Email marketing is becoming more famous as more people become aware of it. However, people must know that content must be unique and different every time they send their emails. Therefore, we have listed 5 fresh content ideas for your next send.
- Your symbiosis mutualism with your business partners
Whatever line of business you do, chances are, you have business partners that help you move forward.
For example, if you sell skin care products, wouldn’t you have business relations with your suppliers? Even if what you do is provide a service, surely you have products that you use in your business.
Like, for example, if you are a massage or beauty parlour, wouldn’t you have essential oils, shampoos, and such things provided by someone else?
If you have a good and transparent relationship with a business partner, you can turn your story into the content. Highlight what you each do and how you are supporting each other.
Maybe tell your subscribers how you’ve managed to grow together. As you promote your business partner, so should they do the same (if they can).
Business transparency is also something that people are growing to like. It makes them feel like they know you better.
- Messages from key members of your business
Your email subscribers would love to know key members of your business. These are the people who have made their favourite product or service what it is.
Therefore, you can take this opportunity to introduce key members of your business to your email subscribers.
This can help your email subscribers feel appreciated, just for the fact that key members have something to say to the customers.
According to insights presented in the report by Infidigit, it holds significance to ensure that your email subscribers are acquainted with the prominent figures within your business. This practice contributes to cultivating a sense of value among your email subscribers, as the involvement of key members in communicating with customers serves to establish a meaningful connection.
With that being said, of course, it is important to have something important, or even remotely exciting to talk about.
When making your content around this idea, help your customers to feel like they are an important part of your business as well. After all, they ARE an important part of your business.
Without your customers, you can’t even exist. So build that good, positive and respectful relationship with your consumer base by sending them messages from key members of your business.
- Global changes that impact businesses and consumers
Whatever line of business you are in, the business landscapes are always changing. Some changes are minor but interesting.
Meanwhile, at other times, some changes are so major they alter the way people live and do business forever.
One clear example is the whole covid-19 thing; it literally changed the way people perceive business and what online technology could do to improve businesses.
Well, as a business entity, it is a given that you should pay attention to your landscape. If there is anything you feel can impact your business, or the lives of the people who use your products or services, turn this into content.
It shows that you are a good business entity that is aware of what’s going on in the business world. It also shows that you care about the lives of your customers and how changes in the global market can affect their well-being.
- New trends in your industry and their effects
Aside from changes that alter business, another interesting piece of content can involve trends. People love hearing about trends all the time.
In fact, people love knowing what’s currently trending and they will want to follow suit.
So, if you are a business entity that is keen on trends, always make the latest research into what’s currently trending and impart this knowledge to your consumer base.
New trendy items are selling like hot potatoes, so this is also a good time to offer discounts. It may even help to offer limited numbers of discounts for early buyers.
According to findings outlined in the Backlinko study, crafting content aligned with current events within your business, be it the introduction of a new product or the utilization of products by your teams, proves advantageous. This presents an opportune moment to provide discounts, and considering offering a restricted quantity of discounts for early purchasers might enhance the effectiveness of this approach.
You can also offer special bonuses only for the people who have received your email.
At any rate, make sure the current trends you are covering are related to your business—products or services—so that you can take this opportunity to increase your conversion rate.
- Bite-size history of your business
Well, not all of your email newsletters have to be heavy with information to make a decision. Sometimes, it is also a good idea to send newsletters just to say hi or to share a story.
Whether you are a new or old business entity, there is always a behind story that can be entertaining for your consumer base. Turn this into content and make a dedicated page for this kind of storytelling on your website.
Then, in your email newsletter, share a bite-size history of your business. It is important to keep everything brief and straightforward when sending email newsletters.
According to research shared by Buffer, the process of discovering potential topics involves reflecting on your personal experiences, mistakes, uncertainties, moments of realization, and achievements. This strategy contributes a human element to your business narrative. When sending out email newsletters, it’s imperative to uphold concise and clear communication, while also taking the opportunity to share your unique story.
Therefore, it is important to make it all count with intriguing pictures and impactful words. Have it in such a way that people are curious to know more by clicking a link to your website.
This increases traffic to your website and improves the chance for a sale to be made.
