Are you stepping into the world of email marketing and want to learn all the basics? Or do you want some examples of emails sent to subscribers? Here are the 5 great email signature examples and how to create your own.
Be clear and concise, but tell who you are
A lot of people often forget the importance of an email signature. It is like an afterthought that you don’t even feel like putting that much attention to even when you remember it.
But there is a lot about an email signature that can improve your brand’s image in the eye of your email recipients.
So, if you intend to make a great email signature now, one of the most important things to take note of is the kind of information you want your email signature to convey to your email recipients.
First of all, you need your first and last names, then your role or position within the business, team, or what have you. If you have contact numbers to list, include a maximum of two ways to reach you.
People prefer communicating with you directly. Thus, include such contacts for faster communication.
Provide additional personal contact if you are working in a large department, so that people aren’t tossed around waiting for accurate data.
Besides, per an article on the Wise Stamp website, including visually-appealing personal information conveys trust and offer unique value.
Tell who you are but be clear and concise so people get the idea.
Use basic colour scheme and fonts
Still in alignment with the idea of clarity, you don’t want to use fancy colours or fonts for your email signature. Sure enough, you want your email signature to stand out from the rest of the text.
After all, your email signature should be grabbing attention, but not much, really. The main takeaway from your emails is the content, and your email signature should just be clear and easy enough to read without being distracting.
Basically, the idea is that your email recipients should be able to locate your name and contacts should they need that information. With that being said, create your email signature with basic colours and fonts.
Black and blue are usually the colours to go, but the overall design just needs to look balanced with the rest of your email. Names and titles look good with serif fonts.
The subsequent information would look better in sans serif fonts.
Social media buttons
Do you think that social media icons are pretty? They are surely attractive, but on top of that, they are also easy to recognise.
If you have a social media profile that is relevant to your brand and business, don’t hesitate to include their easily clickable buttons in your email signature.
Social media icons add a layer of attractiveness to the overall design of your email signature without being too much. But the most important thing about your social media icons is that they help you gain followers on your social media accounts.
Provide a personal contact that you could use exclusively for online communications. This way, you retain your private number for family and personal contacts.
Besides, per an article on the Hubspot blog, link your social media icons to your signature. But ensure you are active on that platform and keep it up to date.
It is also great to know that people can more easily browse the products, services, and even promos you are doing on your social media.
Nowadays, everybody is on social media and many brands need to do the same by having a social media presence. Having a professional look at your social media accounts also increases your brand’s credibility.
Include a nifty call to action
Say, there is an email marketing campaign you are currently on. What’s a smart way to promote this campaign rather effortlessly? Include a CTA in your email signature.
At the end of every email, you already have an email signature that contains essential information.
Those pieces of information typically include your name (first and last), your company or brand logo, contact details such as the mobile number and office address, and also social media profiles.
By the end of it all, you can also include an attractive CTA button that is directly related to the current campaign you are running.
For example, if you offer a free download of your digital content, you can include a short CTA that contains a link to a signup form needed for the free download.
The same goes for any other incentive you may be offering your email recipients.
Remember to design for mobile as well
When designing your email, including its signature, keep in mind that a lot of your email recipients will be opening their emails on a smartphone.
Studies have shown that most professionals open their emails on their smartphones and this is especially the case when such professionals are always on the go.
With that being said, remember to design your email signature for mobile as well. One thing to remember is the scale.
Your name and contact info should be big enough so they are easy to read on mobile devices that are substantially smaller than laptop or desktop screens.
On top of that, letters should be well-spaced so reading doesn’t cause a headache. Spacing is especially important when creating hyperlinks that can be clicked with a finger on a smartphone screen.
One thing you should remember is the smartphone fonts are always different from the desktop ones. For a smartphone-compatible signature, a vertical template works better for mobile viewing.
With company logos coming in different sizes, a wide logo may not be optimized on the narrow mobile phone screen.
Per an article on the Panda Doc website, vertical space on the mobile device offer infinite sizing, thus would fit any form of signature.
Your hyperlinks shouldn’t be so small or cramped that clicking on them becomes a hassle for people with big fingers.
