Autoresponders have been saving the time and life of people who knows how to use them. However, many still need to learn how autoresponders can be used. Therefore, we have listed 5 traditional ways of using autoresponders successfully.
- To build your clientele:
The fundamental motive of any business is to constantly generate new customers over a while and to do this via autoresponders is a very effective as well as cost-effective method. One can design an autoresponder system for as many people as one wants and for as long as one wants. The first mail to be sent to the prospective customer is regarded as a welcome email.
Though most companies have a basic layout set for their welcome mail it is important to make a few changes catering to the different needs of your target readers. The tone of this email should be friendly and inviting for the client. It has been observed that if the company includes discounts or a free-trial service, the clientele and ultimately the revenue increase considerably. However, a common and potentially damaging mistake the entrepreneurs do in this regard is to bombard the subscribers with myriads of mails, without preferring the quality over quantity.
- To publicize new products:
Autoresponders are a great way of marketing new products of yours. First, you need to format an email that focuses on the unique features of your product and how this product will make the life of the client easier and better. Yet, the company should remember that not all of its subscribers shall be interested in purchasing the products they market. Thus, it is important to group your subscribers in various categories based on their lifestyle and requirements. Ideally, these types of emails should never be too long and should also be reader-friendly.
As highlighted in the research presented by Street Directory, harness your autoresponder to dispense an email series that imparts the advantages of possessing your product to your site visitors. Constructing your course could involve repurposing your articles as the central content or utilizing them as a blueprint for developing the course content.
An impactful way to endorse the product is to have a few case studies of the customers who have already used your product and are satisfied with the change it brings in their life. This makes the customer look past the hesitation of buying something new and to feel confident in their purchase. No matter how hard one tries to answer all potential questions about the products, some clients will have some other queries. One of the best ways of solving this problem is to have a Q&A format answering at the end of your endorsing email.
- To take feedback on your existing products:
Most of the customers who will buy from the company or the e-commerce store shall not bother to write a review about the product especially if it works fine. This is where a good autoresponder system shall help you build customer loyalty. Feedback from your existing customers will affect both future marketing efforts on the company’s part and shall also attract more consumers.
According to the study documented by Moosend, employ your autoresponders to administer uncomplicated surveys. These polls have the potential to provide you with valuable insights that can be utilized to enhance the quality of your newsletter, website, or product. Furthermore, they serve as a valuable resource for aiding you in making informed choices regarding potential modifications to your product, site, or newsletter.
Keep in mind that most purchasers will not answer back if the email sequence is too long; try to keep it short and relevant. You can also take a different route by asking for testimony or by conducting a simple poll. The polls shall provide you with helpful information to better your website/product and increase seller-customer interaction. Most of the companies that conduct the polls publish the results in their next issue. The publication of this statistical data shall further confirm the authenticity of the product especially and the company in general.
- To build alliances in the community:
Another use of autoresponders that may save your company a ton of money is to build alliances in the community by delivering e-courses to the subscribers. Many people are of the view that this method is even more effective than offering discounts to the customers and has long-term results. . People sign up for these courses frequently to gain more knowledge about their areas of interest and the companies benefit from them by ‘garnishing’ subtle ads during the progression of the course.
You can also formulate a generic email series for your new affiliates clearly stating the monetary benefits that the course shall bring in their lives or encourage them to promote your affiliate programs by offering them small incentives and referral bonuses for every customer they bring. Unlike simple broadcasting, anyone who shall subscribe to your company shall automatically receive an invitation to this course, and this shall increase the number of your affiliates over time.
- To generate money from advertisements:
Once you have established your clientele and your trust in the community, other companies shall be eager to collaborate with you for their marketing. You will be able to generate more money from advertising for these companies. You can attract other companies to advertise by joining their affiliate programs or by directly asking them if you can advertise for them.
Derived from the insights shared in the Crazy Egg study, once you’ve established trust within your community, there’s an opportunity to generate revenue through advertising. As your credibility grows, other businesses may express interest in partnering with you for their promotional endeavors. It’s viable to approach these companies directly and inquire about the possibility of advertising on their behalf.
The companies frequently use autoresponders to deliver a price list for advertising on their website. The greater is the popularity of your company, the greater shall be the price for advertising on your website. This will not only bring money to your company initially but also pave the path for future collaborations between both the companies (your company and the one you be advertising for). It is also likely that the already build clientele of that company shall be attracted to your company too because of the exposure they will be getting.
