- CTA – call to action
A call to action is one of the most widely used acronyms in digital marketing. This is especially the case when having discussions on email marketing. A call to action is quite literally a call to your email recipients for them to take action.
Of course, this action is very specific and has been tailored by you in accordance with your email goal.
You are certainly already familiar with sentences like these in an email newsletter: ‘Get your free PDF now!’ or ‘Grab your FREE shipping chance NOW!’ or ‘Sign up now and get a 10% discount!’ Yes, stuff like that.
Basically, a call to action is utilised in accordance with the purpose of your email. This will never get old.
Almost all promotional email newsletters will include a CTA—whether a button, image or link. CTAs help your subscribers know what to do after receiving a promotional email.
Campaign Monitor emphasizes that the primary purpose of a CTA (Call to Action) is to prompt consumers to take action. The CTA button should be highly visible, attention-grabbing, and impossible to overlook. CTAs hold a vital place in an email marketer’s toolkit, serving as the simple yet potent elements that distinguish good emails from exceptional ones. Regardless of the campaign’s nature, an email should consistently foster ongoing dialogue and interaction between a brand and its consumers.
- ROI – return on investment
You probably have encountered the idea that email marketing provides the highest ROI of all digital marketing technics. But maybe you have wondered, what in the world does ROI mean?
ROI stands for return on investment and it can be plural, too, depending on how many investments you have made for a particular email marketing campaign.
At any rate, ROI will help you see how much financial return you are getting for every penny that you have spent on your email marketing campaign.
This is why the stats have stated that email marketing provides an average ROI of $40 to $44 for every $1 you spend on your email marketing investment.
So, that’s definitely a lot of money and if you invest wisely, and you monitor your metrics well, the financial return that you can get will be so worthwhile. If you do it right, you can gain massively.
- UX – user experience
UX stands for user experience and this is just as equally important when talking about email marketing. As you can see, email marketing is digital. It means that a lot of design changes can be made to create the most functional user experience.
On top of that, it is also quite complex, presentation-wise, because, unlike newspapers or pamphlets, email newsletters can contain links.
These links need a good design so they are easy to click, especially with fingers, since a lot of people open their emails on a mobile device.
Aside from this kind of functionality, an email newsletter also needs to be viewed correctly on different types of devices.
Some people use mobile, some others use desktop, if the design you have made is incompatible with mobile, for example, your users will have a bad experience.
According to Usability Geek, Email UX design encompasses every aspect of end-user engagement with your email communications. This includes visual design, performance, and content. The objective of Email UX is to craft a captivating brand experience while simultaneously achieving marketing goals, whether it’s driving purchases, sales inquiries, or event registrations. UX and product teams employ user segments or cohorts to analyze user behavior and inform design choices.
As you can see, good email design and functionality play a crucial role in positive UX.
- CRM – customer relationship management
Customer relationship management is actually super crucial if you want to maintain success in the long run. Most email marketers do not pay attention to customer relationship management but those who do will be winners in the long run.
When you have an email marketing partner who can provide customer relationship management, your partner will be able to monitor customer experience and see in what aspects your email marketing strategy can be adjusted.
Adjusting your strategies will naturally improve your performance as long as those strategies are based on customer feedback on their real-time experience with receiving your email newsletters.
So as you can see, customer relationship management is important to maintain the retainment of your subscribers and can potentially increase the way they spend on your brand.
Good customer relationship management can also help convert prospects and visitors into actually buying customers, which then only increases your revenue.
- CTR – click-through rate
Click-through rate is also an important email marketing metric that should not be overlooked. Paying attention to your CTR can help you gauge how successful your email campaign has been.
CTR is calculated when your email subscriber opens, reads, and clicks a link you have provided in your email. Of course, there can be more than one link. It really depends on how well or clearly you have designed your emails to be.
When a reader clicks through a link, this means that the reader is interested in the kind of content you have created. The news is interesting enough for them to want to see more.
Campaign Monitor states that the primary objective of tracking click-through rates (CTR) is to assess engagement levels. By utilizing CTRs, you gain valuable insights into various performance aspects, including overall brand interest or email fatigue, the effectiveness of email content (both written and visual), the strategic placement of links, the number of links included, and the impact of different media types.
If you manage to make a sale through this method, then it is a win. You have made a conversion by sending an email newsletter. The click-through rate can always be improved by sending relevant content that will be liked by your subscribers.
