In today’s digital age, email marketing continues to be one of the most effective and inexpensive methods for businesses to reach out to their target audiences, create connections and convert. Yet writing new, high-value content for every email is time consuming and challenging. Recycled content addresses this problem by enabling marketers to revitalize content, broaden their content distribution and address a wide range of learning needs. This blog discusses five innovative ways to repurpose content for your email marketing campaigns to keep your messages fresh, relevant and powerful.
1. Turn Blog Posts into Email Series.
You can break a hit blog post into an email series if it’s been discussed before. All chapters can focus on a major theme or chapter. This will render your content even more digestible to your audience. This serial-type messaging will not only leave your subscribers anxiously awaiting your next message but it will make them more informed about the subject at hand. Moreover, the activity positions your brand as an industry leader and will continue to bring visitors back to your site.
2. Create Infographics from Data-Rich Content
If we live in a digital age where information is king, then rewriting those data-filled blog articles or reports into infographics is the way to go. Not only do infographics look phenomenal, but also when it comes to big amounts of information they are much less tiring to look at. If you have those types of engaging images as part of your email campaign, we can almost guarantee you’ll see a sky-high engagement rate. In addition, infographics are also more likely to be shared across all social networks, thus making your content more visible and new people sign up to your email list.
3. Use Videos for Enhanced Engagement
Try repurposing any valuable video assets (like webinars or tutorials) into email excerpts if your brand has invested time and resources into it. You can add little teaser videos to your emails that take recipients directly to the main article on your website or social media. This not only drives traffic, but also increases email open rates since if an email is sent with a video thumbnail that features a play button it will probably be tempting for people to click and improve engagement.
4. Promote Customer Testimonials and Case Studies.
Use case studies and testimonials that will surprise your readers and create trust in them. Convert these into brief email campaigns describing how your product or service has improved the lives of consumers. Together, it will serve as a rubber stamp for the validity of your brand’s products but it will emotionally connect with the buyers by implying a conclusion based on the actual narrative. Recounting customer feedback is an easy story to use and it might make new subscribers re-evaluate your solutions.
5. Compile ‘Best Of’ Lists
Look at what’s been your most popular content in the past few months — blog posts, tweets, videos. So, take those and create an email campaign around them that sorts the best content into a “Best Of” list, highlighting the most relevant and influential pieces. This will give your audience something worth reading and motivate them to dive deeper into your work. It’s your micro-edited library of published work that shows your readers exactly where your best work is.
6. Repurpose Webinars into Email Lessons
Webinars are like informational sponges, packed with factual assertions that get discarded the instant the live presentation does. Instead, pull those points out and construct from them a set of instructive email lessons. Each email might refer to another part of the webinar that you want to learn more about. It reactivates conversations with subscribers who might have missed the show, but at the same time keeps them up to date with what you have to say. It also constitutes an ideal lead capture channel through which a learning process can be directed towards prospects.
7. Convert Social Media Tweets into Email Promotions.
Your high-energy social media posts are being generated that you can immediately use for emails. So pick your best posts or most liked tweets, juggle them into an elegantly crafted email newsletter. It not only displays the brand image but, through social proof, proves you are present in the community and confirms your brand presence across all channels. It is how you keep subscribers connected and engaged with your brand-they feel they’re a part of it.
8. Offer Downloadable Content Upgrades
If you have any high-level resources, such as eBooks, whitepapers, or deep guides, you can sell premium content as a downloadable content upgrade in exchange for email subscriptions or other engagement. Make a separate email campaign where you tease the message, share the value of the offering, and tell the recipients to grab it straight away. It will not only use your work you’ve already created, it will also help to increase your email list-which is good for both you and your audience.
9. Conduct Surveys and Gather Feedback
The whole point of the repurposing is to repurpose your own previously published content in some other inventive form, you can design surveys or polls based on things that you have already covered or shared with people. In that regard, this is an interactive technique because it involves receiving feedback, and by receiving their feedback, you get insights about preferences and requirements. Once you’ve got that valuable data on your shoulders, follow up emails with the results, which alone will convert audience feedback into additional content opportunities. This not only cements community engagement but also improves your content strategy by the real-world insights derived from the audience.
10. Create Themed Newsletters
This kind of theme content writing lets you create contents that revolve around a single theme, like the holiday season, or your business. Secondly, bring all of this generated content into one well-organised, topical newsletter that will interest your subscriber. This is not only retaining your audience, it is also building your brand positioning by positioning you as an industry thought leader. You’ll be building a relationship with your subscribers that will allow them to stay loyal and believe you when you send them valuable information at the right time.
Conclusion:
There are many advantages to reuse content for email campaigns such as saving time and money, creating better engagement, and reaching new audience. When marketing teams transform blog articles, webinars, case studies, social media posts and other in-depth materials into emails, the messages will stay current, fresh, and relevant. Incorporating these five creative suggestions, brands can create engaging email campaigns that engage recipients, build loyalty, and convert, enabling content marketers to reach their full potential.
