Google has launched an online advertising platform called google ads to help brands promote their products. However, writing google ads or content creation takes work. Here are 5 brilliant tips for writing google AdWords text ads.
- Formulate a Catchy Headline:
Maybe it is an obvious tip but most of the ads online ignore this basic and possibly most rewarding rule of writing Google Adwords text ads which consequently makes their ads very vague and unimpressive and naturally, they are not able to attract their target audience. Though the headline of an ad may have a great quality score (which is a system used by Google for ranking the ads and deciding the cost per click) it may not resonate with your target audience at all.
According to findings discussed in The HOTH‘s report, crafting effective Google Ad copy is akin to mastering an art form, and at its core, it involves achieving a delicate equilibrium. In essence, this entails skillfully blending keyword optimization with the integration of pertinent details tailored for conversion. While an ad’s headline might possess a commendable quality score within Google’s ranking system, it doesn’t guarantee resonance with your intended audience.
You can make your headline captivating by asking WH question words and by making ‘bold’ but possible promises. Entrepreneurs should take long enough to ponder what headline shall grab the most attention and describe their product/ service in an honest but fascinating way. Keep in mind, the headline of the advertisement, the ad, and also the product should all be worthwhile for the consumer if you want to build your clientele.
- Optimize your Keywords:
Optimization of the keywords holds a lot of importance as it acts as a bridge between a consumer’s need and the product/ service provided by the marketer. The keywords in your advertisement decide the discoverability of your brand/ company, attract a quality audience, and also help you categorize your content. Google Ad optimization can be quite intimidating initially but with a little guidance and practice, everything starts falling into place. Once you have your keywords list combines, you can leverage them in several ways possible for example in email subject lines, the name of your company/ brand, etc.
As outlined in the Google Support study, if your Google Ads account is already established, you’re familiar with the concept that keywords are the specific words or phrases individuals enter into Google during their search for desired information. These keywords play a pivotal role in prompting your advertisement to appear in pertinent search outcomes.
Since the type of marketing used at Google Ads is pay-per-click, an advertiser needs to exclude irrelevant search terms for their campaigns, or else they will be paying much more than what they will be getting. One should regularly look for new keywords to be added to one’s Google Adwords to produce a spur in one’s clientele.
- Stir Emotions with your Ad :
A common mistake made by the advertisers is not making the ad personal enough for the reader. Most people on the internet do not buy to fulfill their needs or base their purchase on logic; they are mostly surfing the internet and generally make impulsive decisions while shopping. For this type of visitor, it is important to bring them to action by using emotional triggers.
For example, ‘Adam’s Academy’ is a plain headline that does not evoke an emotional response but ‘Answer to All Your Academic Needs-Adam’s Academy’ is likely to attract more people because it caters to the needs of a special audience and makes it personal to them. Perry Marshall is an American marketing consultant who has stated many a time that leveraging emotions like disgust, anger, fear, etc is a great way to attract the attention of your prospects. In the nutshell, people depend upon their emotions when they make purchases and this helps develop brand loyalty.
- Use Statistical Data:
Statistical data is cardinal to advertising. Method research, campaign design, and campaign testing all include statistical data. This data provides additional information to your consumer and also makes your company/ brand look more dependable. Though the percentage of consumers who make a logical purchase is less than the percentage of consumers who buy impulsively statistical data is useful in attracting the former type of clients.
Drawing from the insights shared in the Words Stream study, substantial numbers often resonate effectively with users. Concrete data serves as a credibility indicator, capable of establishing a foundation of trust in the perspective of potential customers. This is exemplified by McDonald’s utilization of the slogan “Billions and billions sold” on their signage, which strategically plants the seed of trustworthiness in the minds of consumers.
Advertisements that provide hard figures about the cost and the feedback from the buyers in the form of numbers are more likely to attract a greater audience and the ones who are more likely to buy your product/ service. This data is not only important for the buyer but also for the marketer. However, as this data holds so much importance, it is even more important that this data does not depict anything false. Campaigns or companies that are based on false data tend to wobble sooner or later and ultimately lose their clientele or may even face lawsuits.
- Learn from your Competition:
Spying on your competitors may help you tremendously. For this kind of espionage, you do not have to take an illegal route by dashing into the corporate headquarters of your competitors or by bribing one of their workers to give you secret data about their business. Tools such as SEMrush and Ahrefs are trusted by marketers all over the world as they make writing a good ad extremely easy and effective.
These tools can do keywords research for you, run SEO audits, track your competitors’ keywords strategy, identify and output various toxic links, and provide you with many other business insights. Yet entrepreneurs should be highly mindful of not copying marketing ideas from their rivals as this will not only harm the originality of the marketing industry but will also be damaging for their business in the long run. What they should do is to take inspiration from ideas that worked successfully and generate their marketing strategy along similar lines.
