People have gone remote after the surge of COVID-19 pandemics. Working from home has become easier for some people. However, marketing teams need interaction to share their ideas. We have listed 5 email marketing tips for remote teams.
Set up secure and seamless communication
Before the pandemic was even a thing, workers from various industries had been working remotely. This was especially the case for freelancers and creative workers.
However, after the pandemic hit, working remotely has become a more common situation. Working with a remote team is great because you have all the freedom of working and moving at your own pace.
Introverts are probably the happiest about this thing. Be that as it may, remote or not, communication is key in any work setting.
Since everybody is located in different places and you don’t get to face each other, online communication is your key to success.
But working remotely online has its risks. Instead of converging in a centralized secure online platform, remote virtual workers are sparse and using different security protocols.
These factors increase their individual and collective data vulnerability. Per an article on the Hiemdal Security website, data breaches, identity thefts, and emails scams are prominent in such situations.
So creating a dedicated security is paramount. Set up dedicated conference tools like ZOOM and have your own group chats so that only members of your team can get updates on your work.
Secure networking using a VPN is also recommended to maintain a higher level of security.
Hire key personnel for the right positions
When working as a member of a remote marketing team, efficiency is the key to your success. Now that things are changing, costs may rise up, but on top of that, the workflow can often get disrupted.
In today’s internet era, nobody needs to deal with that kind of negativity. You have goals to achieve and you want your targets to be met. Then, the key to maximising the capabilities of your team is to hire key personnel for specific positions.
You can’t let just one person do all the work that is beyond their skill sets. With that being said, get clear about key positions that your remote team needs.
There must be members of the financial sector, then the creative sector, and then the marketing strategists. And who’s in charge of everybody and who’s in charge of smaller divisions?
Get clear about everybody’s role on the team.
Check everybody’s progress daily
Working with a remote team means you don’t get to meet up and chit-chat as easily as office workers could. With that being said, it is natural to feel a little bit of a sense of distance.
Sometimes, distance means less communication and could potentially mean fewer check-ups on your team’s progress. Bear in mind that although your team is a remote group, you still need to check everyone’s progress on a daily basis.
Still, remote work doesn’t provide the benefits of informal trouble shooting or strategizing offline in-person before committing online.
This way, individual workers have to use their intuitive to keep things working. Hence it’s essential that they understand and keep to the appropriate roles.
If anything, it is even more important to do so with a remote group to ensure a smooth workflow.
Per an article on the Mailsnap website, the team as a whole needs to know their respective individual responsibilities and who to communicate with in case of work flow and technical hitches. Yet they have to be focused, motivated and self-sufficient in their cocoons.
That said, make sure that you have somebody who gathers everyone around by the end of working hours just to check on everyone’s daily progress on that day. Keeping tabs like this can help eliminate problems head-on.
Anybody who is struggling and needs help can also more easily communicate their concerns to get a resolution.
Set reasonable goals and deadline
Now that you are working in a team of remote workers, the whole environment is not the same as office work where you can simply meet face to face and get immediate feedback.
Even though you have set up a seamless communication system, people are still bound to their own geographical areas and no number of online meetings can replace the immediacy of real-life interactions.
With that being said, if you want your remote teams to work efficiently with respect to predetermined goals and deadlines, make them reasonable.
Make your goals and deadlines something exciting so they motivate your team instead of stressing them out.
At the same time, the goals and deadlines must be communicated clearly and thoroughly so everybody on the team has the same idea of what’s going on. After all, this is precisely the reason you have set up seamless communication, right?
Define office hours and respect privacy
The whole pandemic situation forced a ton of people to do a lot of their work at home. Yeah sure, at a glance, some people might have found this a pleasant change.
But the problem with having your professional life at home is that sometimes there are those who do not appreciate other people’s private times.
We have heard plenty of stories of bosses and group leaders still contacting employees well after office hours are ended. Suddenly, working from home means working around the clock.
This has two effects on the remote worker. First, they’ll get a burn out, not able to have the zeal to immerse themselves in work at certain times when their minds are at the optimum level.
Again, personal issues may start clashing with work, resulting in problems in both fronts, further diminishing work productivity.
To avoid this, per an article on the Chittle Soft website, try to schedule remote assignment coordination within official working times as much as possible.
To avoid impulsive communication and round the clock email correspondence.
And people are stressed out because their private times are now hijacked by office duties. If you want your remote teams to work efficiently and happily, which is very important for better productivity and output, define your office hours.
It is good practice to have clear definitions of when employees can be contacted for work-related matters and when they are entitled to their private lives.
