Welcome messages are extremely important when you’re welcoming someone who just subscribed to your email without forcing. However, the welcome message must be kind and appreciative. We have found 5 email auto-responder tips for your welcome message.
- Start with a Compelling Subject Line
A welcoming auto-responder is one of the very first emails a subscriber receives. However, people also receive plenty of other emails every day, and your email needs to cross all that clutter. This is where you need a solid subject line that pops out and interests your reader.
According to Starter Story, a significant 33% of email recipients are enticed to open emails due to captivating subject lines. This underscores the vital importance of skillfully composing attention-grabbing subject lines that can drive the desired traffic and conversions. Experimenting with wholly unexpected subjects can be remarkably effective. Employing questions within your subject lines is a proven strategy for capturing someone’s focus and interest.
Awesome subject lines guarantee that your emails are opened, and you can use the following tips for creating your own line:
- Make it a rule to always write your subject line.
- Your readers will be using both computers and mobile devices to read the email, this means that the number of characters displayed is less. Ideally, keep your subject line short and to the point. It shouldn’t be longer than eight words.
- Get to the point from the very first word.
- Do not use filler words like “thank you for reading,” such phrases can be added in the email.
- Tell Readers About your Business, Constantly Improve Your Message
A welcome email auto-responder gives you a good time to provide information about your business. However, you should do that by keeping it interesting and compelling. Usually, when people subscribe, they already know a few things about your products and overall business structure.
However, if it is a compelling new idea, you can interest your reader. This part is included in the body of the email after you thank your reader for subscribing.
This is where you tell the reader about what they’ll receive in the future and make it a two-way conversation. Successful businesses use this chance to impress the new subscriber and convince them that the emails are worth their time. Here are a few tips:
- Testing – It is required to get an email to work. However, once the digital bait is ready, you can ensure better reader engagement and satisfaction.
- Combining your writing with a free digital product can grab people’s attention better.
According to Socket Labs, Autoresponders are indispensable tools for effectively communicating crucial information that businesses need to convey to their customers. The primary advantage of email Autoresponders is their ability to maintain consistent communication, ensuring that customers are familiarized with both your brand and product offerings. This aspect becomes especially valuable in welcome autoresponders, which serve to provide deeper insights to new clients who may possess limited knowledge about your services or products.
- Get to The Point Immediately, Stick to the Auto-responder Pattern
A welcome email can be roughly divided into the following parts:
- The Welcome line and thank you – this is where you address your reader, preferably by their name and thank them for reading the email.
- In the next part, you provide the audience with a quick overview of the future emails and the content they’ll receive. It is important to quickly get to the real thing. This is really useful for keeping your subscribers interested in the email campaign and also saves their time.
- Give a quick introduction to your business and products.
- After that, you can put in a digital product of yours, if any. It can be anything from a special offer to a podcast, but it should be useful for the reader.
- Tell your audience how to contact you; however, provide one available contact, adding too many can confuse the readers.
- End on a friendly note.
- Make Sure it is Sent Immediately
Timing is important, and as previously mentioned, your readers have little time on their hands. This means that the attention-grabbing time you have is also less. Therefore, it is recommended to send a welcome email immediately after you have a new visitor. Ideally, the email should be sent within the first few minutes.
The good thing about autoresponders is that they can be automated, you can do that by using available email software. You do not need to instantly come up with an awesome email, and instead, you can take your time and prepare an eye-catching welcome email for your subscribers.
Another reason behind the instant sending is to keep the visitor’s attention towards the business. When a person subscribes, there is already something on the website, either a product or a service that caught their interest. Use this type of user data to personalize an auto-responder and formulate your message.
According to CoSchedule, the significance of promptly sending an autoresponder email after a visitor’s arrival lies in its ability to instantly capture their attention. By doing so, you seize a prime opportunity to engage with them while their interest is at its peak. This immediate response demonstrates your attentiveness and eagerness to cater to their needs, enhancing the likelihood of prolonged interaction and a favorable impression. Rapid autoresponder emails thus play a pivotal role in establishing a strong and impactful initial connection.
- Give Your Audience Something to Do, Ask a Question
Despite the name welcome emails, there is more to them than just making the reader feel at home. Now is the time to tell them about your business. However, once the readers know what it is about, what next?
Here, you need to remember that auto-responders are for communication, and you need to know what your reader thinks. A great way to know that is by asking for surveys and questions.
Here are a few tips:
- Ask one question per email, too many can distract and annoy your audience.
- Ask them to provide feedback and their opinions on your business, however, do not ask too complex questions. Keep it simple.
- Get to know what your audience wants in the future and then make it a reality.
However, if you plan on using surveys, keep them short, and to the point, ideally, a multiple-choice style survey works great.
Ultimately, it can be concluded that not everyone hates email auto-responders, but everyone appreciates a welcome message coming to their emails. We are confident that the five tips we provided can help you generate your welcome message.
