- Use a call-to-action
When it comes to email marketing, you want to use a call-to-action. This is the number one thing that will garner you the fast subscriber gain that you seek.
A call-to-action is usually a link or an attractive button upon which your subscribers can click. Of course, the link will redirect them to your website or app which will then allow them to enjoy what you are offering.
However, this works only after a subscriber is a member of your mailing list. Before they join, your call-to-action should be utilised in your popup!
Your newsletter subscription popup should be clear and big enough to include a call-to-action that says something like: Join TODAY and get your FREE e-book!
Anything that you can offer as an incentive for a visitor to become a subscriber. Incentives are not always necessary, but you bet a call-to-action to receive a free incentive is very attractive.
- Keep your messages clear and concise
When creating a popup for your website, it is already clear what your goal is. At any rate, your website visitors already know what it is all about.
With that said, it is best to be clear and straightforward about the goal of your popup and not beat around the bush. Don’t begin your popup with a long story.
Nobody has got time to read that and this is especially the case when your visitors are already trying to leave anyway.
According to insights provided by In Box Army’s study, maintaining clarity in your popup’s objective is crucial. A concise explanation of the popup’s purpose suffices; there’s no need for excessive and irrelevant details. The key is to focus on the main point without delving into lengthy narratives, as excessive content can be tedious and unengaging.
So, the next best course of action is to be as clear and concise as possible and GRAB their attention with an eye-catching call-to-action line.
Just state clearly what incentive you are offering, or alternatively, what THEY can get by joining your mailing list right now. Then, allow only three fields to enter name, email, and country or something else.
Three is the maximum so people don’t lose interest quickly.
- Use a personalised approach
Okay, so you definitely have heard or read a lot about personalisation in email marketing.
Personalisation is usually used in email newsletters and this is where you see a subscriber’s first or full name being mentioned in an email’s subject line, or in the opening of an email.
But then, if you are at a stage where you are trying to gain new subscribers, how do you personalise your popups? After all, you don’t know anything yet about your visitors. Wrong.
You do know where they are from. If you use geolocation you can easily detect where they are from and you can customise your popup to match the demography of your visitor.
Drawing from the findings presented in the Wisepops study, an effective strategy entails customizing popups based on the source of referral. By utilizing referrer detection technologies such as geolocation, you can determine when a visitor accesses your site from a specific domain. This enables you to adapt and enhance your popups to align with the visitor’s context and optimize their experience.
This is great news if you have an incentive that you can offer that can also be customised based on a visitor’s geolocation. You can also customise your welcome popup based on the social media your visitor has come from!
- Offer a freebie when somebody decides to subscribe
Visitors to your website are likely to become a subscriber anyway if they really like what you do as a business entity. Sure, these are the most organic method of gaining new subscribers, but this can take time.
If you want to gain more new subscribers in a relatively short amount of time, offer an incentive for joining. The usual popup for a subscription typically includes news or words that tell visitors why it’s fun to join your mailing list.
Surely there is a great benefit there and that’s good enough. But if you want to level up your game and gain new subscribers faster, freebies and giveaways always win the race.
According to the findings outlined in the report by Getwemail, discounts trigger positive emotions in visitors, prompting them to swiftly provide their email addresses. This leads to a rise in conversions as these visitors transition into potential customers. The impact is not limited to generating leads; it also contributes to a surge in sales.
People love incentives and this gesture also shows your visitors that you appreciate them joining your mailing list. So, if you have a discount code or an e-book, or anything else, really, don’t be shy to turn it into an incentive.
- An eye-catching design is crucial
Lastly, when trying to turn website visitors into new subscribers, make sure that you grab their attention. They need to be attentive to what words you have to say and what the benefits are for them to join your mailing list.
If you offer a freebie or a discount code as an incentive, you also want that piece of information to get highlighted. With all of that said, it is important that you come up with a popup that is attractive and attention-grabbing.
Of course, depending on the style of your business, you can get creative with ways to make your popups attractive in a way that suits your brand image. Pay careful attention to these details in designing and you will win.
For instance, keep things short and concise, but use bold fonts, and when it comes to the usage of colours, make them make sense.
