Promotional emails
Black Friday is just around the corner and your subscribers would love to get reminders. But even more exciting than reminders are our promotional emails.
We all already know that Black Friday sales are the thing to look forward to just before the next holiday shopping, Christmas. And so, all businesses are already doing discounts and promotions.
To get ahead, let your subscribers know what’s up. Let them know ahead of time what amazing offers you have in store. With all of that said, Black Friday sales are often all about time limits!
Use this chance to increase sales in a short amount of time by sending a series of email newsletters that contain days and hours of when your sale is going to happen.
Utilise amazing discounts that can be used during certain promotional hours or days (if you plan to extend). Early bird discounts are also very attractive.
- Utilise bold fonts + attractive images
To commemorate the exciting mood of Black Friday sales, you want to use bold fonts in your emails. You want to keep your words short; concise, brief, just straight to the point.
For example, just include words like ‘30% OFF on BLACK FRIDAY’ or ‘LIMITED TIME 60% OFF ON ALL BLACK FRIDAY SALES’. You get the idea. Keep the message short and clear and use bold and attractive fonts to grab people’s attention.
Of course, you can also include an image that increases the effectiveness of your message delivery. It’s all fun and game when it comes to Black Friday sales, so utilise your creativity and make interesting offers.
As outlined in the study released by Mail Chimp, incorporating visuals can undoubtedly enhance the efficacy of conveying your message. To bolster the impact of your Black Friday email campaigns, consider integrating distinctive illustrations and imagery, particularly if this aesthetic aligns with your brand’s visual identity. Additionally, ensuring that your vital information remains prominently visible without the need for scrolling holds significance.
If you put a sense of urgency, your sales are going to increase in a short amount of time. Make sure your discounts and promotions are legit though, otherwise, you could hurt your brand reputation in future promotions.
- Special offers just for Black Friday
Aside from conducting all-store discounts for Black Friday sales, it is also a good idea to add special offers that are valid only during this shopping season.
As per the findings presented in the Shopify study, active engagement in a Black Friday email campaign can be achieved through the inclusion of exclusive offers that hold validity solely within this shopping season. The Black Friday sales event provides a suitable occasion to connect with your customers, prompting you to communicate the crafted offer via email.
After all, it’s such a special occasion and people are likely to buy more, provided they are discounted, but even more so when they are special items and limited editions. You know people love freebies and bonuses! More bang for their buck, right?
So, on top of, or alongside, discounts, you can also offer freebies that can be obtained by purchasing a certain amount of prices.
This is a surefire way to get people to buy more. Also, by the end of the year, surely you want all of that old stock to get away.
So, you can include this kind of promotional email in your Black Friday sales campaign to make sure your sales are at the top.
- Deliver a sense of urgency
So, as you are aware, during a Black Friday sales campaign, it is best to utilise a sense of urgency. This can quickly help your email recipients to quickly make a decision to purchase something useful at a very attractive price level.
To emphasise this sense of urgency, send out reminder emails that contain the date and time of ongoing (or upcoming) Black Friday sales.
It is best to use an interactive email that can show a timer until the last sale is closed. This type of email is easy to make if you use an autoresponder tool and when it is sent, it really does a good job of reminding people to make a decision now.
So with that said, it is a good idea to send this type of reminder email in sequence. First, your email announces the time; second, another email notes that the sale is going on right now.
- Show that you care about your customers
With Black Friday sales all about increasing your revenue, it is common to fall into the pit of caring only about your well-being. But if you want to step further and show that you are different, send a different kind of email, too.
Not all of your Black Friday sales email campaign has to be about telling your customers to buy something from your brand. You can also show that you care about your custom
ers as human beings.
You could instead, during this time, send out email newsletters that talk about the importance of mental health and meditation. And these are just some examples.
According to the insights shared in the Cloud way study, your Black Friday campaign shouldn’t solely revolve around urging customers to make purchases from your brand. It’s now important to demonstrate your concern for their overall well-being. Consider sending out email newsletters that discuss topics like the significance of mental health and adopting a healthy lifestyle.
You could send out an email that reminds people of the culture behind Black Friday and why it matters to be closer to the meaning of the celebration rather than just the act of purchasing.
When you do this kind of approach, you set yourself apart.
