Email marketing remains one of the most useful online marketing channels for businesses because it is the only channel to get your customers and prospects. But convincing clients to invest in email marketing isn’t always easy — especially if they don’t know what email marketing can offer or have other marketing objectives. Here are 5 creative concepts that you can use to sell email marketing to your customers and make them understand the benefits it offers their business.
1. Detail the Email Marketing ROI.
Perhaps the most serious benefit of email marketing is that it’s been proven to provide the best ROI. Various studies concluded that businesses can expect on average a return of $42 for every $1 spent on email marketing. If you can cite such numbers in front of your clients, you’ll be building a case for them. Provide real case studies for campaigns that made real money.
For instance, describe how brands achieved a high level of consumption after applying an email targeting campaign or demonstrate from firsthand experience how targeted emails result in higher click through rates. By positioning email marketing this way-very affordable but generating real income-you’re not only showing how it can be part of their marketing strategy, you’re telling clients that they’re getting value for money.
2. Emphasize Customer Engagement and Retention
Not that getting new customers is not necessary, but often retaining existing ones is more critical to continuity. Email marketing is the perfect platform for establishing personal interactions with your customer using personalised emails sent to them. To that end, highlight customer retention and how direct-to-recipient email campaigns will serve its loyalty and retention objectives.
Segmentation in Email Marketing. Segmenting lists lets clients create personalized messages that will appeal to individual customers. In most cases, the engagement will be much greater. For example, remind clients that customers receiving personalized emails are six times more likely to open and read the email. Secondly, reminding you that converting an existing customer is a lot less expensive than converting a new one and so email marketing is a very well-informed method of keeping your customers reasonably loyal in the long run.
3. Showcase Automation Capabilities
In this hyper-efficient digital age, efficiency matters. Email marketing certainly holds its own, particularly the automated workflow feature, which makes it efficient for organizations to scale up their efforts without losing any of their customer correspondence. Make money by selling the benefits of auto-workflows to welcome emails, birthday emails and abandoned cart reminders that save time and consistency without you having to bother.
Explain how automation alleviates the burden of marketing by sending timely and relevant content to customers and translates into better customer experience, which results in better campaigns and higher conversion rates. For example, customers are much more likely to buy when they receive an email follow-up for an abandoned cart. And you’re finally allowing your customers to leverage outreach and engagement with as little effort as possible.
4. Talk About Creating a Highly Valued Subscriber List.
A healthy list is the backbone of email marketing. Make sure to focus on methods that your customers can use to build their lists naturally, such as email sign-up forms, lead magnets, and social media marketing. Providing tips on how to use their existing customer base to set up referral programs where users would encourage others to forward their emails to their friends and family, further extending their influence.
5. Leverage Data and Analytics
Marketing depends on data-driven decisions. Promote the value of open rates, click-throughs and conversions. Explain how these data points can be analysed to give customers an understanding of what customers do and what they like so clients can adapt their approaches to maximize success. Showing your clients that you are an expert in analytics will help them understand that email marketing is not just about sending emails but about knowing their audience and making the right decision.
6. Demonstrate the Multifunctionality of Email Campaigns.
Email Marketing can be used for a wide variety of campaigns, including newsletters, offers, invitations to events, and surveys. Present the flexibility of email campaigns to fit any marketing objectives, like brand recognition, leads, and customer retention. When you show the many ways that email marketing can be used, you can see how it can become part of a comprehensive marketing plan for your clients.
7. Stress Compliance and Privacy Policies
Especially when we live in an age of data privacy laws such as GDPR and CCPA, compliance cannot be a luxury. Tell your clients that email marketing is ethical and legal as long as you do your research. Talk about how obtaining consent through double opt-ins, unsubscription mechanisms, and being transparent about how subscriber data will be used can help build trust and credibility. While client anxieties about privacy are on the rise, being open about your willingness to adhere can help nip at client nerves.
8. Present Competitive Advantages
Most industries are still unable to make full use of email marketing. Look at competitors or trends to demonstrate how customers can have a competitive advantage through effective email marketing campaigns. Give examples of brands who blew their competitors away by doing so and emphasize the urgency of taking action in a potentially neglected area.
9. Offer Creative Content Ideas
Give your clients new concepts for email copy and design — from stunning templates to eye-catching copy. Talk about how images and multimedia, including videos, GIFs and polls can help build traffic. Publish a mix of marketing and value-added content, like tips, guides or industry announcements, that reflect the client’s brand voice and are relevant to their audience.
Conclusion:
Email marketing is a difficult sell for businesses, but by explaining all the new things you can do and the benefits it provides, you can convince them that email marketing is worth the money. Whether you are working on personalization, automation, segmentation, interactive content, or integration, make sure to leverage case studies and examples to illustrate how email marketing affects engagement, conversions, and overall marketing results. This way you will be able to expose companies to the benefits of email marketing and let them know what their marketing strategy should be.
