Attracting traffic to your online store is not easy, and not everyone can bring traffic to an online store. But worry no more if you want useful tips for improving traffic because we found 5 important ways to attract customers to your online store.
- Using Social Media to Your Advantage
People all around the globe use social media on a daily basis. This is a wide range of platforms spreading to every country, and you can use it to attract customers to your business.
Konica Minolta, Inc. emphasizes the impact of social media on client acquisition and boosting physical sales. Data indicates that 74% of individuals rely on social media to shape their buying choices. Moreover, a positive social media interaction with a brand leads 71% of consumers to suggest it to others. Before making purchases, 60% of customers interact with brands on social platforms. Notably, customers engaging through social media tend to spend 20-40% more over their lifetime.
These platforms allow you to interact with real people, making it easy for them to reach you. For example, you can create Twitter accounts and Facebook pages related to your business. Doing so will give you the following benefits:
- Reach to a wider audience.
- People will also be able to learn more about the business by using their regular social media accounts.
- Using social media, spreading the word about sales and promotions is only a matter of a few clicks.
- By simply including a sign-up form, you can increase the number of email subscribers and increase your email list.
- Increased exposure to the audience gives you a chance to understand your customers and improve and update your products.
- Interact with Your Customers Live
Building trust is really important for making any business work, and the same goes for getting a customer. What you need is to add personality to your message. Going live is a great way to interact with your viewers and earn their trust.
By holding live sales and promotions, the chances of a new person becoming a customer skyrocket, and it is really easy to do so. Being online lets you reach a global audience at the present time, and you can also answer their questions.
A great way to take advantage of this feature is by introducing a live help feature. People like it when their problems are instantly and easily taken care of. While many businesses also use automated answers for regular queries, the real personality is added when a live agent joins you. Therefore, using this live feature can help you get surveys and increase customer understanding, which automatically leads to attracting new customers.
According to Entrepreneur Magazine, enhancing customer relations occurs through engaging with customers on their preferred social platforms. This establishes a personalized link between the brand and the consumer, resulting in more robust relationships and enduring customer loyalty. Utilizing social media, particularly in real-time interactions, enables businesses to establish meaningful, customized connections that ultimately enhance engagement.
- Use Sales and Discounts
Using promotions and discount offers is a surefire method of getting new people to try out your products. When people find new business, they need to know that your system can be trusted and can be hesitant to make a purchase. It is okay as it is part of the process. Only after building a relationship can you get long-term customers.
By using sales, the risk of a new purchase is greatly lessened, and it can encourage new customers to try out a product. It can be a digital product or a service; the main goal here is to make the customer feel easy about their decision.
The other great thing about discounts is that there are tons of events and seasons you can associate them with. For example, New year sales are the time of the year, where tons of new businesses launch their products and give people offers like money-back guarantees.
- Make Your Store Easily Discoverable and Build A Good Impression
Focusing on a store’s promotion is important; however, before that, you need to make sure that it is easily discoverable for your audience. This is where proper marketing comes in.
While there are tons of methods available, many businesses use email marketing as it is cost-effective, personalized, can be automated, and has a reach to people all over the world. Statistics show that email autoresponders have a great conversion rate and help to build long-term customer relations.
After the first purchase has been made, the next step is to retain the customer as they are your business’s lifeline. They are truly happy when you appreciate their presence and build a great impression. This is where impeccable customer service comes in. Your goal is to see to the customers’ needs and make them feel at home.
Some common ways to do that is by being available for help and constantly improving on your products using the buyer’s feedback.
According to IR Global, the success of any business is closely tied to its online and social media visibility. When potential clients can effortlessly locate your products or services, visibility facilitates learning about your company and fostering brand loyalty. This visibility holds sway over customer purchase decisions. If your online presence isn’t easily discoverable, people may opt for a nearby competing business. It’s crucial to be accessible online to address their questions and concerns promptly.
- Sponsored Links and Partnerships
Sponsored links can do you a favor when used the right way. People see ads when they are browsing the web. These can be Google ads, also known as AdWords or others. All these places are also opportunities for spreading the word about your business.
Using sponsored links gives you the following benefits:
- Improved search rankings.
- A filtered audience, as the people who click on the link, are those who are really interested in your product.
- Really easy to use.
- Allow you to fine-tune your product to increase the click-rate.
Other than sponsored links, partnering up with similar brands can also help you establish a new business. This partnership can be in the form of collaboration and can give you more exposure.
As a result, the new customers you get are ones that are familiar to your products, and you can also prove your authenticity.
All in all, it can be concluded that attracting customers to your online store is not as complicated as you think. Following the five essential methods we provided can easily let anyone attract customers to their online stores.
